20: Rethinking the events industry for the coronavirus age
Aug 27, 2020•36 min•Season 3Ep. 20
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Episode description
Fayola Douglas, experiences editor at Campaign, is joined by Peter Heath, Managing Director of PLASA, and Helen Hanson, Founder of HEL's, an immersive events and brand experiences agency.
They discuss the events industry and what needs to be done to save it, including the recent #lightitinred campaign that saw buildings illuminated across the country.
The coronavirus pandemic essentially brought the live events sector to a standstill. While furlough schemes and government funding is helping, some say freelancers, self-employed people and suppliers, are not receiving the support needed. With the return to events now looking like a long slow journey, this podcast explores what the sector needs to thrive in the future.
Running order:
0:00 - Intro and news with Simon Gwynn
1:00 - John Lewis dropping it's tagline
5:30 - Return to the office
9:30 - Simon’s experience of a socially distanced gig
14:00 - Introductions to Peter Heath and Helen Hanson
16:35 - The current state of the events industry
17:35 - The #lightitinred campaign
19:30 - How the pandemic has affected Helen’s business and other businesses
25:15 - Discussion on the furlough scheme and £1.75 billion Government help for buildings
28:40 - How will events work with social distancing?
31:52 - Are there things to look forward to?
Get in touch with us:
Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
Follow us on Twitter: @CampaignMag
Follow us on Instagram: Campaign Magazine
Join our LinkedIn group
Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
They discuss the events industry and what needs to be done to save it, including the recent #lightitinred campaign that saw buildings illuminated across the country.
The coronavirus pandemic essentially brought the live events sector to a standstill. While furlough schemes and government funding is helping, some say freelancers, self-employed people and suppliers, are not receiving the support needed. With the return to events now looking like a long slow journey, this podcast explores what the sector needs to thrive in the future.
Running order:
0:00 - Intro and news with Simon Gwynn
1:00 - John Lewis dropping it's tagline
5:30 - Return to the office
9:30 - Simon’s experience of a socially distanced gig
14:00 - Introductions to Peter Heath and Helen Hanson
16:35 - The current state of the events industry
17:35 - The #lightitinred campaign
19:30 - How the pandemic has affected Helen’s business and other businesses
25:15 - Discussion on the furlough scheme and £1.75 billion Government help for buildings
28:40 - How will events work with social distancing?
31:52 - Are there things to look forward to?
Get in touch with us:
Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.com
Follow us on Twitter: @CampaignMag
Follow us on Instagram: Campaign Magazine
Join our LinkedIn group
Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
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