5 Mistakes New Coaches Make When Starting Out

New or aspiring online health and fitness coaches, this is for YOU!

Today I’m sharing the 5 top mistakes I see new coaches make when they’re getting started – something I have TONS of experience with as a business coach. Fun fact: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogram.com) is DESIGNED for newbie coaches who want to get their businesses off the ground (and has helped SO MANY women achieve major success after starting from scratch).

If you’re looking to bypass the time-wasting mistakes that will only hold you back from starting + growing YOUR online coaching biz, definitely give this episode a listen.

You’ll find out why niching down is 100% necessary, why I do NOT recommend offering your services for free (or super cheap – yes, even in the beginning), what can happen if you try to launch WITHOUT a sales + marketing strategy, and more!

In this episode, I cover:

Mistake 1: Worrying too much about the legal or backend part of your online coaching business [4:45]

What I recommend you do FIRST rather than filing an LLC or creating a website [7:45]

Mistake 2: Not niching down as an online coach [12:30]

The many reasons niching down is NOT scary and can truly TRANSFORM your business [15:25]

Why I believe niching down DEEPLY is essential in today’s marketplace [17:55]

Mistake 3: Offering free or very cheap coaching in exchange for “social proof” [18:50]

What can happen to YOU as a coach when you offer your services for free or a heavily discounted rate [21:05]

Why a beta launch *may* work for you as a new coach [21:40]

Mistake 4: Building zero marketing runway and having no launch strategy [22:45]

How a solid strategy can absolutely turn a launch around (and make your sales skyrocket) [25:15]

Why I believe ALL health + wellness coaches should hire a business coach [26:25]

Mistake 5: Refusing to learn/apply sales + marketing principles [28:10]

What it REALLY takes to stand out – and get clients – as an online coach [30:30]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214