The Campaign Podcast - podcast cover

The Campaign Podcast

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts

Hosted on Acast. See acast.com/privacy for more information.

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

22: Rival Saatchi agencies' secret talks and tackling discrimination in ads casting

This week sees Campaign launch its September issue. Omar is joined by Gideon Spanier and Jeremy Lee to explore some of the stories in the new issue, including a scoop on secret talks to merge Saatchi & Saatchi and M&C Saatchi. Then Brittaney Kiefer discusses discrimination in casting in the advertising industry, with guests Alex Bennett Grant from We Are Pi and Jody Furlong from The Eye Casting. They discuss how the Black Lives Matter movement provided the impetus to act on this discrimi...

Sep 17, 202056 minSeason 3Ep. 22

21: Ageism row in adland and marketers open up about Covid struggles

Omar and Jeremy both have new jobs at Campaign and discuss what this means, before delving deeper into some of the the biggest stories in advertising and marketing this week. There is also a taster of what's going on at Campaign360, this week's virtual conference, where brands including Just Eat, Patagonia and Bacardi discuss how they have had to adapt messaging and strategy during the Covid-19 pandemic. The Asda family are indeed a "real-life family" ! Running order: 3:30 - Mark Read’s comments...

Sep 10, 202045 minSeason 3Ep. 21

20: Rethinking the events industry for the coronavirus age

Fayola Douglas, experiences editor at Campaign, is joined by Peter Heath, Managing Director of PLASA, and Helen Hanson, Founder of HEL's, an immersive events and brand experiences agency. They discuss the events industry and what needs to be done to save it, including the recent #lightitinred campaign that saw buildings illuminated across the country. The coronavirus pandemic essentially brought the live events sector to a standstill. While furlough schemes and government funding is helping, som...

Aug 27, 202036 minSeason 3Ep. 20

19: The future of account management

Simon Gwynn is joined by Caroline Foster Kenny, global chief client officer at Wunderman Thompson, Ed Palmer, managing director at St Luke’s, and co-chair of the IPA Client Relationship Group, and Ben Caulfield, head of mothering at Mother, to talk about the new IPA report on The Future of Account Management. This podcast aims to find out whether there really is a crisis for the discipline and if so, what agencies should be doing to rectify the situation. Running order: 1:00 - Hellos to guests 6...

Aug 13, 202041 minSeason 3Ep. 19

18: Bodyform, Viagra and breaking taboos about sex and bodies

This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction. Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week. Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb stories”, as well as a long line of award-winning ads for the brand before that. Laurent Simon is chief...

Aug 06, 202032 minSeason 3Ep. 18

17: Adland bullying; confronting the 'last taboo'

Sue Higgs recently wrote a powerful piece discussing her experiences of bullying at a previous agency that affected her mental health. She joins the Gunnercooke employment lawyer Shilpen Savani to discuss what the ad industry needs to do to confront this ‘last taboo’. Also on the podcast, Campaign news editor Gurjit Degin talks about the week’s big issues, including the government's new health strategy. We also pay tribute to Campaign’s former global editor-in-chief Claire Beale. Running order: ...

Jul 30, 202045 minSeason 3Ep. 17

16: Google and Facebook dominance leads to costlier and less effective ads

Running order: 1:50 - unpacking the CMA report with Nick and Joanna 9:48 - implications for the online display market 12:09 - should advertisers care? 17:35 - the break-up of Google and Facebook? 27:20 - how media agencies think 38:30 - closing thoughts Get in touch with us: Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com , ben.londesbrough@haymarket.com Follow us on Twitter: @CampaignMag Follow us on Instagram: Campaign Magazine Join our LinkedIn group Re...

Jul 20, 202043 minSeason 3Ep. 16

15: Facebook's boycott, virtual Cannes, and David Jones's warnings for adland and Zuckerberg

Running order: 2.30: Advertisers boycott Facebook over racist content policies - will things be different this time? 6.00: Cinemas are reopening but how will the sector adapt?10.30: Cannes Lions goes virtual15.00: David Jones interview47.00: Ads review - featuring Moneysupermarket.com , Lawn Tennis Association and Dacia Links to stories we talked about: How much power do brands have to change Facebook's behaviour with boycotts? Kathryn Jacob: We will value cinema experience even more after lockd...

Jun 25, 202056 minSeason 3Ep. 15

14: What 'action' should look like for tackling racism in our industry

+ Read the open letter: "Advertising leaders commit to actions not words" + Read Shanice Mears' response: "A response to adland: thank you, but no thank you" + "BAME representation drops at UK agencies, IPA Census reveals" (April 2020) Get in touch with us: Email Omar with questions or ideas for future episodes: omar.oakes@haymarket.com Follow us on Twitter: @CampaignMag Follow us on Instagram: Campaign Magazine Join our LinkedIn group Read advertising industry news, features, and see the latest...

Jun 11, 202051 minSeason 3Ep. 14

13: NCA's Halifax coup, causes for optimism, and GroupM's Brian Wieser on global marketing trends

Running order: 1.15: How New Commercial Arts pinched Halifax from founders’ former agency Adam&Eve/DDB5.10: Regarding Howard and other Halifax classic ads8.05: Why Walkers has split with AMV BBDO after 22 years11.00: What’s happening at BBH amid Jon Peppiatt’s departure 13.20: Industry numbers show green shoots of optimism15.33: Brian Wieser interview: global media and marketing trends since the pandemic and what we expect to happen next42.26: Ad review, featuring Nike , CALM , and Argos + J...

Jun 04, 202054 minSeason 3Ep. 13

12: How pitching for ad accounts may never be the same again

Running order: 2.07: How are advertising companies planning to ask staff to return to offices?6.00: What’s in store for agency startup New Commercial Arts (watch Claire Beale's interview here )12.45: Agencies standing up to ‘bullying’ clients 15.40: Victoria Fox and Duncan Wood discuss how brands are running online pitch meetings38.09: Ads - featuring BBC, HSBC, KFC and TikTok (watch these ads here ) Get in touch with us Email Omar with questions or ideas for making the podcast better: omar.oake...

May 29, 202047 minSeason 3Ep. 12

11: Covid-19 mixed messages, agencies' post-pandemic futures, and the programmatic puzzle

Running order: 1.30: Is the government's new 'Stay Alert' messaging effective? 6.10: How agencies are planning to return to whatever 'normal' is 10.50: Why did Omnicom merge Rapp and Proximity ? 14.20: ISBA and PwC discuss their remarkable programmatic report 34.05: Ads - featuring British Gas , Just Eat and Durex Get in touch with us Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com Follow us on Twitter: @CampaignMag Follow us on Instagram: Campaign Maga...

May 14, 202045 minSeason 3Ep. 11

10: Inside the Campaign Experience Awards

Running order: 1.09: How to run an awards competition during lockdown times3.00 The game changers: Samsung’s world-first vertical gig; Wimbledon tennis' "1980 rematch"; and Airbnb’s night at the Louvre.5.18 Agency of the year: why did XYZ win?11.30 What the winners tell us about the future of brand experiences 19.30 Stand-out activations from the last year This episode was recorded and edited by James Everett at No.8 and executive-produced by Omar Oakes, Campaign's global tech editor. Follow us ...

May 01, 202025 minSeason 3Ep. 10

9: School Reports 2020

This episode was recorded and edited by James Everett at No.8 . Running order: 5.15: Publicis Groupe and Omnicom announce UK job reductions and pay cuts - will WPP follow?9.45: How we write the School Reports and why they matter15.08: Which creative and media agencies stood out?24.10: How we’re comparing agencies when marketing disciplines are blurring Get in touch with us Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com Follow us on Twitter: @CampaignMa...

Apr 17, 202028 minSeason 3Ep. 9

8: Pandemic crisis latest and how the radio sector is adapting

This episode was recorded by No.8 and edited by Martha Llewellyn at Campaign . Running order: 1.45: The government’s comms response 5.55: How the radio sector is coping and adapting during the crisis 14.45: Interview with Advertising Association chief executive Stephen Woodford 28.38: What smaller businesses need right now and what banks should do 34.30: Will Cannes Lions actually happen this year? 42.30: "Name that brand" quiz Get in touch with us Email Omar with questions or ideas for making t...

Apr 02, 202046 minSeason 3Ep. 8

7: What now for live-events marketing?

The Campaign team reflects on major coronavirus stories affecting the advertising industry. We also take a closer look at how the crisis is impacting experiential marketing. Omar Oakes is joined by Campaign 's Yasmin Arrigo, Fayola Douglas and Jeremy Lee. This episode was recorded by Ben Londesbrough and edited by Martha Llewellyn. Running order: 4.00: Reaction to UK in lockdown, ad industry business still on the move, and the impact of the crisis on social media (04.00)15.00: What now for exper...

Mar 25, 202035 minSeason 3Ep. 7

6: The 'working from home' special

Running order: Part 1: How Campaign is adjusting to the WFH revolution (01.10)Part 1a: How the coronavirus pandemic compares to the financial crisis (08.30) Part 1b: How Lucky Generals and Atomic are going above and beyond in difficult times (12.00) Part 2: Rania Robinson on how production companies are adapting to the crisis (16.20)Part 3: Marc Nohr on flexible working, deep thinking and why multitasking is a myth (27.08)Part 4: Inspirations in media with more home time and beware the algorithm...

Mar 19, 202045 minSeason 3Ep. 6

5: Agency of the Year special

This week's episode was recorded at Campaign HQ and edited by Martha Llewellyn at Campaign . Hosted on Acast. See acast.com/privacy for more information.

Mar 12, 202031 minSeason 3Ep. 5

4: Are brands getting it wrong over International Women's Day?

Part 1: Weapons of IWD (3:39)Part 2: Why Omniwomen are choosing celebrating female stereotypes (13.14)Part 3: How Mr President has moved to fully flexible working (23.16)Part 4: TikTok's UK popularity soars; should magazines have mental health warnings? (32.50)Part 5: Ad chat, featuring Marmite, Three and BT (38.03) This week's episode was recorded at No.8 in London's Soho and edited by Ben Londesbrough at Campaign . Go to https://www.campaignlive.co.uk for the latest ad industry stories. All th...

Mar 05, 202046 minSeason 3Ep. 4

3: Burger King bets on mind over mouldy matter

Running order: 4.00 Was Burger King right to show how its burgers turn mouldy in its ads?14.10 Why ad agencies are struggling with flexible working.25.55 Marketing highlights this week: KFC, Coca-Cola. This week's episode was recorded at No.8 in London's Soho and edited by Martha Llewellyn at Campaign. All the ads we've mentioned can be found at https://www.campaignlive.co.uk/the-work . Hosted on Acast. See acast.com/privacy for more information....

Feb 27, 202041 minSeason 3Ep. 3

2: Sex, lies and Dave

Artists like Dave and Stormzy stood out at this year's Brit Awards. But how culturally relevant is the annual music bash in today's digital climate? This week we also focus on two important ads which launched in the last week: Durex is having a serious conversation about sex positivity and what effect freely available online pornography is having on society. And what does it say about political advertising when parties like the Greens decide to campaign on honesty above policies and personalitie...

Feb 20, 202046 minSeason 3Ep. 2

1: Why is adland still too slow in closing the BAME leadership gap?

Agency CEOs, Larissa Vince (Now) and Zaid Al-Zaidy (The Beyond Collective) share their personal stories about discrimination and what needs to happen to get more BAME talent rising to the top. Plus, how about some more age diversity in adland? Three agency veterans have launched a new startup - is this a sign of things to come? We also discuss the magic (or not!) of Valentine's Day marketing and the panel discuss the ads that caught their eye this week. This week's episode is hosted by Campaign ...

Feb 13, 202047 minSeason 3Ep. 1

13: Christmas Special 2019

Rick Brim, David Kolbusz and Chaka Sobhani join Claire Beale to talk Christmas ads, Agency of the Decade and… jingles. Hosted on Acast. See acast.com/privacy for more information.

Dec 05, 201936 minSeason 2Ep. 13

12: Campaign Newscast: Mark Read takes charge at WPP

Our newscast comes from the Groucho Club in Soho, where Campaign was staging a photo shoot with the great and the good of UK advertising ahead of the magazine's 50th birthday. Brian Wieser, the senior analyst at Pivotal Research Group and Wall Street's go-to expert on the ad industry, joined global-editor-in-chief Claire Beale and global head of media Gideon Spanier to discuss Read's plans and WPP's financial outlook. Hosted on Acast. See acast.com/privacy for more information....

Sep 06, 201830 minSeason 2Ep. 12

11: Y&R London’s Jon Burley and Paul Lawson discuss their relationship and how to breathe life back into a tired agency brand

Y&R London’s chief executive Paul Lawson has reunited his old management team from Leo Burnett: chief creative officer Jon Burley and managing director Katie Lee. Lawson and Burley tell Campaign’s Claire Beale and Jeremy Lee how they hope to revive the agency and how their particular personal chemistry (the pair are famous for their playful rudeness to each other) works. Hosted on Acast. See acast.com/privacy for more information.

Aug 13, 201833 minSeason 2Ep. 11

10: Campaign newscast: football drama, the latest Brexit crisis and questions about Sorrell's MediaMonks deal

It's been a major week for news as two football teams, the English World Cup squad and a group of Thai boys trapped underground, and two Cabinet ministers who quit over Brexit fuelled a surge in online traffic. Sir Martin Sorrell's S4 Capital has also been making headlines with its first acquisition, MediaMonks. Hamish Nicklin, chief revenue officer of Guardian News & Media, and Neil Bennett, chief executive of Maitland, joined Campaign's Jeremy Lee and Gideon Spanier to make sense of it all...

Jul 12, 201822 minSeason 2Ep. 10

6: #6: Diversity

The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers. #6: Campaign's head of features Nicola Kemp discusses diversity in the industry with Creative Equals’ Ali Hanan, Google UK’s Nishma Robb and M&C Saatchi’s Sereena Abbass Hosted on Acast. See acast.com/privacy for more information.

Jul 06, 201826 minSeason 2Ep. 6

9: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

As we detox from Cannes, McCann Erickson’s Lawrence Thompsonand Ross Neil join Campaign’s Claire Beale and Gideon Spanier to debate the new-look Festival, what the awards say about the current state of creativity, how Michael Heseltine kicked off Campaign’s 50th anniversary celebrations and whether we learnt any more about Martin Sorrell and his plans. Hosted on Acast. See acast.com/privacy for more information.

Jun 28, 201842 minSeason 2Ep. 9

8: Campaign Newscast: WPP faces shareholders for first AGM of post-Sorrell era

The atmosphere was tense as WPP hosted its first annual shareholder meeting since Sir Martin Sorrell’s shock exit and Campaign’s reporting team was there. WPP’s board faced lots of questions about the circumstances of Sorrell’s departure, the exact nature of the allegations of personal misconduct against him, his planned £20m pay-off and the future of the company. Campaign’s global-editor-in-chief Claire Beale and her colleagues Gideon Spanier and Simon Gwynn discuss how WPP’s executive chairman...

Jun 14, 201824 minSeason 2Ep. 8
For the best experience, listen in Metacast app for iOS or Android