Are you a business owner struggling to understand the ever-changing landscape of digital marketing? Look no further! In this insightful episode, we welcome Jeff Barnes, founder of the Digital Evolution Marketing Group, to shed light on the secrets of effective digital marketing. Jeff shares his expertise on: ✅ Avoiding the #1 digital marketing mistake businesses make ✅ Creating compelling content that drives engagement and conversions ✅ Integrating social media, email, and paid ads for maximum i...
Mar 25, 2024•41 min•Season 1Ep. 66
Are you a solar installer struggling to get more clients and grow your business? This in-depth episode reveals 11 proven marketing tactics to boost your visibility and attract a steady stream of new customers in 2024. Wondering how to get your solar business found online and offline? We cover website optimization tips, leveraging online directories, creating shareable content, partnering with influencers and real estate agents, and more innovative strategies. From running solar home tours and sh...
Mar 18, 2024•36 min•Season 1Ep. 65
Join our Facebook group to share and get solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. Tech your Business is brought to you by Target ICT Ltd...
Mar 11, 2024•24 min•Season 1Ep. 64
Join our Facebook group to share and get solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. Tech your Business is brought to you by Target ICT Ltd...
Mar 04, 2024•27 min•Season 1Ep. 63
Join our Facebook group to share and get solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. Tech your Business is brought to you by Target ICT Ltd...
Feb 26, 2024•47 min•Season 1Ep. 62
Starting on the First of this Month (February 2024), the largest email providers require you make some changes if you want your bulk emails to get delivered to their servers: Some of these changes are: - Making it possible for subscribers to unsubscribe with one click even if they haven't opened the email - Sending these emails from your own website address - not gmail.com or yahoo.com - Modifying your settings to confirm that you are the one sending these emails (SPF, DKIM, DMARC - these are al...
Feb 19, 2024•24 min•Season 1Ep. 61
On today's episode, Host - Peter Banigo, explores why P.R is the bullet proof SEO strategy with Ryan Doser. Getting high value backlinks is one way to boost the SEO of your site and getting covered in the media is one way to get these backlinks. With the rise of A.I and deep fakes also, there is now a need for businesses to show a human side that signals to clients that they are real. Ryan explains: - How to get on the media - Why you should explore PR for your business - Tools to use - SEO and ...
Feb 12, 2024•29 min•Season 1Ep. 60
Is your todo list only in your head? Is your life filled with scribbled sticky notes and notebooks full of disorganized to-do lists? Do you constantly misplace planners and struggle to recall important tasks? Is your daily to-do list overwhelming and disorganized? Do you struggle to stay focused and productive as an entrepreneur? Most ambitious business owners can relate. Our overloaded brains crave clarity and structure with the hustle. The good news? You can use tech to tame the chaos once and...
Feb 05, 2024•27 min•Season 1Ep. 59
Today, we speak to a Music Entrepreneur using tech as a medium to spread social good globally. Rick DellaRatta is an American jazz singer and pianist and founder of Jazz for Peace a professional jazz organization with the goal of promoting unity and peace across cultures through the performance of music. He shares how he's using the blockchain to contribute to a "trickle-up" economy, how NFT's can help musicians earn more from their craft, how live concerts have evolved over time as well as a fe...
Feb 01, 2024•1 hr•Season 1Ep. 58
On this episode of Tech Your Business, host Peter Banigo interviews "Fearless Marketer" Randy Crane on the immense power of emotional marketing. With 40+ years of experience advising major companies, Randy breaks down why human connections beat AI when making sales. He shares psychology on how solving problems and evoking feelings inspire purchases more than facts. Randy reveals mistakes businesses make by fixating on prices over resonating with customers. He outlines an exercise for identifying...
Jan 29, 2024•1 hr•Season 1Ep. 57
On this episode of the Tech Your Business podcast, host Peter Banigo talks with data visualization specialist John Schwabish about how to make your numbers pop. T hey explore common pain points around data getting ignored in lengthy reports and how our brains better retain visuals. John provides science-backed techniques for descriptive titles that lead readers to key insights. He shares his framework CAPE for upgrading data slides and dashboards to be concise, attractive, personalized and expla...
Jan 25, 2024•38 min•Season 1Ep. 56
Can a small player still thrive in increasingly competitive eCommerce? This week on the Tech Your Business podcast, host Peter Banigo gets tactics from serial entrepreneur Yaron Been. Yaron shares how he leveraged influencers to validate products and mitigate risk when starting out. He explains crucial metrics like conversion rate segmentation and lifetime customer value to optimize. Yaron advises experimentation with creative automation and pre-written frameworks when improving copy. He also st...
Jan 22, 2024•49 min•Season 1Ep. 55
On this episode of the Tech Your Business podcast, host Peter Banigo interviews cybersecurity expert Mark Nicholls, partner and CEO of the Information Professionals Group. They discuss how proper data governance frameworks can guide access controls as companies collect more customer data. Mark outlines common barriers between business and IT groups in large enterprises, and how establishing leadership committees can align priorities. He shares basic cybersecurity steps small business owners can ...
Jan 18, 2024•42 min•Season 1Ep. 54
On this episode of the Tech Your Business podcast, host Peter Banigo interviews Ebony Vaz, founder and CEO of Above Promotions. As a marketing technology and PR expert, Ebony emphasizes the importance of truly knowing your target audience down to details like age, family life, and passions, so brands can craft stories that fully resonate. She explains crucial elements that build trust like having professional contact information listed. Ebony then explores leveraging meta’s free analytic tools t...
Jan 15, 2024•44 min•Season 1Ep. 53
On this episode of the Tech Your Business podcast, host Peter Banigo interviews digital marketing expert Seb Brantigan. As the founder of a full-service digital agency, Seb has over a decade of combined experience specifically leveraging platforms like Facebook Ads. He reveals his step-by-step blueprint for consistently generating targeted leads through Facebook at costs as low as $5 per conversion. Seb then explores setting up automated email sequences to nurture cold prospects into warm leads ...
Jan 11, 2024•48 min•Season 1Ep. 52
On this episode of the Tech Your Business podcast, host Peter Banigo interviews branding expert Pete Sena on storytelling tactics to acquire customers. Pete shares frameworks for crafting compelling narratives tailored to different platforms. Learn how to leverage technology through targeted messaging that converts ideal clients. Join our Facebook group to share and get solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Ever...
Jan 08, 2024•51 min•Season 1Ep. 51
Learn how to scale your business with virtual teams from outsourcing expert Richard Phu. Discover tips for delegation, automation, remote management, and designing a company that runs without you. Join our Facebook group to share and get free solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo , an accomplished tech and business expert, brings you the latest insights and practical advic...
Jan 04, 2024•1 hr 3 min•Season 1Ep. 50
Happy new year! Join our Facebook group to share and get free solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo , an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. Tech your Business is brought to you by Target ICT Ltd , a l...
Jan 01, 2024•12 min•Season 1Ep. 49
Can your business help fight cybercrime? Philippe Humeau, CEO of CrowdSEC, joins us to explain how his free open source software leverages crowdsourcing to protect against cyberattacks. Learn why traditional cybersecurity has failed and hear Philippe's vision for a collaborative community defense. Topics discussed: Flaws in the current cybersecurity model How CrowdSEC's crowd-sourced threat intelligence works Achieving zero false positives in IP blocking How CrowdSEC competes against traditional...
Dec 28, 2023•47 min•Season 1Ep. 48
Demystify AI! Futurist Garik Tate joins host Peter Banigo to decode artificial intelligence in plain English. Learn common misconceptions around implementation and Garik’s framework for adding AI to workflows. Join our Facebook group to share and get free solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo , an accomplished tech and business expert, brings you the latest insights and pr...
Dec 25, 2023•41 min•Season 1Ep. 47
Get control of your business data! Low-code expert Blake Burch of Shipyard reveals how to seamlessly connect tools and automate workflows - no coding required. Join our Facebook group to share and get free solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo , an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in thi...
Dec 21, 2023•39 min•Season 1Ep. 46
When disaster strikes, where will you go? Robert Washington developed ShelterShare to connect people with nearby shelters during tornadoes and other crises. Learn startup lessons as he shares the app’s life-saving mission. Join our Facebook group to share and get free solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo , an accomplished tech and business expert, brings you the latest insights...
Dec 18, 2023•41 min•Season 1Ep. 45
Learn how generative AI can transform small businesses from AWS innovation leader Ben Schreiner. Ben breaks down exactly what AI is in simple terms, its game-changing potential, and practical ways SMBs can leverage it. Discover starter steps to identify high-impact AI applications, how cloud democratizes access to advanced tech, quick win use cases like better CX and developer augmentation, as well as Ben’s advice on mitigating risks. Whether you’re an AI novice or expert, this insider perspecti...
Dec 14, 2023•49 min•Season 1Ep. 44
Unleash your mind’s potential! Mindset master Brent Webb joins host Peter Banigo to reveal the inner power we all possess - if only we knew how to use it. Learn to meditate, increase self-belief, practice “mind control”, and leverage technology for transformation. Join our Facebook group to share and get free solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530 Every week, your host, Peter Banigo , an accomplished tech and busines...
Dec 11, 2023•35 min•Season 1Ep. 43
Want marketing that truly connects? On this can't-miss episode, empathic marketing specialist Mike Caldwell shares his tactics for deeply understanding your customers. Learn his framework for researching your audience's emotions, difficulties, desires, and dreams. Discover why this insight is crucial for crafting compelling messaging and irresistible differentiation. Mike also reveals his go-to AI tools for simplifying market research and content creation. If you want to gain a competitive edge ...
Dec 07, 2023•1 hr•Season 1Ep. 42
Learn what top DTC brands choose to scale fast with Nirav Sheth, CEO of digital product agency Anatta. Nirav shares how Shopify’s constraints free you to focus on branding, positioning, and marketing - the real growth drivers. Discover trends in personalization, the power of testing ad creatives, what causes 6-figure plateaus and how to break through. Whether you’re just starting out or already successful, Nirav’s 15 years of experience will give you a blueprint for scaling your DTC brand. Join ...
Dec 04, 2023•40 min•Season 1Ep. 41
Learn how to skyrocket your service business from 6 figures to 7 figures and beyond with fractional CMO Drew Donaldson. On this game-changing episode, Drew breaks down the common mistakes that keep companies stuck at $100K, the power of calculated risk-taking, and when to bring on fractional executives. Discover the key abilities you MUST delegate, why authenticity trumps high production value, and how to position yourself for growth at any stage. Whether you’re just starting out or already succ...
Nov 30, 2023•47 min•Season 1Ep. 40
Get fractional CTO and CPO services to accelerate your tech startup without breaking the bank. Expert Ram Prasad shares how his company Delence provides on-demand tech leadership to grow your business. Learn how small teams can tap into big talent, the typical cost savings compared to a full-time hire, real client success stories, and Ram's advice on managing distributed teams. If you need specialized technical guidance to level up your product, this episode is essential listening. Join your hos...
Nov 27, 2023•51 min•Season 1Ep. 39
Going from once a month, to fortnightly, then weekly and temporarily twice weekly now, I just made this short episode to thank all listeners, all guests, supporters and team members for how long we have come. Join your host, Peter Banigo , an accomplished tech and business expert, as he brings you the latest insights and practical advice to help your business thrive in this digital age. Tech your Business is brought to you by Target ICT Ltd...
Nov 23, 2023•9 min•Season 1Ep. 38
Host Peter Banigo interviews Darren Tessitore, CEO of Thrive Reviews, about the power of local SEO for driving business growth. They discuss optimizing Google business profiles, generating a steady stream of online reviews, responding to feedback, and keeping listings updated across directories. Tune in for actionable local SEO tips to get found locally and stand out. Join your host, Peter Banigo , an accomplished tech and business expert, as he brings you the latest insights and practical adv...
Nov 20, 2023•41 min•Season 1Ep. 37
