30: What Twitter is learning about you and Wavemaker's media warnings

David and Verra discuss why growth is more difficult than ever for brands and how media companies should respond. Twitter has found more people are talking about their mental health openly on the platform, but what responsibility does Twitter have for users' mental wellbeing? And are brands too worried about innovation with a US West Coast mindset?

We also discuss why Twitter launched Fleets (its apparent answer to Instagram Stories) and why the future of social media will be tied more to activities rather than passive scrolling and commenting.

Parish notices:
- Goodbye producer Ben, who has played a key role in the Campaign Podcast this year. Everyone at Campaign misses him already - check out his interview with advertising graduates to discuss how difficult is has been trying to get a job during the pandemic.
- Don't miss next week's Campaign Publishing Summit, discussing innovation and strategy in UK publishing media
- The Campaign Tech Awards 2021 has just launched with new categories championing diversity and technology that helped brands respond quickly to change.

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.

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