Black Friday is almost here – are you ready, coach? If not, no worries. I’ve got you. This episode is all about how to approach Black Friday from a sales + marketing perspective (spoiler alert: it’s VERY different from what I typically recommend!). Plus, I’m giving you an early sneak peek into what *I* am selling for Black Friday, plus the prices for each offer – you’re finding out before ANYONE else! In this episode, I cover: What to expect from buyers on Black Friday + what they’re looking for...
Nov 07, 2023•27 min•Season 1Ep. 97
Today’s episode is for anyone who struggles to post consistently on social media – you know, that thing you kinda [definitely] need to do if you have an online business and want to attract clients? Good news: I’m giving you FULL permission to lower the bar for yourself (yep, for real)… but in order to do that, you’ll need to leave your perfectionism + all-or-nothing thinking at the door. Tune in to learn why your super high expectations are actually holding you back rather than setting you up fo...
Oct 31, 2023•26 min•Season 1Ep. 96
Spoiler alert: This episode is PACKED with incredibly valuable, can’t-afford-to-miss information – especially if you want to be a successful online coach. I’m sharing the six things I’d do if I started an online coaching biz TODAY, plus a bonus tip. You’ll find out why niching down is more important than ever, the many reasons I recommend getting on camera every chance you get, what I believe is 100% non-negotiable if you want to be successful (and why I regret not doing it sooner), and so much ...
Oct 10, 2023•43 min•Season 1Ep. 95
If you want people to FIND YOU on Instagram, FOLLOW YOU (and binge your content), and ultimately HIRE YOU, this episode is 100% for you! I’m sharing the six ESSENTIAL things you should do when optimizing your Instagram profile to help ensure you’re not missing out on new followers, leads and clients. You’ll get my best advice for choosing the right username and profile photo, creating a highly searchable name and title, writing a strong Instagram bio (hint: it should 100% include a positioning s...
Sep 26, 2023•31 min•Season 1Ep. 94
Before I was an online coach, I started four businesses that ultimately ended in FAILURE – and today, I’m telling you why none of them worked out and what I learned from the experiences. You’ll find out what I believe is the kiss of death in business (this might surprise you), how refusing to get help can destroy your dreams before they even have a CHANCE to come true, and what can happen when you let imposter syndrome take over. This episode is for you if you’re looking for a sign to keep pursu...
Sep 19, 2023•39 min•Season 1Ep. 93
Can’t figure out what to post on social media? Struggling with writer’s block? Tired of feeling overwhelmed + scattered when you sit down to create content? Good news, friend: This episode is for YOU. Today, I’m sharing EXACTLY how I generate content ideas as well as a few [potentially controversial] tips that will help ensure you’re posting regularly + staying at the forefront of your ideal clients’ minds. If you’ve ever wondered how I stay so consistent on social media, you definitely don’t wa...
Aug 29, 2023•30 min•Season 1Ep. 92
Without a doubt, this is one of THE MOST IMPORTANT episodes I’ve ever recorded. That’s because what I’m sharing will help you recognize what has *REALLY* been holding you back from reaching your business goals (hint: the call is coming from inside the house, my friend). This is for you if you’re ready for a reality check and a little tough love. Chances are you already know what you NEED to do to make your dreams come true, but you’re not taking the appropriate actions due to your limiting belie...
Aug 22, 2023•29 min•Season 1Ep. 91
Heads up: This episode is probably going to ruffle some feathers, but that’s okay because I KNOW there are people out there who need to hear this. Today I’m answering a question I get asked A LOT: “Do I need to get a certification or a degree to become an online health + fitness coach?” – and what I have to say might surprise you. You’ll learn what I discovered when I became a certified personal trainer, why it’s NEVER mattered that I don’t have a marketing or business degree as a business coach...
Aug 15, 2023•21 min•Season 1Ep. 90
If you think social media is toxic or you feel like it’s detrimental to your mental health, you NEED to listen to this episode – especially if you’re an online coach. Because here’s the undeniable truth: Social media is THE BEST, most effective way to market your programs and services… and if you’re not creating content + posting regularly, you’re definitely missing out on sales. Fortunately, even if you currently have a negative or unhealthy relationship with social media, you *CAN* turn it aro...
Aug 08, 2023•48 min•Season 1Ep. 89
1:1 coaching should be the FIRST offer you sell as an online health + wellness coach, and in this episode, I’m explaining why that’s 100% true – signed, a 7-figure online coach who’s been in the industry for 8+ years. In this short + sweet episode, you’ll learn why high-ticket private coaching offers are ideal if you want to make the most money in the fastest, most efficient way (think: $3-5k in just a few months) – WITHOUT paying significant up-front costs or having a massive social media follo...
Aug 01, 2023•23 min•Season 1Ep. 88
Today I’m sitting down with my business manager, Katelyn Hamilton (on Instagram @katelynehamilton: https://www.instagram.com/katelynehamilton/ ), an online business manager + high-level strategy coach who manages MY business! During this episode, Katelyn and I discuss the importance of creating clarity in your business, streamlining tasks + building out processes, and doing the “unsexy” work that REALLY moves your business forward. Plus, we dive into the many ways she has helped my business grow...
Jul 25, 2023•1 hr 4 min•Season 1Ep. 87
A strong, robust brand is ESSENTIAL for getting clients in the online coaching space – without one, you’re setting yourself up for failure (in other words: you WILL lose out on clients to other coaches who *have* built their brands). If you’re thinking, “OMG, I’m a coach and I’ve never even thought about my brand,” don’t panic – after you listen to this episode, you’ll know EXACTLY what to do to cultivate + grow a brand that accurately reflects who you are + what you stand for. Along with sharin...
Jul 18, 2023•31 min•Season 1Ep. 86
Wanna hit $10k months in your online coaching business? You’re in the right place. Today, I’m sharing 5 of the steps I teach inside my Wellness CEO Mastermind that help my clients CONSISTENTLY hit $10k months – and no, it has NOTHING to do with the size of your Instagram following. You’ll find out why elevating your brand, positioning + visibility is crucial for boosting your income, the MANY benefits of creating a second scalable offer, the importance of solidifying + optimizing your sales proc...
Jul 11, 2023•32 min•Season 1Ep. 85
Many online coaches get stuck in a feast + famine cycle – aka experiencing major peaks + valleys in sales (and monthly income) – but it IS possible to get out of this trap and build consistency, predictability + security in your business. Today, I’m explaining why you may be in this cycle and what it takes to escape it. You’ll learn why consistency with social media + sales efforts is non-negotiable, how you might be getting in your own way, and why strategic sales processes or systems are ESSEN...
Jun 27, 2023•29 min•Season 1Ep. 84
Today, I’m diving into the exact types of social media content that are “working” for me + my clients – what’s helping us get attention online, the content that’s converting well, and what today’s consumers REALLY want to see when they’re scrolling through their feeds. You’ll find out why authenticity is more important than ever before (and is basically required at this point), what to do to help ensure your ideal clients don’t scroll right past you, and what NOT to do in your marketing if you w...
Jun 20, 2023•28 min•Season 1Ep. 83
Wondering what to do when your clients aren’t showing up + doing the work – or if they ARE showing up, they’re only giving about 50% (and, as a result, they’re not getting the results they’d hoped for)? Welcome to showbiz, baby! This episode is for you. Today, I’m sharing how I handled unmotivated or ghosting clients when I was a fitness coach and providing insight into how you can approach *your* clients who are either falling off the wagon or have completely checked out. You’ll get my best adv...
Jun 13, 2023•31 min•Season 1Ep. 82
Today I’m sharing what I consider to be the KEY to my success as someone who has built a 7-figure online coaching business from scratch – and no, it’s not simply understanding sales, marketing + business strategy (although that stuff certainly helps). Listen to this episode to find out what has *really* allowed me to grow into the coach + business owner I am today. You’ll find out how YOU can access my secret sauce, too – that’s right, it’s available to EVERYONE – as well as what you’ll have to ...
May 30, 2023•33 min•Season 1Ep. 81
Today I’m sitting down with Jess Marshall (@courageous_woman_wellness on Instagram: https://www.instagram.com/courageous_woman_wellness/ ), a women’s hormone health coach who specializes in helping busy women reach their health + wellness goals in realistic, sustainable ways. Jess has been through my Fitness Coaching Business Accelerator *and* my Wellness CEO Mastermind (fun fact: she was VERY pregnant during the mastermind!), and to say she’s an inspiration is a MASSIVE understatement. During t...
May 23, 2023•54 min•Season 1Ep. 80
Online coaches, niching down isn’t just important or a “good idea” – it’s 100% ESSENTIAL for your success. Today I’m explaining why that is, along with simple, actionable steps you can take to identify *your* niche and attract the people you want to help. You’ll find out why narrowing your focus and speaking to a very specific audience can actually make you MORE visible online than ever before – and make your sales skyrocket. PS: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogra...
May 16, 2023•26 min•Season 1Ep. 79
New or aspiring online health and fitness coaches, this is for YOU! Today I’m sharing the 5 top mistakes I see new coaches make when they’re getting started – something I have TONS of experience with as a business coach. Fun fact: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogram.com ) is DESIGNED for newbie coaches who want to get their businesses off the ground (and has helped SO MANY women achieve major success after starting from scratch). If you’re looking to bypass the ti...
May 09, 2023•35 min•Season 1Ep. 78
This episode is 100% for you if you’re an online coach who’s struggling to sell their programs + services and is looking for simple solutions that WORK (and can be applied right away). Today, I’m shining a light on the 5 main reasons your offer isn’t selling and debunking the myth that a bigger audience = more sales. You’ll find out why niching down + showing up as a true expert is more essential than ever, how to create a clear marketing argument, why you MUST prove the true value of your offer...
May 02, 2023•42 min•Season 1Ep. 77
Even if you only have 5-10 hours a week to dedicate to your online coaching business, you CAN move the needle and get incredible results – but only if you’re using that time VERY wisely. Today, I’m sharing exactly what you need to know to build or scale your business when you have limited time available. You’ll learn where to put the majority of your focus and attention, where you’re wasting time (possibly without even realizing it), why even busy + goal-oriented people NEED time off, and much m...
Apr 25, 2023•39 min•Season 1Ep. 76
If promoting, pitching and selling gives you the ick or makes you cringe, this episode is 100% for YOU. Here’s the truth: Selling does NOT have to be gross, pushy or uncomfortable for *anyone* involved – and if you’re selling in an ethical, direct, transparent way, it can truly be an ENJOYABLE experience. Today, I’m sharing my honest (and fired up) thoughts on what selling + marketing TRULY is, why sales should NEVER be manipulative, the reasons you may feel scared or nervous to promote + pitch ...
Apr 04, 2023•34 min•Season 1Ep. 75
I’m pulling back the curtain and revealing the *EXACT* reasons my recent launch of The Launch Your Group Offer Academy went so well – and by “well,” I mean it generated an additional $20k in my business in just two weeks. In this episode, you’ll find out why building a marketing “runway” is 100% essential, how to ensure the messaging around your offer is crystal clear, why your sales page copy and design matter more than you may realize, and so much more. This is MUST-HAVE information for coache...
Mar 28, 2023•29 min•Season 1Ep. 74
Do you ever feel like you’re shouting into the abyss on social media because it seems like NO ONE cares about your content (or what you’re trying to sell)? And you’re feeling SO incredibly hopeless that you’re tempted to just give up on your business altogether? Wait – before you do that, listen to this episode. I’ve been where you are, and today I’m sharing my best advice for navigating the inevitable challenges that come with social media – especially if you’re selling a product or service. Yo...
Feb 28, 2023•29 min•Season 1Ep. 73
The majority of my coaching offers are GROUP programs for one simple reason… Group coaching programs (when structured and marketed correctly) are INCREDIBLE – and can actually help clients achieve better results than 1:1 coaching. Plus, they allow coaches to scale their businesses in a way that 1:1 services could NEVER. Today, I’m sharing the *many* reasons you should consider creating a group coaching program if you’re an online health and fitness coach, the problems coaches often encounter whe...
Feb 21, 2023•40 min•Season 1Ep. 72
A few pivotal decisions over the past ~8 years have helped me build the 7-figure online coaching business I have today – and in this episode, I’m doing a deep dive into each of them. You’ll find out what led me to hire my first business coach and why I resisted getting help for so long, how creating a group coaching program helped me scale my former online fitness coaching business beyond my wildest dreams, why I believe going all in (and STAYING all in) is crucial for success, and more. Be sure...
Feb 14, 2023•46 min•Season 1Ep. 71
Hi, I’m Jessica (Lynette’s copywriter), and in this episode of The Best Coach Ever Podcast, I’m Lynette’s client! In this 1:1 coaching session, Lynette helps me map out a new offer for my yoga business ( https://www.patreon.com/yogawithjessica ) – and you get to hear ALL of it! You’ll find out why pricing an offer as low as possible isn’t the best long-term strategy, how to overcome fears of what others may think of you when you post about your offer (*spoiler alert* I’m not scared anymore! peep...
Jan 24, 2023•1 hr 10 min•Season 1Ep. 70
Don’t panic, but… the strategies and tactics that helped you connect with ideal clients on social media and make sales in your online coaching business last year probably won’t work so well in 2023. That’s not necessarily a bad thing, though – especially if you’re ahead of the game and are proactive in transforming your content and offers to align with what current potential buyers DO want to see. Listen to this episode to find out why you should focus on relationship-based sales and marketing (...
Jan 10, 2023•37 min•Season 1Ep. 69
Happy New Year! In our first episode of 2023, I’m sharing how to make six figures in your online coaching business *THIS YEAR* while working 25 hours a week or less. Yep – you read that correctly. It IS possible, and today, I’m showing you how you can make it happen in YOUR business. It’s time to move your dream out of “hope” mode and into “how do I make this happen?” mode – but WITHOUT hustling yourself into the ground. In 2023, we’re working smarter, not harder… and we’re getting exactly what ...
Jan 03, 2023•32 min•Season 1Ep. 68
