In this episode of the podcast, join Peter Banigo and Marco Torres, co-founder of Marketing Boost, as they discuss creative ways to generate leads and close sales using travel incentives. Marco explains the origin story behind Marketing Boost and how adding value via hotel stays and gift cards can boost conversions without discounting. Tune in for unique lead gen ideas to delight customers. Join your host, Peter Banigo , an accomplished tech and business expert, as he brings you the latest insig...
Nov 16, 2023•56 min•Season 1Ep. 36
On this episode of the Tech Your Business podcast, host Peter Banigo interviews entrepreneur Jeremy Nagel, founder of FocusBear - an app designed to boost productivity for neurodivergent minds. They discuss how Jeremy first got into coding by automating gameplay as a kid. Jeremy then shares his journey to eventually selling his first startup, Smooth Messenger, and how receiving an ADHD diagnosis led him to develop solutions tailored for neurodiverse users. He explains the benefits neurodiversity...
Nov 13, 2023•46 min•Season 1Ep. 35
Learn how to attract and convert qualified leads using quizzes with marketing expert Tai Goodwin on the Tech Your Business podcast. Tai shares how quizzes helped her grow an email list from 0 to 9,000 subscribers in just 4 months. Discover the 6 types of high-converting quizzes, Tai's process for creating quizzes that convert at 60-70%, and key metrics you should track. Whether you're an established business or just starting out, this episode will transform your lead generation! Join your host, ...
Nov 09, 2023•46 min•Season 1Ep. 34
Explore the world of NFTs, the metaverse and digital marketing trends with Ernestina Zhu on the Tech Your Business podcast with host Peter Banigo. Ernestina provides insightful explanations of what NFTs are and how they work, along with real examples of companies using them creatively for marketing, memberships and intellectual property rights. Learn about the hype and potential future applications of the metaverse for business. Get Ernestina’s advice on staying on top of the latest digital mark...
Nov 06, 2023•43 min•Season 1Ep. 33
Learn the secrets of time management from productivity expert Garland Coulson on this episode of the Tech Your Business podcast with host Peter Banigo. Garland shares the core principles of managing your time effectively as an entrepreneur, like prioritization, focus, and scheduling dedicated time for important tasks. He provides tips for minimizing distractions, using time blocking, and leveraging technology tools efficiently. You’ll get insights on common time management mistakes business owne...
Nov 02, 2023•38 min•Season 1Ep. 32
Get ready to transform your business with technology! In this episode, IT consultant Rory Galvin shares how to streamline operations, adopt AI, and build efficient remote teams. Learn how to develop lightweight processes, implement Salesforce, and leverage new innovations to unlock your full potential. Whether you’re just starting out or looking to optimize, Rory’s strategic insights will help future-proof your company. Tune in now to revamp your tech stack and set your business up for long-term...
Oct 30, 2023•44 min•Season 1Ep. 31
Get ready to take your SEO game to the next level! In this jam-packed episode, seasoned marketing consultant Donnie Strompf shares his top strategies for ranking your business on Google. You'll learn how to optimize your website, create linkable assets, leverage AI for content creation, choose the right WordPress plugins, and so much more. If you want to improve your website traffic and visibility, you won't want to miss this . Join your host, Peter, an accomplished tech and business expert, as ...
Oct 26, 2023•38 min•Season 1Ep. 30
Think your antivirus and firewall are enough to protect your business? Industry veteran Richard Hollis pulls no punches in explaining why many common cybersecurity products don't work in this eye-opening episode of Tech Your Business podcast. Learn where the cybersecurity industry is falling short, the shocking lack of accountability, and his advice for properly securing your company by focusing equally on people, process and technology. Richard's 20+ years of experience brings refreshing honest...
Oct 23, 2023•42 min•Season 1Ep. 29
Making your business attractive to potential buyers takes more than just having a profitable company. In this episode, host Peter Banigo talks to business broker David Jacobs about how to position your business for selling. They discuss the importance of documenting processes, leveraging CRMs and other tech tools, understanding the motivations of different types of buyers, and practical tips for navigating the sales process. Whether you hope to exit your business someday or just want to optimize...
Oct 19, 2023•47 min•Season 1Ep. 28
In this episode of the Tech Your Business podcast, Peter Banigo chats with Richard Blank, CEO of the Costa Rica Call Center, about outsourcing operations like sales, customer service and back office support. Richard shares lessons learned from 16+ years running a call center abroad, including the importance of company culture, empathy, flexibility and frugality. They discuss strategies for competing with industry giants, tips for effective remote team management, and the pros and cons of outsour...
Oct 16, 2023•54 min•Season 1Ep. 27
In this episode of the Tech Your Business podcast, Peter Banigo chats with Yari Ising, founder of the Ising Agency, about strategies for increasing productivity and streamlining workflows. Yari shares her journey from feeling overwhelmed to empowered, and how she helps creative teams simplify operations through recruiting, project management and admin support. They discuss how to identify pain points in your business, build efficient systems and procedures, and utilize technology to automate tas...
Oct 12, 2023•48 min•Season 1Ep. 26
Is your family your business's biggest cyber threat? On this eye-opening episode of Tech Your Business, host Peter Banigo and expert Richard Hickman expose household digital risks threatening companies. With over 10 years securing businesses, Richard reveals common mistakes that expose firms, from poor home WiFi security to kids' online activities. Learn how insecure home networks, devices, and family members can inadvertently provide hacker access to company data. Discover tips for guarding aga...
Oct 09, 2023•36 min•Season 1Ep. 25
On this episode of Tech Your Business, host Peter chats with construction industry veteran Robert Solano about embracing technology while preserving the human element. With 40+ years of experience spanning residential, commercial, and civil projects, Robert provides a unique perspective on how construction workflows have been transformed by new tools and software. He discusses key innovations like 3D/BIM modeling, estimation and bid software, project management platforms, and more. Robert emphas...
Oct 05, 2023•46 min•Season 1Ep. 24
On this episode of the Tech Your Business podcast, we chat with Michael Israel, Head of Field Service Evangelism at Zuper, about how field service companies can leverage technology to improve operations. Michael discusses key features of Zuper's field service management software, including custom inspection checklists, automated workflows, intelligent scheduling and dispatching, integration with CRMs and payment systems, robust reporting, and AI-enabled analytics. He shares real-world examples o...
Oct 02, 2023•36 min•Season 1Ep. 23
Learn how no-code platforms let any employee build custom apps to solve business problems. Dinesh explains: ✅ The difference between low-code and no-code ✅ Identifying automation opportunities ✅ Saving 70-80% of time with workflow apps ✅ Building without creating future tech debt ✅ Governance and compliance capabilities Now everyone can be a maker! Listen to digitize manual processes and gain speed, agility, and customization without IT bottlenecks. Transform your team’s productivity with no-cod...
Sep 28, 2023•40 min•Season 1Ep. 22
Adam’s company, Frameable builds features that fix common video meeting frustrations in Microsoft teams. Learn how Framable: ✅ Enables simultaneous screen sharing ✅ Streamlines communication channels ✅ Boosts unscheduled collaboration ✅ Improves remote work transparency With insights on virtual meeting best practices and remote work data analysis, Adam will help you enhance collaboration, productivity, and company culture. Discover tools tailored for the post-pandemic digital workforce. Join you...
Sep 25, 2023•40 min•Season 1Ep. 21
Level up your entrepreneurial quest with Ultimate Business Quest founders Michelle and Travis Fox. Travis and Michelle created a groundbreaking app that gamifies business basics through immersive storytelling. Learn how they: Make learning business concepts fun through gaming Use archetypes like Wizards and Warriors for personality insights Track metrics like retention to build solid foundations Incorporate game mechanics into company culture Plan epic live events that bridge virtual and real wo...
Sep 21, 2023•1 hr 5 min•Season 1Ep. 20
In this episode, we explore the world of construction and technology with our special guest, Beth Scarano, CEO of Launch PM, a commercial construction project management firm. Beth shares insights into the construction industry, the challenges it faces, and how technology plays a pivotal role in managing complex projects. Find out the key factors that can make or break construction projects, the essential tools like Smartsheet and others that Launch PM uses for project management, and how remote...
Sep 14, 2023•17 min•Season 1Ep. 19
Want to grow your startup without VC funding? 💰 Our guest Bryan Clayton bootstrapped his company GreenPal to over $30M in revenue. In this episode, Bryan shares hard-won lessons on: 🚀 Getting early traction with scrappy guerilla tactics 💡 Focusing on one marketing channel and mastering it 📈 Tracking metrics that matter - retention first! 🤖 Embracing AI’s business potential and pitfalls 💪🏻 Why intensity and action trump detailed plans 🎯 How to delegate successfully (it’s harder than you t...
Sep 07, 2023•1 hr 2 min•Season 1Ep. 18
Navigating website privacy laws can feel like a minefield for small businesses. 💣 Our guest, lawyer Donata Stroink-Skillrud of Termageddon, provides a map. Learn how privacy regulations like GDPR apply based on your customers, not your location. Donata explains common compliance mistakes and her tool to easily generate customized policies. Key tips include: ❌ Why copy-paste privacy policies fail ✅ Cookie consent done right ✅ Prepping for new US state laws ✅ Affordable options for legal policies...
Aug 31, 2023•35 min•Season 1Ep. 17
Do you feel like your business website is costing you more money than it's making for your business? You're not alone. Many small business owners think of their website as just another expense. But your website doesn't have to be a money pit. With the right strategy, it can actually start driving profits for you. In this episode, Drawing on lessons learned from hundreds of client projects, I outline actionable tips for optimizing your website to pay for itself many times over. You'll learn: How ...
Aug 24, 2023•20 min•Season 1Ep. 16
Want to take your business podcast to the next level? 🎧 Our guest Kevin Palmieri shares invaluable tactics to leverage podcasting for business growth. Kevin outlines how to: 🔹 Choose a specific niche to build authority fast 🔹 Create high-impact intros, outros, and trailers 🔹 Convert listeners into clients with strategic calls-to-action 🔹 Build consistency through weekly episode cadence 🔹 Make the most of pre- and post-show marketing 🔹 Manage your podcast team for efficiency With over 1,30...
Aug 17, 2023•39 min•Season 1Ep. 11
New privacy regulations seem to appear everywhere these days. I know it can be confusing trying to keep up but ignoring these rules can lead to scary fines or even lawsuits. In this episode, the host, Peter Banigo would explain in simple terms why privacy matters to businesses like yours and how to avoid costly mistakes. You'll learn: The new laws impacting businesses in the US, UK, EU and beyond How companies have been fined thousands (even billions) for slip-ups The common privacy traps busine...
Aug 10, 2023•22 min•Season 1Ep. 14
Tired of juggling multiple online shopping carts? 🛒 Our guest Jenae Goodin sure was, so she created a universal shopping bag to solve her problem. 💡 Jenae is the founder and CEO of Big Ass Bag, a Google Chrome extension that lets you save products from any online store into one centralized shopping bag. In this episode, Jenae shares: 🔹 How one holiday shopping headache sparked her business idea 🔹 Bootstrapping an MVP with a small grant 🔹 Embracing AI technology to streamline processes 🔹 Gr...
Aug 03, 2023•48 min•Season 1Ep. 13
Should you invest in building a custom mobile app for your business? Expert Software architect and app developer Lindsey Collins joins us to share her insights. Lindsey has over 10 years of experience building over 100 apps for companies of all sizes. In this episode, she covers: 🔹 Key factors to evaluate when considering an app for your business 🔹 Real examples of companies that have successfully leveraged apps 🔹 An overview of the full app development process 🔹 Average costs to build an ap...
Jul 27, 2023•40 min•Season 1Ep. 12
From operating various hosting companies and building business websites since 2011, one of the biggest issues we see clients encounter is that of Cyber security. The inspiration for this episode came from an (avoidable) incident with a client who came to us late last year to solve their issues. Their business, which depended wholly on their website was almost crippled as a result of an unsecured server and not too good security practices. The problem was fixed and inspired a book on the topic (w...
Jul 20, 2023•20 min•Season 1Ep. 11
We've been talking about Tech for the past 9 episodes of the Tech your Business podcast. Today, on our 10th episode, I've decided to do something different. I've decided to answer the question.. Why did I start this podcast? For those who have been clients of Target ICT and dealt directly with me, it's an open secret that I'm probably the most generous person you'd ever meet, giving my time, knowledge & resources freely and accepting only satisfaction that another business owner was helped o...
Jul 13, 2023•13 min•Season 1Ep. 10
In this exciting episode of Tech Your Business, your host explains how Artificial Intelligence (AI) and chatbots are changing the way customer service is done. We use a personal experience to show how AI can be used to provide fast, personalised customer service around the clock. In this episode, you'll explore: The essentials of AI and chatbots Distinction between rule-based and AI-based chatbots Why chatbots are crucial for customer support Companies that have integrated chatbots successfully ...
Jun 22, 2023•15 min•Season 1Ep. 9
In this episode, your host goes into detail about how business processes are being changed by digital technology. He focuses on e-signatures and digital contracts in particular. As more and more businesses work outside of standard offices, these tools have become more and more important. Whether you're a seasoned remote leader or just getting your feet wet in the digital landscape, this episode offers valuable insights for all. The host busts some common myths, talks about his own experiences, a...
Jun 08, 2023•16 min•Season 1Ep. 8
In this episode, we will share the techniques for effective digital marketing. Learn how to use content marketing and social media to expand your business. This episode provides useful information, real-world examples, and doable suggestions for developing an effective digital marketing strategy. For entrepreneurs, marketers, and anybody else trying to improve their knowledge of digital marketing, this episode is a gold mine. In this episode, you will: Hear about personal experiences in building...
May 25, 2023•15 min
