94: How did our editors team up to launch ‘Campaign for creativity’ globally?

This week, our editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world.

Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion creativity – at a time when the enemies of creativity are growing stronger.

We also talk about what we learned from working together on a three-part editorial series about profit v purpose, the talent pipeline and the dominance of technology that launched “Campaign for creativity”.

Also see:

A global message from Campaign: We are for creativity

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