Wanna know what made me ugly cry on my office floor *AND* what made me feel immeasurable peace, joy and fulfillment in 2022? I’m spilling it ALL in this episode. To some of you, my unexpected lessons of 2022 may seem like things I should have already learned (and maybe these are lessons YOU have already learned), but I had some of my toughest and best moments this year – both personally and professionally – and I want to share them with you. You’ll find out why I FINALLY understand that owning a...
Dec 27, 2022•48 min•Season 1Ep. 67
Today, in what is easily one of my most vulnerable podcast episodes, I’m discussing mistakes I’ve made over the past several years as a business owner… including some I NEVER talk about (the embarrassment is SO REAL). I’m pulling back the curtain and spilling the tea on my most expensive mistake to date, launches that were a total flop, what happened when I shopped around for a “budget” coaching program, and so much more. Trust me: This episode gets JUICY! I’m also sharing the MANY valuable less...
Dec 20, 2022•1 hr 12 min•Season 1Ep. 66
I LOVE LOVE LOVE email marketing – but it’s not necessarily for every coach or business owner. If you want to find out if it’s something YOU should be doing… you’ve gotta listen to this episode! You’ll learn my favorite things about email marketing (and why and how I use it), who I think could benefit from building an email list, and who should probably focus their time and energy elsewhere. Plus, you’ll get my recommendations on the best email platforms to use, tips for starting or growing your...
Dec 13, 2022•35 min•Season 1Ep. 65
Instagram definitely isn’t what it used to be… but does that mean it’s dead? The short answer: No, Instagram is NOT dead. The long answer: You’ve gotta listen to this episode (you knew that was coming, right?!). You’ll find out why I think Instagram is actually an INCREDIBLE app with tons of potential for online coaches and service providers, how I’ve changed my social media expectations recently, the reasons likes and comments aren’t *really* all that important, and so much more. PS: If you nee...
Nov 29, 2022•37 min•Season 1Ep. 64
Anyone who’s a coach or service provider using social media to market their services has probably asked themselves something to the effect of: “Should I make [insert piece of content] free, or should I put it behind a paywall?” In other words, how much is TOO MUCH to give away for free online? And will sharing too much make people decide NOT to hire you because they think they don’t need your services anymore? Today, I’m sharing why general education and advice – which you’re likely sharing in y...
Nov 22, 2022•21 min•Season 1Ep. 63
The social media struggle is REAL for many online coaches – especially those who don’t necessarily *want* to use the apps for sales and marketing but know they *need* to in order to grow their businesses. But hear me out: What if creating content could be fun and fulfilling? What if posting, sharing and having conversations on social media was (GASP!) enjoyable instead of soul-sucking? If that sounds impossible or highly unlikely, this episode is for you. Today, I’m sharing how I approach conten...
Nov 01, 2022•36 min•Season 1Ep. 62
Fact: It’s not the smartest or most experienced coach who makes the most money online – it’s the coach who’s the best marketer. Another fact: *ANYONE* can learn to be an awesome marketer who draws dream clients because there are certain things that work very well – like creating clear, high-impact brand messaging – and many that don’t work at all… which is what I see about 90% of online coaches doing on social media, in their emails, on their sales pages, etc. Today’s episode is a perfect opport...
Oct 25, 2022•29 min•Season 1Ep. 61
Contrary to popular belief, selling does NOT have to be unpredictable and inconsistent – my business is proof of that. And because I don’t believe in gatekeeping, today I’m sharing EXACTLY how to get out of the “show up on social media and cross my fingers that I make a sale” cycle. If you’re an online coach or any type of online service provider, you’ll definitely want to listen to this episode. The fact is, we are in the sales business – so the sooner you figure out how to make consistent sale...
Oct 18, 2022•37 min•Season 1Ep. 60
This episode is for you if you’re an online business owner or coach who wants to create a TON of sales momentum in a short period of time – which is the purpose of a launch! You’ll learn why launches are incredibly effective when it comes to getting people who are on the fence to hop off and purchase your offer, and you’ll find out when you should – and should NOT – consider hosting a launch. I’m also sharing my tips for planning a successful, sold-out launch (hint: your work starts long BEFORE ...
Oct 11, 2022•21 min•Season 1Ep. 59
Online coaches, if you’re interested in creating a secondary offer in your business (whether that’s now or in the future), this episode is for you! You’ll learn why private 1:1 programs are the best place to start when you’re launching your coaching business, when you should *NOT* consider adding to your product suite, and good examples of secondary offers you can create to support your clients + grow your biz. I’m also sharing how I created Balance & Thrive, my group coaching program that b...
Oct 04, 2022•24 min•Season 1Ep. 58
I’m SO excited to welcome Dr. Shannon Bennett back to the podcast! In this episode, we’re diving into a topic that *many* of you have requested: How to handle anxiety as a business owner. Dr. Shannon and I discuss common issues that entrepreneurs encounter (overworking, undereating, over-caffeinating… just to name a few) that can result in or contribute to heightened feelings of anxiety, and we share our experiences with anxiety that have led us to make serious lifestyle changes. You’ll get our ...
Sep 27, 2022•1 hr 2 min•Season 1Ep. 57
In today’s episode, I’m discussing – and debunking – 7 of the most common fears that keep people from launching or growing an online coaching business, and I’m giving my best advice for overcoming those fears. These are not only fears that I’ve personally dealt with but also fears that I help my clients move past every day, so chances are this episode will include something YOU have felt or are feeling, too. If you’re looking for an excuse not to chase your dreams, this definitely is *not* the e...
Sep 20, 2022•51 min•Season 1Ep. 56
Today I’m sitting down with my brilliant friend Christina Scalera, an attorney who helps done-for-you service providers turn their services into passive-selling digital products sold via an online storefront. She’s also known for founding an award-winning, 7-figure online store called The Contract Shop® that sells legal templates, workbooks and courses for creative entrepreneurs, online course creators, consultants and coaches. Our conversation is primarily focused on Christina’s journey to succ...
Sep 13, 2022•1 hr 32 min•Season 1Ep. 55
Setting boundaries as a business owner isn’t just a good idea – it’s ESSENTIAL. Unfortunately, that’s a lesson I had to learn the hard way. Not only did failing to set boundaries early in my coaching business steal my energy and reduce my ability to fully show up for my clients, but it also kept me from enjoying my personal life and resulted in serious burnout. 10/10 would *NOT* recommend. However, I learned a lot from my mistakes – and so can you. Today, I’m sharing the 6 boundaries that I reco...
Sep 06, 2022•42 min•Season 1Ep. 54
I know from personal experience that discouragement is one of the biggest challenges business owners face. It’s also very dangerous because, if we aren’t careful, our discouragement can fester, grow and, ultimately, harm or even RUIN our businesses. That’s because we often stop taking action when we feel discouraged. Not only will prolonged inaction kill our progress, but it also makes us feel more and more hopeless – and once hope is gone, it’s just too easy to quit altogether. It’s a slippery ...
Aug 30, 2022•33 min•Season 1Ep. 53
There’s a big difference between business owners and influencers, and as a result, the two MUST present themselves online in very different ways. However, many online fitness coaches get stuck in the influencer trap (trying to grow a massive social media audience, creating content that they think will appeal to the masses, etc.)... And then they wonder why their programs aren’t selling. Today, I’m sharing exactly what you need to know if you’re a coach who wants to use social media to grow or sc...
Aug 23, 2022•22 min•Season 1Ep. 52
After a brief hiatus, The Best Coach Ever Podcast is BACK – and it’s better than ever! I’m kicking off my return by sharing my honest, candid thoughts about the things I *wish* I knew when I launched my online fitness coaching business in June of 2015. What I’m discussing today isn’t unique to me. I see other coaches (especially newbies) making the same mistakes I did, and that’s why I wanted to record this episode. Whether you’re just starting out, aspire to be an online coach or have been coac...
Aug 16, 2022•51 min•Season 1Ep. 51
In honor of my 50th podcast episode (!!!), I'm covering something super important: Money mindset. It’s a topic that, in my experience, women tend to struggle with – they often feel guilty for wanting to make lots of money or think they’re not “good enough” to charge fair, reasonable rates for their services. Money can also bring up issues of worthiness and make us question the beliefs our parents handed down, which isn’t always the most pleasant or comfortable thing… and that means many people a...
Jul 05, 2022•45 min•Season 1Ep. 50
Whether you’re starting from scratch or working to ascend to the next level in your business, embarking on something new can elicit feelings of fear and anxiety that seem IMPOSSIBLE to overcome – I know from experience. But you CAN feel the fear and do it anyway (again, I know from experience!), and that’s what I’m discussing in today’s episode. You’ll find out why you don’t need to worry so much about other people’s opinions, what’s actually *much* scarier than investing in yourself and your bu...
Jun 28, 2022•44 min•Season 1Ep. 49
If you’ve ever wondered *exactly* how much money I’ve invested in working with business coaches over the years, you’ll DEFINITELY want to listen to this episode! I’ve already discussed many of the biz investments I make each month – paying my team members and other people who support my business, different platforms I use, etc. – but I’ve NEVER publicly discussed my business coaching investments in such a candid way… until now. Today I’m sharing why I began working with my first business coach, ...
Jun 21, 2022•49 min•Season 1Ep. 48
I’ve recently been asked if it’s STILL possible to become a successful online coach – or is it too late? Is the market too saturated at this point? The short answer: It’s absolutely NOT too late, and it’s *very* possible to make a lot of money online… yep, even now, and even if you’re brand new to online coaching. The long answer: You’ve gotta listen to the episode to find out! I’m diving into many of the reasons you CAN still launch, grow and scale a highly profitable, majorly impactful online ...
Jun 14, 2022•33 min•Season 1Ep. 47
No matter where you are in your business journey, chances are you’ve felt like nothing is working for you at some point – maybe you’re there right now, or maybe you’re feeling as if things that worked for you before are no longer panning out. I’ve been there, too, and I know how hard it is. If you’ve ever felt like you’re doing everything you can to succeed and things just aren’t going your way, this episode is for you. I’m sharing questions to ask yourself to identify what’s *actually* going wr...
May 31, 2022•31 min•Season 1Ep. 46
Are you working hard to create awesome social media content… but it’s STILL not landing with your audience? Are you tired of blaming the algorithm for your lack of engagement? If you said “YES” to either of those questions, this episode is definitely for you – if you can handle a little tough love, that is. I’m sharing the truth about comments, likes and saves (spoiler alert: they’re nice, but they’re not what REALLY matters) and discussing changes you can make to increase your visibility and re...
May 24, 2022•36 min•Season 1Ep. 45
Spoiler alert: This episode is ALL about the importance of creating and upholding boundaries – because *that* is the secret to keeping burnout at bay. I’m discussing physical and emotional boundaries and sharing the successes I’ve seen both personally and professionally since prioritizing and maintaining my own boundaries. You’ll hear real-life examples of how I run my business and serve my clients while protecting my peace (and get a peek at what my life was like pre-boundaries), and you’ll lea...
May 17, 2022•54 min•Season 1Ep. 44
You probably already know what cold calling is – the process of calling someone (unsolicited) and trying to make a quick sale without forming a connection – and that’s essentially what cold direct messaging is, too. If the idea of this kind of sales approach makes you cringe, you’re in the right place because… I do NOT like or support cold DMing, and in this episode, I’m going into detail about why that is. You’ll also learn more about my relationship-based approach to sales, why it feels good t...
May 10, 2022•33 min•Season 1Ep. 43
First things first: If you’re struggling to convert leads to clients, it’s probably NOT because your prices are too high (even if that’s an objection you’ve heard frequently). Instead, it’s likely because you haven’t nailed the 3 things I’m discussing in this episode. Tune in to hear why lowering your rates isn’t necessarily the answer to getting more people to work with you, and find out what I recommend doing to help reduce sticker shock on sales calls – including things you can do with your s...
May 03, 2022•31 min•Season 1Ep. 42
When I made the major mindset shift I’m discussing in this episode, my entire business (and life) changed – for the better. If you’re like most people, you know what you *should* do to get the results you want… you have the strategy, you have access to the tools and resources you need, you’re consuming all the right content and following all the right people… but something VERY important is holding you back: Your mindset. Maybe you’re convinced your business won’t work out for you and you’re con...
Apr 26, 2022•26 min•Season 1Ep. 41
When I’m working with clients who want to hit the 6-figure mark as online health and fitness coaches, there are 5 important things I help them do… and I’m sharing each of them with YOU today. You’ll learn how upgrading your branding and messaging can help you attract the clients of your dreams who are excited to pay for your services, as well as why you need a strategic product suite and a solid sales process in place. I also touch on the importance of organizing and streamlining the backend of ...
Apr 18, 2022•35 min•Season 1Ep. 40
Ever wonder how I keep my 7-figure online coaching business up and running while supporting dozens of clients, hosting live masterclasses, recording podcast episodes, and generating and nurturing leads… even though I only work about 20-25 hours a week? The truth is simple: I don’t do it alone. I’m fortunate to have an incredible team of women who work alongside me and carry out TONS of essential tasks in my business each week, from planning and scheduling to designing graphics and writing copy (...
Apr 18, 2022•37 min•Season 1Ep. 39
As I launch this episode, my podcast is OFFICIALLY rebranded as The Best Coach Ever Podcast! Tune in to find out what this shift means (all good things, I promise!), and hear 7 of my major takeaways from nearly 7 years as an online business owner. I’m sharing why I believe your mindset is SO important when it comes to your success in both business and life, and I’m discussing the things I lean into during difficult times in business that may help you, too! You’ll also get a peek into what I tell...
Apr 18, 2022•1 hr•Season 1Ep. 38
