#61. Gmail/Yahoo just changed Bulk sender requirements - find out how to keep your emails out of Spam

Starting on the First of this Month (February 2024), the largest email providers require you make some changes if you want your bulk emails to get delivered to their servers:

Some of these changes are:

- Making it possible for subscribers to unsubscribe with one click even if they haven't opened the email

- Sending these emails from your own website address - not gmail.com or yahoo.com

- Modifying your settings to confirm that you are the one sending these emails (SPF, DKIM, DMARC - these are all explained)

- Ensuring that less than 3 people report you as spam out of every 1000 emails you send (0.3% spam rate)!

This episode explains these changes in the simplest terms, why they are important and how you can implement them.

Gmail Announcement: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/

Yahoo Announcement: https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam

Google Postmaster tools

https://gmail.com/postmaster/

One Click Unsubscribe

Include both of these headers in outgoing messages:

List-Unsubscribe-Post: List-Unsubscribe=One-Click

List-Unsubscribe: <https://example.com/unsubscribe/example>

When a recipient unsubscribes using one-click, you receive this POST request:

POST /unsubscribe/example HTTP/1.1

Host: example.com

Content-Type: application/x-www-form-urlencoded

Content-Length: 26

List-Unsubscribe=One-Click

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