The Casino Business Podcast - podcast cover

The Casino Business Podcast

Craig Shackletttrio360.vip
Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.

Episodes

The Rise of Casino Influencers: Chris And Lu

URComped CEO, Craig Shacklett, interviews, Chris and Lu to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Chris and Lu here: https://www.youtube.com/@ChrisAndLu . Learn more: https://trio360.vip/the-rise-of-casino-influencers-chris-and-lu/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. ...

Jun 04, 202422 min

Virgin Voyages Casino Sea Roller Rewards Program- Interview

URComped CEO and Co-Founder, Craig Shacklett, sits with Virgin Voyages' Manager of Casino Business Development, Leah Gregori, to get some answers to commonly asked questions as well as dive into the brand new casino program, Sea Roller Rewards, and how it works. (This interview was originally posted on 5/30/2024). Learn more: https://urcomped.com/blog/details/3843482/virgin-voyages-casino-launches-sea-roller-rewards-program Previous Interview: https://urcomped.com/blog/details/3585863/virgin-voy...

May 30, 202413 min

Blue Lake Casino Hotel - Getaway to California's Redwood Coast

Blue Lake Casino & Hotel stands as the premier entertainment destination on California's Redwood Coast, offering luxury accommodations minutes from the Pacific Ocean. Surrounded by stunning natural landmarks, it provides a boutique hotel experience, serving as an ideal hub for exploring Humboldt County. In this interview with Kelly McKay, Player Development Coordinator of Blue Lake Casino Hotel, and URComped CEO, Craig Shacklett, they discuss unique characteristics of the property, perks for...

May 22, 202416 min

Casino Innovators: Mike Chapman- Breathing New Life into Table Games

There’s no question that the minimum bet at table games continues to increase, so there’s a notable shift towards electronic table games (ETGs) catering to players who want to make smaller bets. At tables, players engage with one another, enriching their overall experience and if they are pushed to ETGs, they’ll lose the interpersonal dynamic that makes table games special. It’s about more than just gaming; it’s about amplifying entertainment value and ensuring players feel their money is well s...

May 07, 202419 min

The Rise of Casino Influencers: Casino Fanatic Andy Interview

URComped CEO, Craig Shacklett, interviews, Casino Fanatic Andy to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Casino Fanatic Andy here: https://www.tiktok.com/@casinofanatic78?lang=en In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and uni...

May 03, 202431 min

Casino Innovators: Casino Cash Trac- Paperless Cash Analytics and Revenue Audit Systems

Technology is in and paper is out! No more manual processes that are prone to human error. Casino Cash Trac (CCT) assists operators in ditching traditional paper-based methods and cumbersome spreadsheets, while also facilitating revenue audits and enhancing cash analytics for improved efficiency. Wanor Franca, Casino Cash Trac's CRO, joins URComped CEO, Craig Shacklett, to discuss how they eliminate paper processes in casino operations, integrate with over 35 systems, ensure comprehensive revenu...

May 01, 202425 min

Casino Innovators: NQube- AI Slot Floor Optimization

Artificial Intelligence is taking casinos by storm and increasing efficiency across the industry. In this interview URComped CEO, Craig Shacklett, talks with nQube COO, Stasi Baran, as well Juan Romero, CEO of Volante Software, to dive further into their partnered solution for slot floors- LX! Operators can utilize this program to understand the best configuration for their casino slot floor and optimize their revenue. Reach out to Nqube to learn more: https://www.nqube.com/ In this Innovators I...

May 01, 202427 min

The Rise of Casino Influencers: SDGuy 1234 Interview

URComped CEO, Craig Shacklett, interviews, SDGuy 1234 to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out SDGuy 1234 here: https://www.youtube.com/@UCSnJViPCcosLqod8eAVfTFw In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalitie...

Apr 24, 202416 min

The Rise of Casino Influencers: Lady Luck HQ Interview

URComped CEO, Craig Shacklett, interviews, Francine, Lady Luck HQ herself to dive into the burgeoning field of influencer marketing within the casino industry. Check out Lady Luck HQ here: https://www.youtube.com/channel/UCPg-XofllkL7388IpY1msBA In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to...

Apr 18, 202439 min

The Rise of Casino Influencers: Low Budget High Rollers Interview

URComped CEO, Craig Shacklett, interviews, Steve, creator of “Low Budget High Rollers” to dive into the burgeoning field of influencer marketing within the casino industry. Check out Low Budget High Rollers here: https://www.youtube.com/channel/UC6JcrODdoVj_mH1WtGbIZDg In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personaliti...

Apr 16, 202418 min

The Rio Las Vegas is Reborn!

Rio Las Vegas boasts 1,400 newly remodeled suite-sized rooms, a 5-acre pool paradise, and 150,000+ square feet of slots and table games! Rio Las Vegas defines New Beginnings and is ready to welcome URComped players through its doors for a taste of luxury in The Neon City.. In this interview with Kevin Sweet, Chief Gaming Officer of Rio Las Vegas, and URComped CEO, Craig Shacklett, they discuss Rio's luxurious renovations, amenities, dining & entertainment options, loyalty program, and more! ...

Apr 15, 202410 min

The Rise of Casino Influencers: Cowboy Slots Interview

URComped CEO, Craig Shacklett, interviews Brantley, star of “CowboySlots,” to dive into the burgeoning field of influencer marketing within the casino industry. Check out Cowboy Slots here: https://www.youtube.com/@CowboySlots In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. A...

Apr 12, 202427 min

Casino Marketing Abandoning Table Game Players: Cocktails at the Tangiers- Nick Ippolito Interview

In this recent interview, Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how player development has been giving table players the short end of the stick. They dive into how tiers and marketing have always been built around slot players, and what are the next steps to improve the casinos' relationship with their table games players. Topics Discussed: Tier programs revolve around slots Player Development abandonment of table games p...

Apr 10, 202417 min

The Rise of Casino Influencers: Vegas Action Interview

URComped CEO, Craig Shacklett, interviews Danielle and Steve, creators of "Vegas Action," to dive into the burgeoning field of influencer marketing within the casino industry. Check out Vegas Action Channel here: https://www.youtube.com/@VEGASACTION In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gamin...

Apr 10, 202421 min

Casino Innovators: SapientX- Conversational AI Technology

CEO and co-founder of SapientX, David Colleen, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about how they bring new conversational AI into the casino space and enhance the player experience! From adding animated characters with the ability to conversate, electronic concierges, and F&B services, they assist casinos in filling hospitality roles as well as enhancing personalized special service for each guest. Reach out to Sapient X to learn more: htt...

Apr 10, 202419 min

Casino Innovators: LX- The Premier Slot Operations Solution

Juan Romero, CEO of Volante Software, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to discuss SlotTrak's new machine-learning addition, LX! This unique program not only gathers data that has never been collected before but also uses it to maximize efficiency to benefit Slot Operations. Reach out to Volante Software to learn more: https://volantesoftware.com/ In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig d...

Apr 10, 202415 min

The Rise of Casino Influencers: Hong Kong Slots Interview

URComped CEO, Craig Shacklett, interviews Karl, Creator of "Hong Kong Slots" and Casino Marketer, to dive into the burgeoning field of influencer marketing within the casino industry. Check out Hong Kong Slots Channel here: https://www.youtube.com/@HongKongSlots In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to s...

Apr 10, 202432 min

The Rise of Casino Influencers: TheBigPayback Interview

URComped CEO, Craig Shacklett, interviews Tim, Creator of "TheBigPayback" channel, to dive into the burgeoning field of influencer marketing within the casino industry. Check out TheBigPayback Channel here: https://www.youtube.com/@Thebigpayback In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to...

Apr 09, 202428 min

The Rise of Casino Influencers: The Big Jackpot Interview

URComped CEO, Craig Shacklett, interviews Raja, Star of "The Big Jackpot" and "Raja Slots" channels, to dive into the burgeoning field of influencer marketing within the casino industry. Check out The Big Jackpot Channel here: https://www.youtube.com/@TheBigJackpot Check out Raja Slots here: https://www.youtube.com/@RajaSlots In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencer...

Apr 09, 202421 min

The Rise of Casino Influencers: EZ Life Slot Jackpots Interview

URComped CEO, Craig Shacklett, interviews Joe Denaro, Star of EZ Life Slot Jackpots Channel, to dive into the burgeoning field of influencer marketing within the casino industry. Check out EZ Life Slot Jackpots Channel here: https://www.youtube.com/@EZLIFESLOTJACKPOTS/featured In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights, and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique pe...

Apr 09, 202416 min

Casino Innovators: Knockout 52- #1 Best New Table Game in Las Vegas

Co Inventors of Knockout 52, Frank Mugnolo and Peter Mastroianni, join URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won Game of the Year! They discuss how the idea came to fruition, the steps that it took to create a new table game, the go-live process, and more. Reach out to Knockout 52 to learn more: https://knockout52.com/ In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you di...

Apr 05, 202421 min

The Rise of Casino Influencers: Jackpot Beauties Interview

URComped CEO, Craig Shacklett, interviews Ariana, Creator and Star of Jackpot Beauties, to dive into the burgeoning field of influencer marketing within the casino industry. Check out Jackpot Beauties' Channel here: https://www.youtube.com/@JackpotBeauties In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcas...

Apr 05, 202420 min

The Rise of Casino Influencers: Brandon O'Brien Interview

URComped CEO, Craig Shacklett, interviews Brandon O'Brien, Wheel of Fortune champion and star of Brandon O'Brien Channel, to dive into the burgeoning field of influencer marketing within the casino industry. Check out Brandon O'Brien's Channel here: https://www.youtube.com/@MrBrandonOBrien In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy a...

Apr 05, 202416 min

The Rise of Casino Influencers: Lots of Slots Interview

URComped CEO, Craig Shacklett, interviews Iovany Galindo, star of Lots of Slots Channel, to dive into the burgeoning field of influencer marketing within the casino industry. Check out Lots of Slots Channel here: https://www.youtube.com/channel/UCCzrzdYiPYs8SyWCEDej0kg In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personaliti...

Apr 05, 202426 min

Renovating Player Development: Cocktails at the Tangiers

In this recent interview, Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” discusses with Trio360 and URComped CEO, Craig Shacklett, how he transforms the culture of player development (“PD”) in casinos by analyzing the current structure, finding areas of value to grow, and determining activities to cut off. Topics Discussed: – Nick Ippolitos’ 60-90 day training – Other departments learning PD – Player Development targeting strategies – What needs to change in PD Watch the inte...

Feb 21, 202420 min

Casino Customer Service: Cocktails at the Tangiers- Nick Ippolito Interview

In this recent interview, Nick Ippolito, explains to Trio360 and URComped CEO, Craig Shacklett, the importance of customer service in the casino space and how it differs from player development. They analyze how casino customer service directly affects players, why it's important for other departments to understand player development, how casino players differ from retail customers, and so much more. Topics Discussed: How casino customer service affects players Explaining Player Development to o...

Nov 22, 202315 min

URComped Supports Mercy Ships

From NOW through the End of November 30, 2023, URComped is doing a donation match! If you would like to donate and learn more, please go here: www.mercyships.org/urcomped URComped is thrilled to be a partner of Mercy Ships by making a donation for EVERY trip booked. The relationship with Mercy Ships and URComped began in June 2019 and we look forward to seeing it grow more in the years to come. With over 80% of our business being with cruise lines, it was fitting to choose Mercy Ships as our Cha...

Nov 02, 202326 min

Does Every Player Need to be Coded to a Host: Cocktails at the Tangiers

Nick Ippolito AKA "The Host Whisperer" recently posted, "Breaking Newes! Hosts do not need to be coded to all your top-tier players". In this new interview, Trio360 and URComped CEO, Craig Shacklett, asks the Casino Host Trainer and Player Development Mentor to elaborate on his post in their discussion as well as go over a potential new structure. Topics Discussed: -Coding Top-Tier Players -Problems with coding players -Player Loyalty -Connecting Customer Service -How to transition high-frequenc...

Oct 31, 202318 min

Vegas the Puppet Show: Cocktails at the Tangiers

In this interview, Trio360 and URComped CEO, Craig Shacklett, talks with Casino Host Trainer and Player Development Mentor, Nick Ippolito AKA “The Host Whisperer” about the difference between Vegas and regional markets and how regional casinos can stand out in their markets. Topics Discussed: How is Vegas like a puppet show Challenges regional casinos face Dealing with a saturated market How to stand out when your property doesn’t have many amenities Vegas branding Market isolation Learn more: h...

Oct 06, 202316 min

Comp on Loss, Theoretical, or Worth?

In this interview, Trio360 and URComped CEO, Craig Shacklett, talks with Casino Host Trainer and Player Development Mentor, Nick Ippolito AKA "The Host Whisperer" to dive into the comping structure within Player Development and analyze the pros and cons of using Player Loss, Theo, and Worth measurements. Topics Discussed: - Bringing Player Development to other departments - Trigger Words - Valuing table players - What is ADW - Player Worth versus Loss - Comping in Competitive Markets - Rewarding...

Sep 12, 202319 min
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