Email Marketing 101: Do I Need to Email People?

I LOVE LOVE LOVE email marketing – but it’s not necessarily for every coach or business owner.

If you want to find out if it’s something YOU should be doing… you’ve gotta listen to this episode!

You’ll learn my favorite things about email marketing (and why and how I use it), who I think could benefit from building an email list, and who should probably focus their time and energy elsewhere.

Plus, you’ll get my recommendations on the best email platforms to use, tips for starting or growing your email list, ways to make your emails more effective, and much more!

In this episode, I cover:

Why I don’t recommend brand new online coaches focus on email marketing [3:35]

What I mean by “email marketing” and how it’s used to generate sales [5:30]

A few of the BEST things about email marketing and why I’m very thankful I have an email list [6:45]

The importance of crafting creative, interesting, entertaining emails that people actually want to read [11:00]

Email platforms to use (hint: we don’t want to send emails straight from gmail) [12:55]

How to grow your email list, whether you’re just starting out or have been in business for a while [14:45]

Tips and recommendations for making email marketing EFFECTIVE [18:40]

The importance of monitoring your email analytics so you can consistently make sales via your email list (and problem-solving when things don’t go according to plan) [24:25]

Using a welcome sequence to build relationships with new email subscribers [27:00]

An example of an email list I opted into and really enjoyed as a consumer because it added value to my life [28:30]

When to start an email list – and when to focus your energy elsewhere [29:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214