When To Create A Second Offer In Your Biz

Online coaches, if you’re interested in creating a secondary offer in your business (whether that’s now or in the future), this episode is for you!

You’ll learn why private 1:1 programs are the best place to start when you’re launching your coaching business, when you should *NOT* consider adding to your product suite, and good examples of secondary offers you can create to support your clients + grow your biz.

I’m also sharing how I created Balance & Thrive, my group coaching program that became my signature offer when I was an online fitness coach. You’ll find out why this program was so successful, how it changed my life + business for the better, and more!

In this episode, I cover:

What I mean when I say “product suite” (and what I offer in my product suite) [3:20]

Why I recommend coaches start their businesses with a private 1:1 program [4:25]

When it’s the right time to create a secondary offer in your coaching business [10:40]

Balance & Thrive: The secondary offer I created as an online fitness coach [13:00]

Group coaching programs and 30-day or 6-week challenges as secondary offers [14:30]

Why you should NOT create a secondary offer if your primary offer isn’t selling [16:20]

The many reasons 1:1 private programs are so beneficial for you as a coach [18:20]

How Balance & Thrive became my signature offer – and why this was a VERY positive  thing for me [20:00]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214