116. EssenceMediacomX and VMLY&R on how AI (or ChatGPT) can transform advertising | Adland's diversity barriers
Episode description
Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the Campaign podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.
In addition, Campaign creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings discuss the UK government’s decision to resist legal changes that could protect the rights of people experiencing menopause and what people in adland can do about it.
The podcast also breaks down a recent VCCP study, which identified six barriers to young people from diverse backgrounds applying to work in the industry.
Lastly, Campaign discusses campaigns that have stood out recently: Sony PlayStation "#LiveFromPS5" by Adam & Eve DDB; Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios; and Ford “Go break it in” by Abbott Mead Vickers BBDO.
Further reading:
Adland inaccessible to young, diverse talent, VCCP study finds
I'm furious the government rejected menopause law changes
Ford "Go break it in" by Abbott Mead Vickers BBDO
Sony entices new players after PS5 restock with global #LiveFromPS5 campaign
Princess of Wales launches short film to spotlight childhood development
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