Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media, representing Campaign Asia , join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the awards from the fourth night of Cannes Lions. There were two big football-themed wins: Apple and EA Sports’ Fifa 23 x Ted Lasso won the Grand Prix for brand experience & activation and Pedidos and Gut Buenos Aires won the Grand Prix in mobile for World Cup Delivery. Plus we have the lowdown ...
Jun 22, 2023•23 min•Season 3Ep. 142
Nicola Merrifield, premium content editor of Campaign UK , Alison Weissbrot editor of Campaign US , and Raahil Chopra, editor of Campaign India, join Gideon Spanier, UK editor-in-chief of Campaign , to report on the award wins from the third night of Cannes Lions. Dove and Ogilvy London, David Madrid and Mindshare won the Media Lions Grand Prix for its “#turnyourback” campaign and there were two wins for independent agency network Gut. Stella Artois and Gut Buenos Aries won for The Artois Probab...
Jun 21, 2023•19 min•Season 3Ep. 141
Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign , to report on the award wins from the second night of Cannes Lions. Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We C...
Jun 20, 2023•18 min•Season 3Ep. 140
Gurjit Degun, creativity and culture editor of Campaign in the UK, Raahil Chopra, editor of Campaign India , Maisie McCabe, UK editor of Campaign , and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia , join Gideon Spanier, UK editor-in-chief of Campaign , to discuss the first night of awards. The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecoms company Skinny and Colenso BBDO, Auckland ...
Jun 19, 2023•18 min•Season 3Ep. 139
Alison Weissbrot, editor of Campaign US , Maisie McCabe, UK editor of Campaign , and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia , join Gideon Spanier, UK editor-in-chief of Campaign , to discuss why Cannes Lions matters and make their predictions for the 2023 festival. We also speak to Simon Cook, chief executive of Cannes Lions, about a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Li...
Jun 18, 2023•26 min•Season 3Ep. 138
Campaign's UK editor Maisie McCabe, features editor Matt Barker and creativity and culture editor Gurjit Degun discuss the latest issue of the magazine. They talk about features including inspirational destinations, profiles on ECDs and directors, thoughts from holding company bosses and how young creatives tackled a brief without the use of tech. The latest issue of Campaign is out now. Hosted on Acast. See acast.com/privacy for more information....
Jun 15, 2023•21 min•Season 3Ep. 137
The Cannes Lions International Festival of Creativity takes place between 19 and 23 June. Richard Brim, global chief creative officer at Adam & Eve/DDB, Larissa Vince, chief executive of TBWA\London and David Wigglesworth, executive creative director at Grey London, share their thoughts on what to expect from this year's event. The trio also discuss the latest work: Rekorderlig "Be a little fruktig" by Havas London, Cadbury with "Speakerphone" by VCCP London and Branston "Bring out the Brans...
Jun 08, 2023•48 min•Season 3Ep. 136
Campaign's features editor Matt Barker is joined by creativity and culture editor Gurjit Degun for this week's podcast. The pair kick things off with a discussion of Unilever's recent call for production crews to be more inclusive when it comes to members of the disability community. They then look at Caroline Pay joining Dentsu Creative as chief creative officer and what she can expect to be taking on in her now role, as the final piece in the agency's creative team. Matt interviews the six fou...
May 31, 2023•46 min•Season 3Ep. 135
Amazon provides a large opportunity for advertisers to engage with customers across 180 countries. Find out how Amazon can help make your brand more compelling and assist with your business grow. In this special podcast, we learn lessons from Amazon partners’ award-winning work who triumphed in the Amazon Ads Partner Awards and hear about the innovations and opportunities that exist for advertisers across Amazon. Featuring: Jean-Luc Nahon, Director of Consumer Advertising Experience at Amazon Ad...
May 30, 2023•39 min•Ep. 134
Brands, agencies and media industry leaders gathered together in Brighton on 17 and 18 May at Campaign's Media360 event to explore some of the most pressing issues facing adland. This week's podcast delves into some of the key presentations and panel discussions from the event – on topics ranging from brand vs performance to diversity of talent. To guide you through all that went on, this episode features Campaign's reporter Shauna Lewis, technology and gaming editor Coral Cripps, and UK editor-...
May 25, 2023•35 min•Season 3Ep. 133
Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the retailer's pitch process and what's next for its marketing. The brand previously worked with Adam & Eve/DDB. Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: Slim Fast “Ooomph for your boomph” by Mother London; ITV "No silence please" by Uncommo...
May 19, 2023•1 hr•Season 3Ep. 132
The guests on this week's Campaign Podcast are VMLY&R's chief creative officer, Laurent Simon, and Nicholas Hulley, joint-chief creative officer at Abbott Mead Vickers BBDO, who share their opinion on some recent work. The two consider Aldi and McCann Manchester's cheeky caterpillar cake ad which went viral on TikTok after it poked fun at the copyright dispute between the supermarket and Marks & Spencer over the design of the former's caterpillar cake. Also up for review, Simon and Hulle...
May 12, 2023•24 min•Season 3Ep. 131
As increasing numbers of brands tap into Ramadan, this Campaign Podcast explores how to get it right. Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references. Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, TBWA\London's new ECD ...
May 04, 2023•1 hr•Season 3Ep. 130
Campaign features editor Matt Barker is joined in the podcast studio by reporter Shauna Lewis and tech editor Coral Cripps to chat through a couple of news stories that have caught their eye this week. The trio discuss British Vogue's editor-in-chief Edward Enninful's comments about adverts and inclusivity and the launch of the Lexus "Crack the case" campaign, an online gaming experiece created with The & Parternship and creative studio Coffee & TV. Elsewhere, UK editor Maisie McCabe cha...
Apr 27, 2023•36 min•Season 3Ep. 129
Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the Campaign podcast to critique some recent creative work. The two discuss the look of EA Sports FC , the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation. Also up for discussion, Robinson and Da Costa contemplate Ikea's recent ad "Show off your savvy" by Mother London and Nurofen's "Seen my pain" by...
Apr 20, 2023•33 min•Season 3Ep. 128
Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media discuss Chat GPT's perfect media plan, Gucci Town v Vans World, how to wriggle out of a client pitch, the social rise of Lemon8 and what to do when you fancy your boss. Hosted on Acast. See acast.com/privacy for more information.
Apr 18, 2023•28 min•Season 1Ep. 1
What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference? There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis. ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join Campaign media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for...
Apr 13, 2023•32 min•Season 3Ep. 127
Winners from the Campaign Experience Awards 2023 – Jeavon Smith, chief creative officer at Amplify, Will Mould, managing director at XYZ and Ollie Jones, co-founder and creative director at Swamp Motel – talk about their winning work, how they came out on top after the challenges of Covid and what the future holds for the industry. Then Smith is joined by Regan Warner, executive creative director at McCann London, to review some of the latest ads: Vanish "Me, my autism & I" by Havas London ,...
Apr 06, 2023•38 min•Season 3Ep. 126
Hear Campaign's UK editor Maisie McCabe, premium content editor Nicola Merrifield and creativity and culture editor Gurjit Degun discuss the School Reports 2023. Each year Campaign thoroughly assesses the performance of the top 100 agencies in the UK. The resulting report gives a snapshot of the UK advertising industry. More on this subject: https://www.campaignlive.co.uk/article/school-reports-z/1815409 https://www.campaignlive.co.uk/article/school-reports-2023-poor-diversity-its-price/1817619 ...
Mar 31, 2023•25 min•Season 3Ep. 125
It was an eventful day at The Brewery last Thursday (16 March), as Campaign ’s Female Frontier Awards and Agency of the Year Awards returned for 2023. Digital Cinema Media’s Karen Stacey took home CEO of the year at the Female Frontiers Awards, while Publicis Groupe shop Leo Burnett picked up the prized Creative Agency of the Year accolade. Leo Burnett’s chief executive Charlie Rudd joins Stacey to discuss their recent accolades, creating populist work, and the future of cinema advertising. Late...
Mar 23, 2023•49 min•Season 3Ep. 124
We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older. Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly...
Mar 16, 2023•24 min•Season 2Ep. 123
How do the latest developments from Tesco Media & Insight Platform, powered by dunnhumby, push the channel forward and how are they helping connect above-the-line campaigns to the in-store experience? As we head into a year of tightened consumer spending and overall uncertainty, marketers are looking for ways to manage risk while also delivering customer value and powering brand growth. Could retail media be part of the solution? Tesco has been partnering with brands on retail media for more...
Mar 14, 2023•42 min•Ep. 121
Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join Campaign 's creativity and culture editor Gurjit Degun to talk about how they came up with the McDonald's "Raise your arches" ad. Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work: Paddy Power "Cheltenham 2023" by Bartle Bogle Hegarty London Asda "Romaine calm" by Havas London Nando's "This must be the place" by New Commercia...
Mar 09, 2023•44 min•Season 3Ep. 122
Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK. The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agenc...
Mar 02, 2023•33 min•Season 3Ep. 120
Sehrig Uryn McCann Kyiv’s CEO and Bickerstaff creative group head Serhiy Artemenko join the Campaign Podcast to discuss how Ukrainian creativity has flourished as the country fights to keep the economy going. In other news, BBH London ECD Helen Rhodes and New Commercial Arts CCO Ian Heartfield tuned in to discuss some recent creative work, including Pringles "Wonderfully different" by Grey London; Burberry "Creative expression" (in-house); and Klarna "That's Smoooth" (in-house). And, Campaign re...
Feb 24, 2023•55 min•Season 3Ep. 119
The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads. Super Bow...
Feb 14, 2023•40 min•Season 3Ep. 118
John Lewis has split up with its long-serving advertising agency Adam & Eve/DDB after the retailer called for a creative review. Campaign editor in chief Gideon Spanier discusses the move with media editor Arvind Hickman,. Agency pay has been a hot topic for adland with a recent study by the Advertising Association (AA) suggesting agency pay had declined in real terms in recent years despite increases in ad spend. The AA's talent and inclusion lead Sharon Lloyd Barnes discusses the research ...
Feb 10, 2023•51 min•Season 3Ep. 117
Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the Campaign podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend. In addition, Campaign creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings discuss the UK government’s decision to resist legal changes that could protect the rights of people experiencing menopause and what people i...
Feb 02, 2023•40 min•Season 3Ep. 116
The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms. Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective. Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95...
Jan 27, 2023•47 min•Season 3Ep. 115
PHD’s global chief executive Philippa Brown and chief strategy officer Mark Holden join the Campaign podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving. The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare. Campaign reporter Shauna Lewis questions how a contentious Sainsbury’s clothing ad that ignored women’s safety cou...
Jan 20, 2023•49 min•Season 3Ep. 114
