Campaign ’s Brittaney Kiefer, Gemma Charles and Maria Iu discuss the shifts in the ad industry since George Floyd’s murder in 2020. This week marked a year since Floyd’s death, which sparked a wave of Black Lives Matter protests around the world and a ripple effect on sectors including advertising. But was anything really different about that moment for the industry? Brittaney, Gemma and Maria discuss the impact that has been felt in areas such as casting and on-screen representation, talent and...
May 27, 2021•32 min•Season 3Ep. 52
Campaign’s Brittaney Kiefer and Kate Magee share their highlights from a busy week of strong creative work. First, Kate shares some reactions she received to her May feature about the industry’s long hours culture. Does the response point to genuine change on the horizon for advertising’s work culture? Then Brittaney and Kate review some of the standout campaigns that have been released this past week from Guinness, the Alzheimer’s Society, the Kiyan Prince Foundation and EA Sports, Nike and Die...
May 20, 2021•43 min•Season 3Ep. 51
Campaign’s Brittaney Kiefer, Gideon Spanier and Kate Magee discuss the May issue cover feature on best places to work. As Covid is shifting the workplace landscape, what makes a “best place to work” in 2021? Kiefer, Spanier and Magee talk about how material perks aren’t quite enough anymore as more people reassess what they want from life. Then they talk about what makes a bad place to work, the industry’s problematic long hours culture and what can be done to change toxic patterns. This episode...
May 13, 2021•28 min•Season 3Ep. 50
Campaign ’s Brittaney Kiefer and Omar Oakes talk about Fifa’s latest campaign and what it teaches advertisers about diversity and authentic storytelling. Fifa’s campaign, which won Channel 4’s annual Diversity in Advertising Award, depicts the Midnight Ramadan League, a grassroots club in Birmingham that helps Muslims continue to play football during the month of Ramadan. Kiefer explains unique aspects of the creative process and why it is a significant step forward for the ad industry. Director...
Apr 30, 2021•48 min•Season 3Ep. 49
Campaign ’s Brittaney Kiefer, Maisie McCabe and Kate Magee lift the curtain on the School Reports, which evaluate how advertising and media agencies have performed over the past year. After a difficult year, what do the School Reports reveal about the health of the industry and its future? How was the diversity of businesses scrutinised this year? And what does it take to get a top score? Plus, the team discuss a debate that reignited recently about whether in-housing poses a real threat to the ...
Apr 22, 2021•29 min•Season 3Ep. 48
Campaign’s Omar Oakes and Brittaney Kiefer wade into the controversy surrounding media coverage of Prince Philip’s death. The BBC received a record-breaking 100,000 complaints from members of the public after it cleared its schedules to cover the Duke of Edinburgh’s death. Was the BBC right to take this approach, and is it indicative of a larger problem at the corporation? Oakes and Kiefer also discuss whether marketers should take more responsibility for the welfare of agencies during pitches. ...
Apr 15, 2021•19 min•Season 3Ep. 47
Uncommon Creative Studio founders Lucy Jameson, Natalie Graeme and Nils Leonard talk to Campaign's UK editor Maisie McCabe about winning Campaign's UK creative agency of the year, despite being a three-year-old business and having to navigate the Covid-19 pandemic. Some Campaign articles to aid your listening experience (all links to campaignlive.co.uk ): - Uncommon wins agency of the year - Broadcasters' joint ad campaign promoting power of TV - B&Q's relaunch ad in September And here is Fa...
Apr 08, 2021•22 min•Season 3Ep. 46
The7stars' Jenny Biggam and The Aperto Partnership's Scott Moorhead discuss whether the role of media agencies are at a "crossroads", with two conflicting business models causing potential issues for their relationships with advertisers. Omar and Maisie also imagine what a rumoured Publicis Groupe merger with Havas could look like, whether WPP CEO Mark Read is right that not enough attention is paid to the creative used in targeted online advertising, and B&Q's new "farewell to winter" spot....
Mar 31, 2021•42 min•Season 3Ep. 45
Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to Brittaney Kiefer of how 'open' the UK advertising industry is and how to widen access to talent. Despite rising to become global president of Saatchi & Saatchi, Djaba claims his mother still has no idea what he does for a living, while Owen likens the industry to a private members' club. Omar Oakes and Kate Magee also address the week's most notable ad campaigns and industry news. They discuss ...
Mar 25, 2021•54 min•Season 3Ep. 44
Should the ad industry stop trying to make high art and just aim for popular appeal? This debate has been raging since Campaign published its March cover feature, “ Why advertising should be more Mrs. Brown’s Boys and less Fleabag ”. Brittaney, Maisie and Kate unpack this debate and weigh in with their own opinions. They also discuss a new Nike ad celebrating the strength of pregnant women, which is Campaign ’s Pick of the Week. And what does the departure of esteemed creative leader Tony Davids...
Mar 18, 2021•41 min•Season 3Ep. 43
Harry & Meghan with Oprah drew in a huge audience for ITV, but what does this mean for TV, the newspaper media and how mental health issues are discussed? Omar and Brittaney also discuss new ad campaigns by Maltesers (timed around International Women's Day) and Deliveroo (which announced a stock market float). Read Brittaney's interview with Michelle Oliver, marketer at Malteser's brand parent Mars. Then Lucky Generals co-founder and now author Andy Nairn discusses his book Go Luck Yourself ...
Mar 11, 2021•50 min•Season 3Ep. 42
Omar and Brittaney discuss whether the BBC is right to put BBC Three back on 'normal' TV, Bodyform's new ad campaign (or should that be "cam-pain"?), Airbnb's decision to spend less on performance marketing and what impact the new media app Clubhouse is having. Then Omar speaks to Media Bounty MD Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network, how advertisers may unwittingly fund hate speech and misinformation, how both ad-fund...
Mar 04, 2021•55 min•Season 3Ep. 41
Omar and Brittaney discuss Adil Ray's TV roadblock campaign to encourage ethnic-minority people to take the Covid-19 vaccine. Why it is necessary and is using the biggest broadcast media channels enough to reach a diverse audience? Read Brittaney's feature for more. They also get into Tommee Tippee's attempt at getting real about breastfeeding and how the TV advertising industry seems to be in "experimentation" and "collaboration" modes. Then Paul Cowan talks to Omar about his consultancy work w...
Feb 25, 2021•38 min•Season 3Ep. 40
Omar and Brittaney take a closer look at two KFC brand collaborations that launched within days of each other - Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What's KFC up to and do all brands win equally when marketing together? Then Brittaney chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide How to Build It under Stormy’s publishing imprint #Merky Books. They get into how people starting out...
Feb 18, 2021•56 min•Season 3Ep. 39
Brittaney Kiefer, Campaign 's creativity and culture editor, expands on her cover feature about neurodiversity in adland. The team also discuss Campaign 's media agency survey of the UK TV sales houses and the state of the market amid the streaming wars and the pandemic. This week's ad review is dominated by the big-budget Super Bowl spots, but did brands play it safe this year? Running order (links to stories on Campaign 's website): 5:00: February issue highlights 19.20: Virgin Media "Faster b...
Feb 11, 2021•44 min•Season 3Ep. 38
Campaign magazine duo Omar and Brittaney discuss three very different ad campaigns this week: Pornhub's sustainability messaging, Pringle's tie-up with a video game franchise, and EE's support for teachers during Covid-19. They also take a closer look at Wonderhood Studios' chief creative officer Aidan McClure's revelation that the agency is being run "like a factory" in order to increase wellbeing. Then Jellyfish's Rob Pierre tells Omar about how the pandemic has impacted the digital marketing ...
Feb 04, 2021•54 min•Season 3Ep. 37
The industry is abuzz with activity as several brands, including Just Eat, NatWest and Asda, begin the year by launching account reviews across advertising and media. Campaign's media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer discuss what is going on among the big stories this week. They also drill down into new ads launched by Just Eat, The Guardian, Girl Up and the UK government. Then James Murphy (founder of New Commercial Arts and Adam & Eve, now p...
Jan 28, 2021•58 min•Season 3Ep. 36
Campaign's respective media and creativity editor, Omar Oakes and Brittaney Kiefer, discuss Asda’s decision to review its advertising agency account , as well as recently-launched UK ad campaigns including Oatly, Quorn, and Beagle Street Insurance. Then MediaCom chief transformation officer Sue Unerman and her partner, journalist and mindfulness coach Mark Edwards, speak to Omar about their book, Belonging , which they co-authored alongside Kathryn Jacob, chief executive of Pearl & Dean. The...
Jan 21, 2021•53 min•Season 3Ep. 35
Campaign 's media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer take a closer look at the first major ad campaigns of the year. Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril. Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now ther...
Jan 14, 2021•54 min•Season 3Ep. 34
In this special edition of Campaign’ s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19. Please visit the Campaign-Snapchat hub for more information about the Snapchat Generation. Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised. Running order: 3:01 ...
Jan 04, 2021•41 min•Season 3Ep. 33
Sue Frogley and Douglas McCabe discuss: - how 2020's streaming wars and explosion of ecommerce has impacted commercial media - how media agencies have (and haven't) restructured this year - is it time for creative and media to come back together? - what lasting impact did the Facebook brand boycott have? - can cinema and outdoor bounce back in 2021? McCabe: "Ecommerce has really exploded... as of this summer, we've jumped to 2024." Frogley: "Often [brands] have completely different people in cha...
Dec 17, 2020•49 min•Season 3Ep. 32
Uncommon's Nils Leonard and Mother London's Katie Mackay-Sinclair talk to Brittaney Kiefer about what creative work stood out and creative companies have adapted in this pandemic-hit year (14:40). They are candid about how the creative process has been helped and hindered by home-working, how brands with purpose had effective messaging during the pandemic, and what lies in store for 2021. Omar and Campaign editor-in-chief Gideon Spanier discuss the latest industry news, including Dentsu announci...
Dec 10, 2020•52 min•Season 3Ep. 31
David and Verra discuss why growth is more difficult than ever for brands and how media companies should respond. Twitter has found more people are talking about their mental health openly on the platform, but what responsibility does Twitter have for users' mental wellbeing? And are brands too worried about innovation with a US West Coast mindset? We also discuss why Twitter launched Fleets (its apparent answer to Instagram Stories) and why the future of social media will be tied more to activi...
Dec 03, 2020•37 min•Season 3Ep. 30
Campaign 's Brittaney Kiefer is joined by some of advertising's top creative leaders to discuss this year's slate of Christmas ads and the unique challenges of creating them during the coronavirus pandemic. Adam & Eve/DDB chief creative officer Rick Brim, Droga5 London CCO David Kolbusz and Havas London CCO Vicki Maguire share their perspectives in a festive edition of the podcast. Brim gives a candid look at what went into making the much-anticipated John Lewis & Partners and Waitrose &...
Nov 23, 2020•35 min•Season 3Ep. 29
Alison and Gideon discuss what impact Joe Biden's win will have on trust in media and the fake news narrative; the impact on culture in US and UK; and how a Biden presidency can be different with respect to antitrust/regulation and other issues in advertising. Then Gideon and Omar discuss the just-published November issue of Campaign , which features Faces to Watch 2020 – our pick of the industry's brightest and best – the tough future for the generation following them. Gideon also discusses his...
Nov 12, 2020•35 min•Season 3Ep. 28
This week Omar is joined by Campaign's deputy news editor Simon Gwynn to discuss the biggest headlines of the last fortnight. Nick Emery's departure from Mindshare after a prank gone wrong has surprised the advertising industry. Omar and Simon discuss trust and etiquette on video calls, the standards CEOs must hold themselves to, as well as other high-profile examples. Nike has also pushed Americans to "change the world" in election voting push, and in the UK brands have been getting involved wi...
Oct 29, 2020•53 min•Season 3Ep. 27
Omar is joined by Gideon Spanier and Jeremy Lee to talk about the week's big stories, ad campaigns and highlights from Campaign's October Issue. Our cover story examines whether the combined impact of Brexit, coronavirus and remote working will curb London’s dominance and could lead to a reshaping of the creative map of the UK. We also look at the latest Power 100, Campaign's annual roll call of top marketers, and discuss the news that BBH and MediaCom have won the IPA Effectiveness Grand Prix f...
Oct 15, 2020•51 min•Season 3Ep. 26
It's a podcast episode about podcasts! On the show this week is Acast UK + ROW MD Georgina Holt, who has joined the leading podcast company from publisher-land and TBWA\London chief strategy officer Anna Vogt who has launched The Rebuilders podcast as a side hustle. Strategy and tips galore for marketers and content creators. This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign . Running order: 1:45 - Why is Dentsu merging iProspect and Vizeum? ( Read more ) 11:00 - H...
Oct 08, 2020•54 min•Season 3Ep. 25
It's a double-header of ten-year anniversaries this week. Omar and Jeremy discuss Byron Sharp's recent Campaign interview , in which he criticised the "embarrassing arrogance" of marketers that would think people were interested in what they had to say about the coronavirus. Sharp's seminal marketing text How Brands Grow was published in 2010. Sarah Frier, the Bloomberg News reporter, wrote the book on Instagram recently and reveals how the globally popular social media brand has evolved and how...
Oct 01, 2020•49 min•Season 3Ep. 24
Campaign journalists Gurjit and Jeremy discuss ITV's recent anti-racism ad that was in support of dance group diversity. The ad received praise following complaints about the group's recent Black Lives Matter performance on Britain’s Got Talent (the complaints were later dismissed by Ofcom). They also unpick London mayoral candidate Shaun Bailey's call to allow sponsorship deals for tube stations , in a deal that could be worth £100 million. Then producer Ben speaks to recent graduates from the ...
Sep 25, 2020•52 min•Season 3Ep. 23
