130. Getting Ramadan right | Diversifying production | Latest ads reviewed

As increasing numbers of brands tap into Ramadan, this Campaign Podcast explores how to get it right.

Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references.

Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, TBWA\London's new ECD dialled in to review some recent ads: Marmite "Baby scan" by Adam & Eve/DDB, BBC "Eurovision 2023" by BBC Creative, Butterkist "Microwave" by St Luke's, Pets at Home "We're all for pets" by Nomad and The & Partnership.

Campaign's Charlotte Rawlings also joined to discuss Rattling Stick's new production arm for challenging budgets, and what this means for the production sector. Also up for discussion is Spike Lee's honorary creative maker of the year award at Cannes Lions.

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