37: Becoming creative 'factories' and ditching line managers

Campaign magazine duo Omar and Brittaney discuss three very different ad campaigns this week: Pornhub's sustainability messaging, Pringle's tie-up with a video game franchise, and EE's support for teachers during Covid-19.

They also take a closer look at Wonderhood Studios' chief creative officer Aidan McClure's revelation that the agency is being run "like a factory" in order to increase wellbeing. 

Then Jellyfish's Rob Pierre tells Omar about how the pandemic has impacted the digital marketing agency group, having just begun a global expansion fuelled by investment from French company Firmalac. Pierre firmly believes work should be like a "hobby", which in practice has meant getting rid of line managers and using a mathematical formula to calculate employees' pay.

Running order (links to ads on Campaign's site):
02:00 Pornhub "Sexstainability" (in-house)
10:30 Pringles "Meet zombie Frank" (Grey)
14:30 EE "A message for teachers" (Saatchi & Saatchi)
18:00 Should creative companies be more like factories?
26:00 Rob Pierre interview

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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