Only nine weeks ago, creative agency Banda was cracking on with agency work, from the sanctity of their Kyiv-based studio. Sadly, all that has changed when the country was invaded by Russia sparking a brutal and devastating war. Campaign's Imogen Watson and Arvind Hickman catch up with Banda co-owner Yaroslav Serdiuk and digital director Andrey Pavlov to discuss how their lives have changed, the challenges of running an agency during conflict and the powerful campaigns they have created that hav...
Apr 22, 2022•26 min•Season 3Ep. 82
Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast explores how the school reports are put together and why marking this year was tougher than 2020. The panel also looked at some of the key trends identified about agency staffing and diversity figures, and billings. Hosted on Acast. See acast.com/privacy for more information....
Apr 06, 2022•15 min•Season 3Ep. 81
The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has le...
Mar 30, 2022•29 min•Season 3Ep. 80
Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem. Older adults remain ignored by marketers, appearing in less than 15% of media images. It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040. In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK c...
Mar 15, 2022•19 min•Season 3Ep. 79
As Russia wages war in Ukraine, the Campaign podcast takes a look at how the advertising industry is supporting staff in the region and whether brands in the UK should pull advertising against news coverage of the conflict. Plus, a powerful piece of creative from a Ukrainian agency. Campaign's media editor Arvind Hickman is joined by work and inspiration editor Imogen Watson, MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam. Please note: this podcast was recorded ...
Mar 07, 2022•29 min•Season 3Ep. 78
Greg Paull, founder and principal of R3 Worldwide, and Tracey Barber, global chief marketing officer of Havas Creative Group, join Campaign's media editor Arvind Hickman to discuss agency new business trends, plus they give their verdict on the best of the Super Bowl ads. Campaign's data tracker Advertising Intelligence, in partnership with R3 Worldwide, has just published the end-of-year agency new business tables and Jyoti Rambhai, the intelligence editor of Campaign AI, and Gideon Spanier, UK...
Feb 23, 2022•34 min•Season 3Ep. 77
More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse share the lessons they've learnt and some honest advice. Featuring: Carina Moran is the Head of Strate...
Feb 14, 2022•31 min•Season 3Ep. 76
Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry. Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join Campaign media editor Arvind Hickman to discuss influencer marketing's image problem, opportunities and challenges, how to measure...
Jan 27, 2022•28 min•Season 3Ep. 75
Senior marketers and creative chiefs talk about what inspires them and some of the major industry issues to look out for in 2022. Featuring: TUI’s group brand and content director Toby Horry, Co-op chief customer officer Ali Jones, Barclay marketing communications MD Alex Naylor, Leo Burnett global chief creative officer Chaka Sobhani, Droga 5 CCO David Kolbusz and Grey London CCO Laura Jordan Bambach. Hosted on Acast. See acast.com/privacy for more information....
Jan 13, 2022•42 min•Season 3Ep. 74
The Campaign team discusses the key moments that defined 2021 for adland and what lies ahead in the final episode of the Campaign podcast this year. Topics include record breaking ad spend and recovery, Covid chaos and lockdowns, adland’s MeToo moment, COP26, the metaverse and, of course, GB News. Featuring: Campaign UK editor-in-chief Gideon Spanier is joined by editor Maisie McCabe, deputy editor Gemma Charles, media editor Arvind Hickman and work and inspiration editor Imogen Watson. Hosted o...
Dec 20, 2021•43 min•Season 3Ep. 3
In our second Christmas special, we run the rule over Christmas ads from some of the biggest brands, including McDonald’s, Coca-Cola, Waitrose, Aldi, O2, Sainsbury’s and Tesco. Campaign senior reporter Fayola Douglas and media editor Arvind Hickman are joined by MRM Europe and chief creative officer Nicky Bullard and Wonderhood Studios chief creative officer Aidan McLure. Hosted on Acast. See acast.com/privacy for more information....
Dec 16, 2021•44 min•Season 3Ep. 72
Advertising has always been focused on getting people to the front door of a business, but with creativity in decline and the media continuing to fragment, is adland too focused on just getting people to see the ad? Is reach and frequency more valuable than attention? Experts in media and marketing, including Snap's Jed Hallam, Craft Media's Jen Smith and Vodafone's Maria Koutsoudakis join Campaign's Arvind Hickman to discuss measurement, the value placed on attention, immersive storytelling and...
Dec 09, 2021•20 min•Season 3Ep. 71
Conscious Advertising Networks’ Jake Dubbins and Harriet Kingaby discuss COP 26 and whether social media companies should do more to tackle climate change misinformation. E.On's Scott Somerville and Engine’s Rob Carter then discuss how a high-carbon brand can shift to being sustainable and the importance of advertising in this transition. Hosted by Campaign’s Imogen Watson, Nicola Merrifield and Arvind Hickman. Hosted on Acast. See acast.com/privacy for more information....
Nov 22, 2021•50 min•Season 3Ep. 70
In our first Christmas special for 2021, Campaign's Imogen Watson & Arvind Hickman are joined by AMV BBDO chief creative officer Alex Grieve & Droga5 creative director Charlene Chandrasekaran to discuss Christmas ads for John Lewis, Lidl, Disney, Boots, M&S Food, Bounty and Amazon. Hosted on Acast. See acast.com/privacy for more information.
Nov 12, 2021•43 min•Season 3Ep. 69
In this week’s podcast, we examine the surge in people moving jobs, dubbed The Great Resignation, and how adland can handle this talent crunch. Hosted on Acast. See acast.com/privacy for more information.
Nov 05, 2021•35 min•Season 3Ep. 68
Why VCCP’s academy launch in Stoke should be embraced in the war for talent and diversity. Also covered are the Media Week Awards, in-housing and creativity, as well as ads from Burberry, Barclaycard and more. Hosted on Acast. See acast.com/privacy for more information.
Oct 29, 2021•49 min•Season 3Ep. 67
Campaign’s Simon Gwynn, Imogen Watson & Arvind Hickman discuss the controversy surrounding John Lewis' insurance ad before they are joined by ad fraud expert Dr Augustine Fou. 2 mins: John Lewis insurance ad controversy 10.20: Dunelm ‘done your way’ by Creature 12.54: Wagamama "Vegamama" by Uncommon Creative Studio 16:17: Camden Town Brewery "Marmite kiss" (in-house) 19:55: Ad fraud with Dr Augustine Fou Hosted on Acast. See acast.com/privacy for more information....
Oct 21, 2021•46 min•Season 3Ep. 66
On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Simon Gwynn and Arvind Hickman discuss the launch of Sky Glass and new ads from Ikea, John Lewis & Partners and Bisto. 1:10 The launch of Sky Glass 7:00 Ikea "Every home should be a haven" by Mother 8:50 John Lewis "Let life happen" by Adam & Eve/DDB 11:30 Bisto "Sticking together" by McCann London 14:10 Mother at 25 Hosted on Acast. See acast.com/privacy for more information....
Oct 14, 2021•43 min•Season 3Ep. 65
Campaign's Arvind Hickman & Simon Gwynn are joined by guests from the two big cinema ad sales houses to discuss Daniel Craig's final outing as 007, Facebook's week from hell & the latest ads. 0:40 Can James Bond save cinema advertising? 13:30 Facebook's whistleblower revelations 22:55 Coca-Cola “One Coke Away From Each Other” by BETC London 27:00 Starling Bank "Set yourself free" by Wonderhood Studios 29:50 Very.co.uk "Very best excuses" by Grey London Hosted on Acast. See acast.com/priv...
Oct 07, 2021•34 min•Season 3Ep. 64
On this week's Campaign podcast, Campaign's Arvind Hickman and Gemma Charles discuss the Power 100, WPP's fine from the US Securities and Exchange Commission, and the latest ads - then Simon Gwynn talks to guests from Saatchi & Saatchi and Wavemaker about providing affordable accommodation to new talent. 2:20 Power 100 10:30 WPP fined by the SEC 12:55 B&Q "Later means never" by Uncommon Creative Studio 14:40 Lego "Rebuild the world" by The Lego Agency 17:10 Visa's out of home ad 21:25 Di...
Sep 30, 2021•48 min•Season 3Ep. 63
Running order (click links to see the Work on Campaign's website). 2:50 Moneysupermarket ( https://www.campaignlive.co.uk/article/moneysupermarket-unveils-moneysuperseven-squad-heroes-first-work-nca/1726297 ) vs Comparethemarket ( https://www.campaignlive.co.uk/article/comparethemarketcom-good-things-happen-when-meerkat-money-vccp-blue/1727690 ). 8:10 Google "Hands raised" by Uncommon Creative Studio ( https://www.campaignlive.co.uk/article/google-hands-raised-uncommon-creative-studio/1727404 )....
Sep 24, 2021•46 min•Season 3Ep. 62
5:00 Channel 4 privatisation 13:05 GB News 17:10 London Fashion Week 22:10 Asda "Get the Asda price feeling" by Havas London 26:10 International Paralympic Committee "#WeThe15" by Adam & Eve/DDB 30:55 Royal Navy "Raj's story" by Engine Creative Hosted on Acast. See acast.com/privacy for more information....
Sep 17, 2021•35 min•Season 3Ep. 61
On this week's Campaign podcast, acting news editor Simon Gwynn and UK editor Maisie McCabe discuss one of the biggest stories to hit adland in recent years: the outcome of the JWT employment tribunal , and how coverage unfairly focused on Wunderman Thompson's Jo Wallace . Simon and Maisie then talk about one of the week's biggest new reviews – the consolidated global media account of food delivery giant Just Eat Takeaway – followed by some of the latest ads. In the second half of the episode, M...
Aug 05, 2021•29 min•Season 3Ep. 60
On this week's podcast, Campaign 's acting news editor, Simon Gwynn, speaks to Jose Miguel Sokoloff, global creative officer at MullenLowe, about the Nova Awards, which the agency runs in association with Central Saint Martins in London. You can read about all 14 shortlisted ideas, along with a written version of the interview, here . Hosted on Acast. See acast.com/privacy for more information....
Jul 29, 2021•23 min•Season 3Ep. 59
Gemma Charles, Campaign's deputy editor, spoke to Adi Hussain, the aspiring advertising creative whose attempts to fundraise for his course fees to attend the School of Communications Arts went viral. Among other things they talked about the financial barriers to entering adland, diversity and how swallowing a hot sauce helped secure him a coveted ad school place. He’s been taken on by Creature on a new kind of work placement scheme so Gemma also spoke to the agency’s leadership team to find out...
Jul 08, 2021•20 min•Season 3Ep. 58
This week’s podcast is all about the four “C”s: Cannes, creativity, cheese and Cleese. First up, Campaign ’s associate editor Kate Magee and UK editor Maisie McCabe discuss the notable winners at the Cannes Lions Festival of Creativity, which took place last week. The pair move on to “cheese” - why aren’t more funny ads winning at Cannes? Then Kate Magee interviews the writer and performer John Cleese about creativity. Cleese has made regular appearances in ads throughout his 55-year career. As ...
Jul 02, 2021•45 min•Season 3Ep. 57
Campaign ’s senior reporter Fayola Douglas catches up with Ogilvy ECD Jules Chalkley on the stop-motion set of the new ad born of the Sipsmith and Wimbledon partnership, featuring the feather-brained Mr Swan. Chalkely explains the exacting detail the set designers had to go to recreate a scale model of Wimbledon Centre Court - famous for such fastidious rules as allowing the grass to reach only 8mm in height. Chalkely also reveals the new characters accompanying Mr Swan, including the long-suffe...
Jun 25, 2021•12 min•Season 3Ep. 56
Campaign’s UK editor Maisie McCabe and associate editor Kate Magee discuss the exit of Mother London’s executive creative directors, the inspiration behind our latest magazine cover and Vicki Maguire’s journey to the top. Maisie and Kate discuss the news that Mother’s creative leaders Ana and Hermeti Balarin are moving to Wieden & Kennedy Portland. They also look at new work from BT Enterprise and SumUp. Kate talks about the inspiration behind Campaign ’s latest front cover: a quirky costume...
Jun 17, 2021•23 min•Season 3Ep. 55
Campaign ’s associate editor Kate Magee interviews Rory Sutherland, vice-chairman of Ogilvy, to coincide with Nudgestock 2021, his annual festival of behavioural science and creativity. Sutherland explains why adland needs to rebrand creativity so business understands it’s a crucial tool to solve business problems, not just “magic fairy dust” to be added on at the end, as well as discussing whether the Government’s nudges on Covid worked. And he reveals how Nudgestock would probably have had a l...
Jun 11, 2021•32 min•Season 3Ep. 54
Campaign’s Gemma Charles interviews the founders of Common People, a new industry forum for working-class people in adland. The group aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration. Gemma talks to the organisers about why such an initiative is important to the ad industry. But first, Campaign’s UK editor Maisie McCabe and creativity and culture editor...
Jun 04, 2021•38 min•Season 3Ep. 53
