48: Lifting the lid on the Campaign School Reports
Apr 22, 2021•29 min•Season 3Ep. 48
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Episode description
Campaign’s Brittaney Kiefer, Maisie McCabe and Kate Magee lift the curtain on the School Reports, which evaluate how advertising and media agencies have performed over the past year.
After a difficult year, what do the School Reports reveal about the health of the industry and its future? How was the diversity of businesses scrutinised this year? And what does it take to get a top score?
Plus, the team discuss a debate that reignited recently about whether in-housing poses a real threat to the creativity of agencies.
After a difficult year, what do the School Reports reveal about the health of the industry and its future? How was the diversity of businesses scrutinised this year? And what does it take to get a top score?
Plus, the team discuss a debate that reignited recently about whether in-housing poses a real threat to the creativity of agencies.
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