Campaign held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020. The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in print and online form the basis of this week’s podcast. Staff morale , the role of the chief marketing officer and adland’s lack of swagger were among the issues discussed by the host, Campaign’s creativity and culture editor Gurjit Degun, who w...
Jan 12, 2023•42 min•Season 3Ep. 113
In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023. These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty. To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innova...
Dec 21, 2022•38 min•Season 3Ep. 112
Campaign's award-winning art director Chris Barker makes a rare appearance on this week's podcast to talk about the latest issue of the magazine, including the Christmas vs World Cup penalty shootout cover story, pitting festive ads against football-related campaigns. There's also plenty of chat about this year's Lists rounding up the best industry talent and creative work and campaigns (which you can now view online, including our Top 10 brands of 2022 ), our review of the year and a look ahead...
Dec 15, 2022•34 min•Season 3Ep. 111
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Dec 13, 2022•34 min
Hitachi and agency Mamapool join this week's podcast to discuss their award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing. Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon ad, "Racing to zero". The podcast is hosted by Campaign's media editor Arvind Hickman, who is joined by ...
Dec 05, 2022•34 min•Season 3Ep. 109
The complaints from skin cancer patients around a scene where two farmers appear to be comparing sun tan lines in Waitrose & Partners' Christmas ad are likely to make many clients "risk averse". That's according to Emma de la Fosse, chief creative officer at Digitas UK, who was speaking on The Campaign Podcast. She said: "This kind of thing terrifies clients and it's really difficult to sell brave work to clients and to get clients to run it. Something like this will just make clients risk a...
Nov 24, 2022•37 min•Season 3Ep. 108
Following Elon Musk’s Twitter takeover, Campaign’s media editor Arvind Hickman and media reporter Shauna Lewis discuss the mood at Twitter UK right now and the more recent announcements from Meta. Chief executive of OMD UK, Laura Fenton, and Damon Reeve, chief executive of The Ozone Project, also joined this week. OMD UK won Agency of the Year at Campaign’s Media Week Awards and The Ozone Project won both Sales Team and Media Brand of the Year. The pair discussed how they were awarded the top sp...
Nov 11, 2022•37 min•Season 3Ep. 106
In a Campaign first, this special edition podcast has been recorded in front of a live audience - and it tackles the very live issue of how brands can grow, even in a cost of living crisis. Recorded in partnership with Wavemaker, at the agency’s Sea Containers London office, brand marketers from Henkel and Trainline, along with Wavemaker’s UK planning and global ecommerce gurus discuss the best strategies for brands to sustain meaningful growth while still having a positive impact on the world. ...
Nov 08, 2022•37 min•Season 3Ep. 105
Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with Campaign talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession. In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent news stories, including Publicis Groupe's exceptional staff bonuses to cope with the cost of living, a...
Nov 04, 2022•39 min•Season 3Ep. 104
Campaign visited the YouTube Festival, its biggest face-to-face presentation for advertisers in three years since before the pandemic, and spoke to Nishma Patel Robb, the senior marketing director of Google UK, and Phil Miles, the managing director of YouTube sales. “We really do reflect modern, diverse Britain,” she said, citing new YouTube research, called Mirrors and Windows, which found 79% of users “believe YouTube represents a wide range of voices, people and perspectives” and 70% “agree i...
Oct 28, 2022•41 min•Season 3Ep. 103
Worldwide, it is estimated that the number of menopausal women will reach 1.1 billion by 2025. Then why does the life-changing hormonal chaos of menopause still so feel so taboo? Hoping to rectify this, as Tuesday (18 October) marked World Menopause Day, Campaign 's work and inspiration editor Imogen Watson talked to industry experts about the need to normalise menopause in the workplace, and how 90% of menopausal women wish brands were more inclusive of menopause. She was joined by writer and e...
Oct 20, 2022•50 min•Season 3Ep. 102
The latest episode asks how agencies and marketers are going to meet the twin challenges of an unseasonal World Cup, beginning on 20 November and ending on 18 December, and a Christmas set to a backdrop of political uncertainty and a growing cost-of-living crisis. Campaign editor Maisie McCabe and features editor Matt Barker kick around some of the issues raised by media editor Arvind Hickman in his recent piece for the Autumn magazine, Qatar 2022 World Cup: festive football’s big-money gamble. ...
Oct 14, 2022•31 min•Season 3Ep. 101
This week's episode looks at why Tesco's TikTok competition to be the voice of its self-checkouts, created by Bartle Bogle Hegarty, has been such a hit. Campaign reporter Charlotte Rawlings and features editor Matt Barker discuss whether the popularity of TikTok can be matched by other potential rival platforms , and what it takes for brands to tap into Gen Z. They are also joined by podcast host and Campaign premium content editor Nicola Merrifield to delve into the thorny issue of pay for juni...
Oct 06, 2022•15 min•Season 3Ep. 100
The Campaign Autumn issue is out now in print and online and its features were the main topic of discussion for this week’s podcast. It was hosted by Campaign deputy editor Gemma Charles, who was joined by the title’s creativity and culture editor Gurjit Degun and Rania Robinson, chief executive and partner, Quiet Storm and the president of Wacl. They discussed Degun’s feature on the link between creativity and effectiveness and another in-depth piece by features editor Matt Barker about creativ...
Sep 30, 2022•33 min•Season 3Ep. 99
Meta's Nick Baughan has recently had his role expanded to director of business partners in the UK and Ireland. He is the main contact for agencies looking to use Facebook and Instagram. In this episode, Baughan opens up about how Meta is helping advertisers with the cost of living crisis, the relationship it has with agencies, privacy laws, measurement developments and the latest on the so-called metaverse. This episode should interest anyone who has an interest in Meta’s platforms Facebook, Ins...
Sep 22, 2022•44 min•Season 3Ep. 98
It's been a sombre week for many after the passing of the Queen last week. Campaign's creativity and culture editor, Gurjit Degun, work and inspiration editor, Imogen Watson, and reporter, Charlotte Rawlings, discuss brand Britain's uncertain future. Also in this episode, after 97-years John Lewis has a new tagline: "For all life's moments". The podcast digs into the change in the retailer's marketing and it's latest film: "Stuck on you". And, up for review this week, Campaign highlights some re...
Sep 15, 2022•25 min•Season 3Ep. 97
What would adland like to see from new Prime Minister Liz Truss and Culture Secretary Michelle Donelan? Campaign’s premium content editor Nicola Merrifield and media editor Arvind Hickman find out. One of the issues Truss promised to tackle in her maiden speech as PM is the cost of living crisis. Reach director of market insight and brand strategy Andrew Tenzer led research on what consumers want from advertisers during the crisis. He shares the report's findings and offers advice on whether bra...
Sep 08, 2022•30 min•Season 3Ep. 96
Campaign UK editor Maisie McCabe and deputy editor Gemma Charles got stuck into a number of topics this week. Fed-up of the summer juggle? Many parents are so Charles was pleased to hear about Rapp’s attempt to make it easier for parents by trialling a flexible working scheme allowing parents to stop work early to attend to childcare duties and make up the work at a time of their choosing. Her column on the topic is here . The industry’s hope and fears for the coming “term” were also discussed, ...
Sep 01, 2022•22 min•Season 3Ep. 95
This week, our editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world. Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion creativity – at a time when the enemies of creativity are growing stronger. We also talk about what we l...
Aug 19, 2022•37 min•Season 3Ep. 94
Campaign's salary survey uncomfortable truths about wages. Is it acceptable the lowest paid adland employee earns £17k, well below what Twitter offered in the 90s? To discuss this, and some of the positives, Campaign UK editor Maise McCabe and work and inspiration editor Imogen Watson are joined by Stu Outhwaite-Noel, the founder of Creature. Stu is an industry expert on wages. Please read: https://www.campaignlive.co.uk/article/agency-salaries-revealed-paid-enough/1794260 Hosted on Acast. See a...
Aug 12, 2022•20 min•Season 3Ep. 93
Despite 22% of the UK population being disabled, only 4% of UK TV ads featured disabled people in 2021. Progress is slow, with representation only increasing from 3% of TV ads in the previous year. Campaign media editor Arvind Hickman is joined by Ade Adepitan, broadcaster and wheelchair basketball player, Steven Lacey, owner of The Outsiders marketing agency and Bobbi Carley, head of media and diversity & inclusion lead at ISBA, to discuss why the representation of disabled people in advert...
Aug 05, 2022•35 min•Season 3Ep. 92
The IPA’s latest Bellwether report, which provides valuable insights into marketers’ plans, paints a pretty gloomy future outlook for adland. Inflation, the cost of living crisis, the war in Ukraine, supply chain headaches and uncertainty about the UK government have left marketers cautious about future marketing budgets. But it’s not all doom and gloom. Media agency ad spend forecasts are upbeat and advertising holding groups are reporting growth rates well above the UK’s GDP. To make sense of ...
Jul 21, 2022•32 min•Season 3Ep. 91
An IPA-commissioned report, Partnering for Growth, released last week set out some of the key principles for agencies and clients that should lead to long-lasting, harmonious relationships. In this podcast episode, agency leaders discuss the findings, plus the challenges and successes they've experienced in their own careers when working with clients. Offering up their pearls of wisdom are VCCP London’s chief executive Andrew Peake, Fold7’s managing director James Joice and Louise Hayward, chief...
Jul 15, 2022•30 min
This week the Women's Euros football tournament kicks off in the UK with much hype and fanfare. But is this translating to greater investment from brands, what is the opportunity, and how are those backing women's football activating successfully? Campaign deputy editor Gemma Charles, Pitch Marketing Group founder and CEO Henry Chappell and Copa90 global head of strategy Paolo Nieddu join media editor Arvind Hickman to discuss how sponsors and advertisers are supporting the Women's Euro and some...
Jul 07, 2022•45 min•Season 3Ep. 89
Gideon Spanier, UK editor in chief of Campaign , is joined by deputy editor Gemma Charles and work & inspiration editor Imogen Watson to compare their experiences of Cannes Lions 2022. They discuss everything from the rain and Greenpeace’s protests to the best UK work and the dominance of purpose-driven work at the advertising festival. We also to speak to the Campaign Against Living Miserably about their new campaign, ‘The Last Photo’, about suicide prevention. In a joint interview, Simon G...
Jul 01, 2022•45 min•Season 3Ep. 88
Cannes Lions Festival of Creativity is upon us and the prizes are coming thick and fast. There have also been more reflective moments; Ukraine’s president made an appearance in a special video address on the first day of the event, and there have been acts of protest over climate change. Campaign ’s reporter Shauna Lewis and data journalist Jamie Rossouw discuss the key happenings from the festival so far. On top of all that, Campaign ’s features editor Matt Barker takes us through his feature o...
Jun 23, 2022•24 min•Season 3Ep. 87
The Campaign for creativity issue of the magazine has landed with deep dives into NFTs in advertising, creativity in conflict and Mother's new chief creative officer Felix Richter. Campaign's UK editor Maisie McCabe is joined by creativity and culture editor Gurjit Degun, work and inspiration editor Imogen Watson and media editor Arvind Hickman to discuss these features and what they expect at this year's Cannes Lions Festival of Creativity. Extra reading Campaign's summer issue Felix Richter: '...
Jun 17, 2022•38 min•Season 3Ep. 86
As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of their choosing. Group managing director Miranda Hipwell explains the policy and why they believe it makes sense. Wavemaker's new leadership duo Kelley Parker and Katie Lee explain their own (Avengers themed – or maybe not) hybrid working policy, while ISBA's director of agency services Andrew Low...
Jun 06, 2022•57 min•Season 3Ep. 85
Advertising Association president and Tesco chief customer officer Alessandra Bellini says the biggest issue facing the industry is a talent crisis. In this special episode from Campaign’s Media 360 conference in Brighton, Alessandra explains what is causing a shortage of talent entering the industry and why it urgently needs to be addressed. She also reveals her two other major concerns in a lively discussion with Campaign editor Maisie McCabe. Media 360 is one of several industry events in the...
May 27, 2022•31 min•Season 3Ep. 84
At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger. This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and...
May 19, 2022•34 min•Season 3Ep. 83
