In this episode of "The Best Coach Ever Podcast," we tackle the hot debate: Should online coaches focus their social media efforts on TikTok or Instagram? We have a no-nonsense discussion of these two powerhouse platforms. Does TikTok have explosive follower growth? Absolutely! But don't be fooled—those followers don't always translate into quality leads. TikTok users are often younger, hungry for entertainment, and not exactly ready to splurge on high-ticket coaching services. Meanwhile, Instag...
Jul 02, 2024•33 min•Season 1Ep. 127
In this episode of the "Best Coach Ever" podcast, we dive into the mistakes health and fitness coaches often make online that hinder their growth. First off: the critical error of not niching down. Trying to appeal to everyone? That just turns your message into a muddled mess. Get specific with your offerings, language, and content. Next, we debunk the myth that lower-priced services attract more clients. For coaches with smaller audiences, high-ticket coaching is the real game-changer, not thos...
Jun 18, 2024•50 min•Season 1Ep. 126
If you’re looking for an easy-peasy 3-step process that will make you a millionaire overnight, you’ll be disappointed by this episode – sorry! However, if you want REALISTIC, DOABLE ways to make $5k-$10k a month as an online coach as quickly as possible? You’re in the right place. Here’s the reality: MOST good things in business will take longer than you want them to, including boosting your income… but there *ARE* simple, highly effective things you can do to expedite your results, and that’s e...
Jun 04, 2024•36 min•Season 1Ep. 125
In today’s episode, I’m sitting down with Lacey Sites, a business mentor and success coach for high-performing women entrepreneurs through her company, A Lit Up Life, and the co-CEO of Datable. We discuss the current state of the online coaching industry + how to succeed in business TODAY – and why what worked in 2020 will NOT work in 2024. You’ll also learn why Lacey says that “Instagram is always right” and how she’s learned to adapt as a business owner over the years. We also discuss the impo...
May 28, 2024•57 min•Season 1Ep. 124
We’re going there today, y’all! We are talking about getting scammed (or, at the very least, misled) by online business coaches and the red flags to look out for *BEFORE* signing on the dotted line. You’ll learn how I got swindled out of $1,500, why I call certain types of coaches “nightclub coaches” (and why their programs sell so well), and the danger of buying something unquantifiable – like vibes and energy – instead of actual strategy or tactics you can apply. To be totally transparent, I’v...
May 21, 2024•47 min•Season 1Ep. 123
In today’s episode, I’m chatting with Fiona Smith, a Restorative Wellness Practitioner and Nutritional Therapy Practitioner who helps women identify root-cause imbalances that can result in weight loss resistance, painful periods, acne, and hormonal and digestive issues. We discuss all things health + wellness, coaching + serving clients, social media, and following your intuition in all aspects of your life – even if it breaks the “rules” you think you need to follow. You’ll LOVE this episode i...
May 14, 2024•1 hr 12 min•Season 1Ep. 122
How do you handle a situation when a lead says your online coaching rate is too high or that they can’t afford to work with you? If you aren’t sure or you immediately say “OK!” and run away, stick around – in this episode, I’m explaining exactly how to handle price objections depending on the lead, their budget and their goals. You’ll learn how to determine if their objection is REALLY about the cost or something else, as well as practical options you can provide for someone who is truly unable ...
May 07, 2024•30 min•Season 1Ep. 121
We’re diving into sales psychology today, which [spoiler alert] is ESSENTIAL to understand if you’re an online coach – especially if you want to sell your coaching programs. I’m diving into the REAL reasons people are hiring online coaches + joining coaching programs in 2024 (and no, it’s not about “overcoming objections” or reciting the best sales script). Instead, you’ll learn the importance of getting into the headspace of your ideal client, positioning your offer as a NEED, speaking to someo...
Apr 30, 2024•36 min•Season 1Ep. 120
I’m cutting right to the chase: If you’re an online coach who applies what I’m teaching in this episode, you WILL make money. The lead generation tactics I’m sharing are typically reserved for the clients inside my coaching programs, but today? You’re getting it all for FREE. You’ll learn how to find leads in your CURRENT Instagram audience (yes, even if you have a small audience) and earn new clients. This episode is full of action steps you can take right away, so be prepared to get to work. Y...
Apr 23, 2024•26 min•Season 1Ep. 119
Today’s episode is all about how to work through a mental funk and make your way to the other side – even if it feels like you’ll be stuck forever. To be totally honest, this episode was inspired by my personal life… March was ROUGH for me mentally, and I’m just now starting to feel better. So, if you’re interested in the things I did to help me improve my mindset and start to feel more hopeful, positive and encouraged, you’re in the right place! Don’t worry, you won’t find any toxic positivity ...
Apr 16, 2024•37 min•Season 1Ep. 118
If you want to hit $10k months in your online coaching business CONSISTENTLY, you’re in the right place. This episode is all about creating + implementing the systems, processes and practices that make $10k months your new normal. You’ll learn why having a reliable lead generation strategy is essential, what to focus on BEFORE developing a secondary offer, how strategically launching your offers can unlock a new level of predictability in your business, and so much more. Sure, you *might* have a...
Apr 09, 2024•30 min•Season 1Ep. 117
Yep, we’re going there – this episode is all about how to sync your business to your menstrual cycle and why you might want to try it. You’ll learn why understanding the 4 different phases of your cycle + how they typically impact you can not only help you FEEL better but also make it MUCH easier to build or grow your online coaching business. I’m sharing anecdotal evidence from my personal experiences (for example, there’s a very good reason I do NOT trust my thoughts during the last week of my...
Apr 02, 2024•40 min•Season 1Ep. 116
How much additional money could you make as an online coach from incorporating strategic launches throughout the year? Spoiler alert: A LOT. Like, more than $75k… if you know what you’re doing. In today’s episode, I’m sharing *REAL* numbers based on *REAL* launches from a client of mine – and these results aren’t uncommon for the women in my coaching programs when they apply what I teach. You’ll see what can happen when you have a PROVEN launch strategy that you can replicate over and over again...
Mar 26, 2024•33 min
Having a sold-out launch doesn’t require a massive audience or ads – but it DOES require you to do the 4 things I’m outlining in this episode. Today, I’m sharing the *EXACT* things I do every.single.time I launch (and what I teach my clients inside my coaching programs). You’ll learn why it’s essential to create a clear offer that yields specific results, build an audience + generate leads, help your audience feel safe + certain about you/your offer, and pitch + sell EFFECTIVELY. And I’m not jus...
Mar 19, 2024•51 min•Season 1Ep. 114
Today, I’m chatting with Gillian Bennett, a nutrition, body image + mindset coach who helps her clients improve their relationship with food through a non-diet approach. Gillian, a recent graduate of my Wellness CEO Mastermind, also works with macro-based nutrition coaches to help them improve their coaching + communication skills and incorporate mindful eating + habit-based approaches into their programs. This episode is PACKED with must-have info for health + fitness coaches. You’ll learn how ...
Mar 12, 2024•49 min•Season 1Ep. 113
Let’s address the elephant in the [online coaching] room: Have you missed the boat? Is it TOO LATE for you to build a successful online coaching business? The short answer: Absolutely not. I’m getting into the MANY reasons why that’s the case in this episode. Maybe you think the industry’s too flooded or over-saturated, or you can’t “catch up” to the coaches who started before you. Maybe you think there’s no way anyone would choose YOU when there are more experienced coaches out there who have a...
Feb 27, 2024•28 min•Season 1Ep. 112
If you feel ~cringe~ when you create content or struggle with comparing yourself to other coaches on social media (and then feel bad about yourself and/or your online coaching business), you’re in the right place – this episode is 100% for you. I’m explaining why climbing “cringe mountain” is ESSENTIAL for getting where you want to go (seriously, EVERYONE you look up to online had to do it!) and sharing my best advice for getting OUT of the comparison trap once and for all. Plus, I’m breaking do...
Feb 13, 2024•35 min•Season 1Ep. 111
Today, I’m chatting with Grace Kirkley, a health + wellness coach who specializes in helping exhausted, sensitive women go from burned out + overwhelmed to confident + calm with simple self-care! Grace graduated from my Fitness Coaching Business Accelerator (FCBA) and now serves clients in her signature program: 1:1 High Sensitivity Coaching. In this episode, Grace shares her journey – including when she realized she was a highly sensitive person (HSP) – and how she learned to embrace her height...
Feb 06, 2024•1 hr 4 min•Season 1Ep. 110
If you’re trying to build or grow your online coaching business but don’t have much time on your hands, good news – it really can take 10 hours *or less* per week. Don’t believe me? Listen to this episode. I’m breaking down EXACTLY how you can make this happen, even if you have a busy schedule and/or a full-time job. You’ll learn how to use sacred hours to take MASSIVE action and where to focus your energy + efforts to make the BIGGEST impact in a short amount of time. This is for you if you wan...
Jan 30, 2024•31 min•Season 1Ep. 109
Today, I’m answering many of the most common questions I get about selling from online coaches, including… Should I offer my coaching services for FREE when I’m just starting out? What do I do if I don’t have any testimonials or transformations to show? Is it REALLY necessary to have an application process in place? Do I have to host sales calls, or are there other ways to get leads to convert? Should I conceal my online coaching rates or publicize them? You’ll get my honest, off-the-cuff answer...
Jan 23, 2024•43 min•Season 1Ep. 108
There’s no way around it: If you want to build or grow your online coaching business, you WILL have to do scary things from time to time. Although feeling afraid is normal, we can’t let it hold us back (because if we let fear run the show, it will) – and that’s what today’s episode is all about. I’m outlining the different types of fear many online coaches experience – fear of failure, imposter syndrome, fear of the unknown, fear of judgment or rejection, etc. – and explaining how you can overco...
Jan 16, 2024•46 min•Season 1Ep. 107
The 3 things I’m sharing with you today are non-negotiable daily practices in my business because they are truly ESSENTIAL for consistent growth, sales + success. You’ll learn why you should be posting on social media regularly (yes, I know you’ve heard this before… there’s a *very* good reason for that, my friend!), the importance of nurturing your leads + generating new leads, and my best advice for taking care of your mental health as an online coach + biz owner. If you’re serious about makin...
Jan 09, 2024•31 min•Season 1Ep. 106
In our FIRST episode of 2024, I’m sharing how you can make this your best year EVER. This is for you if you’re serious about making positive changes in the new year and want to learn how you can make those changes stick long-term. I’m also sharing why I believe it’s essential to take accountability – for example, if you didn’t reach your goals in 2023, how did *YOU* + *YOUR* choices contribute to that outcome? – and how I recommend approaching goal-setting in 2024. Plus, I’m discussing something...
Jan 02, 2024•44 min•Season 1Ep. 105
In today’s episode, I’m sharing four different ways you may be sabotaging your success as an online coach *AND* my best advice for overcoming each of them! You’ll find out how to determine if you struggle with imposter syndrome, all-or-nothing thinking and/or shiny object syndrome, as well as how to know if a lack of knowledge is holding you back. Plus, I’m sharing personal stories about how some of these things have shown up in my life + business (and how I’ve handled them). If you’re not where...
Dec 26, 2023•42 min•Season 1Ep. 104
Even though December may be one of the slower months in the online health + fitness coaching industry, there are still several things you can do *RIGHT NOW* to set yourself up for success in 2024 – and I’m going over 5 of them in today’s episode! You’ll learn why I recommend focusing on building stronger relationships with your current audience + leads, the importance of creating your 2024 sales plan (psst… if you missed my last episode on sales plans, go back and check it out!), why you should ...
Dec 19, 2023•24 min•Season 1Ep. 103
Online coaches: If you haven’t already, NOW is the time to create your 2024 sales plan! Not sure what that means or how to get started? Good news: I’m spelling it out in this episode and explaining exactly how YOU can map out your entire year of sales (which is a *really* smart idea if you’re interested in staying profitable + hitting your business goals in the new year). You’ll learn how sales planning can help you with ALL areas of your online coaching business – content creation, lead generat...
Dec 12, 2023•25 min•Season 1Ep. 102
If you’ve had a launch that didn’t perform how you’d hoped it would (or want to make sure your *future* launches are as successful as possible), you’re in the right place. I’m sharing what MOST people get wrong in their launches and how to fix those mistakes going forward. You’ll learn why building a marketing runway is critical, how to ensure your offer is desirable + marketable, what consistency REALLY looks like during a launch, and so much more. After listening to this episode, you’ll walk a...
Dec 05, 2023•35 min•Season 1Ep. 101
To celebrate the *100th episode* of The Best Coach Ever Podcast (!!!), I’m sharing my top takeaways from the past almost DECADE that I’ve been a business owner. I’m taking you back to my early days as an entrepreneur and sharing what I’ve learned along the way + the “secret” I live by that has brought me to where I am today – a 32-year-old online business coach with a 7-figure business. You’ll learn how I started my online fitness coaching business, why I hired my first business coach (and the r...
Nov 28, 2023•1 hr 12 min•Season 1Ep. 100
Want to make six figures in 2024 as an online health + wellness coach? Here’s *EXACTLY* how you’re gonna do it – seriously. Yep, that’s right. In this episode, I’m giving you a no-brainer game plan that you can start implementing RIGHT AWAY to hit – or exceed – the six-figure mark (remember: if you want to make sales in 2-3 months, you’ve gotta start putting in the work NOW). You’ll learn what I recommend you spend the rest of this year and the early part of 2024 focusing on, the best time to la...
Nov 21, 2023•31 min•Season 1Ep. 99
Lots of online health + wellness coaches aspire to generate passive income – but what does that REALLY require? And is it the best option for newbie coaches? I’m answering those questions (and more) today and sharing my recommendations for coaches who have their sights set on adding passive products to their offer suite now or in the future. You’ll find out what I suggest coaches focus on when creating passive offers, the best way to boost sales on social media when selling digital products, wha...
Nov 14, 2023•29 min•Season 1Ep. 98
