The Best Coach Ever Podcast - podcast cover

The Best Coach Ever Podcast

Lynette Marie Hoylelynettemariefitness.com
I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!
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Episodes

Instagram, TikTok, YouTube, Podcasts: What Platform Actually Grows Your Coaching Biz in 2025?

Ep.157 - Instagram, TikTok, YouTube, Podcasts: What Platform Actually Grows Your Coaching Biz in 2025? In Episode 157 of the Best Coach Ever podcast, we're breaking down the social media landscape like it's our job—because, well, it kind of is. Let’s be honest: trying to be everywhere at once is a one-way ticket to burnout and bland content. So instead of spreading yourself too thin across every platform, this episode helps you get laser focused on the right ones for your business. We break down...

Jun 24, 202546 minSeason 1Ep. 157

How To Keep Showing Up in Biz When Life Feels Hard

In Episode 156 of the Best Coach Ever podcast, we’re keeping it realer than real about showing up in your business when life is straight-up lifing. Whether you're grieving, burnt out, spiraling, or just surviving a season that’s got you clinging to your last nerve, this episode is your lifeline. Because guess what? You don’t have to pretend everything’s fine—or run yourself into the ground—to keep things moving. We’re talking about what it actually looks like to run a high-touch, visibility-heav...

Jun 03, 202530 minSeason 1Ep. 156

How I Organize My Week, Manage My Time, and Actually Get Stuff Done in My Business

In Episode 155 of the Best Coach Ever podcast, we’re getting into the not-so-sexy—but absolutely essential—topic of time management. If you’ve ever looked at your to-do list and thought, “LOL, yeah right,” this one’s for you. After an accidental month-long podcast break (yes, even time management queens fall off sometimes), we’re back with the behind-the-scenes of how to keep your business running like a well-oiled machine—even when life is chaos. We’re walking through the exact system that keep...

May 27, 202542 minSeason 1Ep. 155

Feeling Like a Fraud? Let’s Talk About Imposter Syndrome as a New Coach

In this episode of the Best Coach Ever podcast, we’re diving deep into one of the most common (and paralyzing) struggles coaches face: imposter syndrome. Whether you’re just getting started in your coaching business or scaling to your next level, that nagging feeling of “Who am I to do this?” can sneak in and hold you back big time. And in this episode, we’re calling it out—and showing you how to move through it. We’re unpacking why imposter syndrome shows up (especially when you’re new or level...

Apr 29, 202532 minSeason 1Ep. 154

Fixing Your Relationship With Instagram: Boundaries, Burnout + Comparison

In this episode of the Best Coach Ever podcast, we’re getting real about a love-hate relationship we all have—social media. Whether you’re obsessing over it, avoiding it like an ex, or just straight-up confused by it, one thing’s for sure: it’s a non-negotiable for running an online business. We’re tackling the mess that is showing up online—from content burnout to feeling like we’re talking to a brick wall. And because we’re not here for wasted effort, we’re spilling the mindset shifts, strateg...

Apr 08, 202538 minSeason 1Ep. 153

Why Your 1:1 Coaching Program Isn't Selling

In Episode 152 of the Best Coach Ever podcast, we’re diving deep into the dreaded sales slump—because let’s be real, every coach hits one at some point. Whether your DMs are quieter than a library at midnight or your last sales call ended in a “let me think about it” (and they never thought about it again), this episode is here to pull you out of the rut. We’re breaking down the real reasons your sales have slowed and—spoiler alert—it’s not just “the algorithm” or “people aren’t buying right now...

Apr 01, 202532 minSeason 1Ep. 152

Are Online Courses Dead? What's Selling (+ What's NOT) in 2025

In Episode 151 of the Best Coach Ever podcast, we’re tackling the million-dollar question that’s been making the rounds in the online coaching world: Are online courses officially six feet under? A DM from a former client lit the fire for this conversation, asking if courses just aren’t flying off the (virtual) shelves like they used to—and let’s just say, we’ve got thoughts. We’re diving all the way in on why selling courses is harder than ever, how the avalanche of free content and AI-generate...

Mar 25, 202527 minSeason 1Ep. 151

Struggling With Low IG Story Views? Here’s How to Fix It

In Episode 150 of the Best Coach Ever podcast, we’re coming for that Instagram Story drought and giving you the exact playbook to bring your views back to life . If your numbers have tanked and your stories feel like they’re disappearing into the void, you’re not alone. Instagram’s algorithm is playing hard to get, the competition is fierce, and let’s be real—what used to work just isn’t cutting it anymore. But don’t panic—we’ve cracked the code to get your views back without resorting to desper...

Mar 18, 202545 minSeason 1Ep. 150

Pt 2: Mistakes Coaches Are Making When Trying to Scale to $10k+ Months

In Episode 149 of the Best Coach Ever podcast, we’re calling out the biggest mistakes keeping coaches stuck in the scaling struggle. If you’ve been hustling hard but your revenue refuses to budge, consider this your official wake-up call. Scaling isn’t about piling more on your plate—it’s about making smarter moves at the right time. And let’s be real, way too many coaches are unknowingly sabotaging their own growth. We’re breaking down the five mistakes that are secretly holding your business b...

Mar 11, 202544 minSeason 1Ep. 149

Pt 1: Mistakes Coaches Are Making When Trying to Scale to $10k+ Months

In Episode 148 of the Best Coach Ever podcast, we’re getting real about the mistakes that keep coaches stuck when they’re trying to scale to $10K, $20K, or even $50K+ months. Scaling isn’t just about working harder or slapping together new offers—it’s about making the right strategic moves at the right time. And let’s be honest, a lot of coaches are making moves that are actually holding them back. We break down four major mistakes that keep businesses stuck: expanding a product suite too soon, ...

Mar 04, 202531 minSeason 1Ep. 148

Why Posting About Your Coaching Isn't Working Anymore (Do This Instead!)

In Episode 147 of the Best Coach Ever podcast, we’re keeping it real about why simply posting about your coaching on Instagram isn’t cutting it anymore. The game has changed, and if you’ve been wondering why your DMs aren’t blowing up with client applications, you’re not alone. With more coaches in the industry, savvier buyers, and an algorithm that’s stingier than ever, just showing up on your feed isn’t enough to consistently book clients. This episode breaks down the three key things you must...

Feb 18, 202530 minSeason 1Ep. 147

Nice Girls Sell Better? Selling WITHOUT Being Sales-y with Sales Expert Julia Kristin

In Episode 146 of the Best Coach Ever podcast, we're flipping the script on traditional sales tactics and diving headfirst into a feminine, empathetic approach that’s tailor-made for today’s savvy female entrepreneurs. Alongside Julia, a sales coach who’s truly mastered her craft, we’re tearing down the old-school sales playbook that often feels more manipulative than motivational. Together, we explore how a relational, human-centered approach can seriously amp up your results and turn the sales...

Feb 11, 20251 hr 19 minSeason 1Ep. 146

The Biggest Reasons Coaches Fail to Break Past $2k Months

In Episode 145 of the Best Coach Ever podcast, we don’t just tackle a common challenge—we demolish it! We're diving into the elusive mystery that plagues many an online coach: breaking through the $2,000 per month income ceiling. This episode isn't just a chat; it's an arsenal of battle-tested tactics aimed directly at those gnarly barriers that keep your bank account looking lean. From the sneaky pitfalls of underpricing to the havoc wreaked by inconsistent engagement, we dissect what's really ...

Jan 28, 202558 minSeason 1Ep. 145

The Secret to A Successful Business That MOST People Won't Do

In Episode 144 of the Best Coach Ever podcast, we’re slicing through the noise to bring you the straight scoop on what really rockets you to success as an online coach. Forget flashing those fancy credentials, sporting a six-pack, or dropping dazzling content—consistency is where it's at. We plunge into why sticking to your guns daily is far more crucial than perfection. This no-holds-barred chat strips away the fluffy myths of the online coaching world. We're flipping the script from chasing th...

Jan 21, 202526 minSeason 1Ep. 144

Is Educational Content on Instagram Dead?

In Episode 143 of the Best Coach Ever podcast, we're spicing things up with a deep dive into the shake-up of educational content on social media. As we strut into 2025, let's face it—the old school teaching methods are just not cutting it anymore in grabbing that ever-elusive audience attention. This episode is all about revolutionizing educational content to keep it sizzling hot and sticky, blending storytelling, relatability, and a dash of showbiz. We're unpacking the shift from yawn-worthy, s...

Jan 07, 202528 minSeason 1Ep. 143

My Public Journal Entry on Why 2024 Kinda Sucked (+ How I'm Making 2025 Better)

In Episode 142 of the Best Coach Ever podcast, we’re spilling all the tea about the rollercoaster ride that was 2024. This episode doesn’t hold back—it’s all about the gritty, not-so-pretty side of running a successful online business, juggling health and fitness goals, and the mental gymnastics that come with it. Get ready for an unfiltered peek into the highs and even the oh-so-low lows of entrepreneurship, where success doesn’t shield you from the storm. We’re diving deep into the crucial rol...

Dec 31, 202449 minSeason 1Ep. 142

Tough Love for the Struggling Coach (You NEED This)

In Episode 141 of the Best Coach Ever podcast, we’re dishing out some tough love about what it really takes to succeed in business. If you’ve ever felt stuck, frustrated, or caught up in blaming external factors for your struggles, this episode is your wake-up call. The truth? Success isn’t about perfect conditions or handouts—it’s about taking radical responsibility for your results and showing up to do the hard work, even when it’s uncomfortable. Through personal stories and real-world example...

Dec 10, 202437 minSeason 1Ep. 141

The Power of Sales Planning: How to Create Predictable Income and Stress-Free Success

In Episode 140 of the Best Coach Ever podcast, we’re spilling the tea on a business strategy that’ll change the game: sales planning. Let’s be real—winging it in business isn’t cute. It’s stressful, chaotic, and a fast track to inconsistent income. This episode breaks down why having a crystal-clear plan for your offers, launches, and promotions isn’t just nice to have—it’s essential. Say goodbye to burnout and hello to predictability as we show you how to ditch reactive decisions for a proactiv...

Dec 03, 202418 minSeason 1Ep. 140

The Secret to Success: Why Skipping the Basics Will Keep You Stuck

In Episode 139 of the Best Coach Ever podcast, we’re debunking one of the biggest myths in online business: the idea that there’s some magical secret or shortcut to success. Spoiler alert—there isn’t. The truth? Success is built on mastering the basics and showing up consistently. Think of it like fitness: skipping the “hard but essential” work just leaves you stuck chasing shiny quick fixes that never deliver. Sorry, but there’s no cheat code here. We’re breaking down the non-negotiable pillars...

Nov 26, 202429 minSeason 1Ep. 139

The Secret to Growing Your Audience and Building Trust Online

In Episode 138 of the Best Coach Ever podcast, we explore how authenticity is key to building a loyal, engaged audience. In a world of polished social media personas, showing up as your true self—quirks and all—can drive real connections. We discuss why audiences are drawn to coaches who are open and relatable, not just “professional.” Sharing stories and examples, we show how letting your personality shine can make you more memorable and trusted. Whether it’s humor, strong opinions, or personal...

Nov 05, 202438 minSeason 1Ep. 138

Unpopular Realities About What it REALLY Takes to Scale to 6 Figures + Beyond

In Episode 137 of the Best Coach Ever podcast, we get real about the unglamorous truths of scaling an online coaching business to six figures and beyond. First off, if you think you’re going to hit massive revenue goals without investing time and money, think again. I know, you don’t want to hear it, but scaling means continuous investment in your business—whether that’s hiring a team, bringing on a business coach, or leveling up your strategy. Trust me, I’ve been there, thinking I could "bootst...

Oct 22, 202448 minSeason 1Ep. 137

When to Run Ads (and When Not To) in Your Online Coaching Business

In Episode 136 of the Best Coach Ever podcast, we dive into the hot topic of ads and how they fit into scaling an online coaching business. While I’m all about organic marketing, I recognize that ads can play a significant role—if used at the right time and in the right way. Ads aren’t a quick fix for poor sales or marketing. Instead, they’re designed to get more eyes on an offer that’s already working, not to magically solve deeper issues in your business. We break down when ads make sense, how...

Oct 15, 202440 minSeason 1Ep. 136

Overcoming Overwhelm + Burnout in Online Business

In Episode 135 of the "Best Coach Ever" podcast, we tackle the all-too-familiar struggle of burnout and overwhelm in the world of online coaching. First off, let’s be real—running a coaching business can be mentally and emotionally exhausting. Whether it’s creating content, juggling multiple roles, or making endless decisions, it’s easy to get overwhelmed. I’ve been there, and I know so many of you have too. Next, let’s talk about that “100 miles per hour” pace some of you are stuck in. Sure, wo...

Oct 08, 202448 minSeason 1Ep. 135

Should You Start Out Offering Free Coaching To Build Your Online Coaching Business?

In Episode 134 of the "Best Coach Ever" podcast, we tackle a question I get all the time: should you offer free coaching when you’re just starting out? Spoiler alert—it sounds like a good idea, but it’s usually a bad move. First off, let’s be real—people don’t value what they don’t pay for. You might think offering free coaching will build your confidence or get you testimonials, but chances are, your clients won’t take it seriously, and you’ll end up frustrated with little to show for it. Now, ...

Sep 24, 202417 minSeason 1Ep. 134

How To Double Your Client Roster In the Last 4 Months of 2024 (+ Build Momentum for Next Year!)

In Episode 133 of the "Best Coach Ever" podcast, we dive into why September is the perfect time to hit the reset button on your coaching business. First off, let’s talk about why I call September the “second New Year.” If you’ve noticed a slump in sales during the summer, you’re not alone, but now’s the time to snap out of it—buyer behavior shifts, routines are back, and people are ready to refocus on their goals. This is your chance to capitalize. Next, let’s get real about the importance of ni...

Sep 17, 202430 minSeason 1Ep. 133

Perfectionism, Procrastination + Paralysis: Overcoming What Holds You Back in Business

In Episode 132 of the "Best Coach Ever" podcast, we tackle the sneaky ways perfectionism is sabotaging your business. Let’s be real—perfectionism isn’t just about wanting everything to be flawless. It’s that voice in your head telling you that if it’s not perfect, it’s not worth doing at all. Sound familiar? First up, let's talk about how this shows up. You might not think you’re a perfectionist because you’re okay with 85% effort in most things. But if you’re constantly procrastinating, overthi...

Sep 10, 202437 minSeason 1Ep. 132

What Online Health + Fitness Coaches Are Getting Wrong on Instagram in 2024

In Episode 131 of the "Best Coach Ever" podcast, we dive into the all-too-common mistake that online health and fitness coaches are making on social media in 2024. First off, I can't stress enough how crucial it is to keep up with these shifts. What worked last year? Ancient history. If you're not constantly evolving, you're already behind. Next, let's talk about that "friend zone" vibe some of you are guilty of. Sure, being friendly is great, but if you’re not showing up as the leader and exper...

Sep 03, 202434 minSeason 1Ep. 131

Silencing the "I'm Failing" Feelings: A Mindset Shift for Coaches Feeling Stuck

In this episode of the Best Coach Ever Podcast, Lynette, just back from an FCBA Coaching Call, proves that grabbing inspiration on the fly beats waiting for a perfect setup. Raspy voice and all, she’s here to remind us that action trumps waiting for the stars to align. We discuss the latest Fitness Coaching Business Accelerator call, tackling hot topics like Instagram audits, industry updates, and the mindset hurdles fitness coaches face. The big takeaway? The “Pass or Fail” mentality, where suc...

Aug 27, 202420 minSeason 1Ep. 130

Clients Constantly Falling Off Track + Not Checking In? Here's What to Do...

In this episode of the *Best Coach Ever Podcast*, we tackle the all-too-familiar drama of clients flaking on their plans. You know the drill—clients ghosting your check-ins, skipping workouts, or just not showing up. But before you start doubting your coaching skills, let’s get real: client inconsistency is totally normal. Life happens, and even the most dedicated clients can get sidetracked. I don’t shy away from keeping it real, sharing my own struggles with sticking to a fitness routine. Yes,...

Aug 20, 202433 minSeason 1Ep. 129

Personal Branding: Your Secret to Finally Getting Noticed + Loved on Instagram

In Episode 128 of the "Best Coach Ever Podcast," we dive into the juicy benefits of embracing the summer slowdown for both personal well-being and business growth. Fresh from a six-week hiatus, I dish on how taking a break in July—a notoriously slow month for online sales and social media—was a game-changer. Coaches, it may be time to hit pause for a moment and recharge so you can crush it when fall starts. The episode's main event? The power of personal branding. We spill the tea on why persona...

Aug 13, 202437 minSeason 1Ep. 128
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