Most digital products fail because they're too complicated for everyday users. UX designer Daniel Andor explains why technical founders struggle with usability and shares his proven methods for creating products people actually want to use. Discover how to test product ideas in days rather than months, avoid costly development mistakes, and build digital solutions that convert visitors into customers. Daniel reveals the biggest UX mistakes business owners make and provides practical strategies f...
Jun 30, 2025•30 min•Season 1Ep. 156
Most LinkedIn messages get ignored because they focus on the sender, not the recipient. James Donovan, who runs a successful lead generation agency, reveals his proven system for crafting LinkedIn messages that actually get responses. In this episode, you'll discover the 4-step process for generating quality leads on LinkedIn with just 30-40 minutes daily, why Sales Navigator is worth the investment, and how to identify your prospects' real pain points. James shares practical examples of effecti...
Jun 23, 2025•33 min•Season 1Ep. 155
Email marketing should drive sales, not disappear into spam folders. MV Braverman, founder of Inbox Welcome, reveals the technical and strategic fixes that get your business emails into customer inboxes. Discover why the Gmail promo tab is actually good news, how to meet Google's authentication requirements, and practical steps for improving email deliverability. Learn about list hygiene, welcome sequences, and monitoring tools that show where your emails really end up. Essential listening for b...
Jun 16, 2025•33 min•Season 1Ep. 154
Meta certified ad strategist Carol Kabaale reveals why most Facebook ads waste money and shares her proven 3-stage framework for profitable campaigns. Learn why you should never press the boost button, how to identify your business season, and the strategic approach that turns Facebook ads from gambling into smart investments. Carol breaks down the visibility, lead generation, and sales stages every business must master, plus practical tips for audience targeting, budget planning, and creating s...
Jun 09, 2025•42 min•Season 1Ep. 153
RFP responses are painful. A typical 250-question RFP takes 80 hours to complete, pulling your best people away from their real work. Peter Bonney from FastRFP built an AI tool that cuts this time by 70-90%. He explains why most RFP questions are the same repetitive stuff, how to spot the 20% that actually matters, and practical ways to organise your company information so AI can help. You'll learn how businesses save thousands of pounds per proposal, why AI answers are often more accurate than ...
Jun 02, 2025•34 min•Season 1Ep. 152
Want to know how to make podcast guesting actually work for your business? Sarah Lohse from Favorite Daughter Media shares exactly how to turn podcast appearances into real business growth. In this episode, you'll learn why most business owners waste their podcast guest opportunities and the simple fixes that can transform your results. Sarah breaks down how to craft stories that build trust, create lead magnets that capture listeners, and leverage your appearances for maximum impact. Key topics...
May 26, 2025•45 min•Season 1Ep. 151
DJ van de Venter shares how he built Dr. Telix, a telehealth doctor's network that connects patients with healthcare providers online. Learn how he transitioned from digital marketing to healthcare tech in just 8 months, combining his sales expertise with technical solutions to create a thriving business. DJ explains the challenges of marketing in the healthcare sector, shares practical tips for maintaining the personal touch in telehealth, and discusses his upcoming online recovery program desi...
May 19, 2025•30 min•Season 1Ep. 150
Looking to make your business content more engaging? Jeff from Pod Duty shares how his live podcast theater helps business owners create better content through in-person experiences. In this episode, you'll discover how moving from remote recording to live events can transform your content quality without breaking the bank. Jeff explains his unique "no risk"business model where creators pay nothing upfront and simply split ticket sales 50/50 with the venue. Learn practical tips for improving you...
May 12, 2025•35 min•Season 1Ep. 149
In this episode, Peter Banigo talks with Jena Hatch aboutcreating a "multiplicative effect" in your business by combining AI tools with offshore virtual assistants. Jena reveals how this approach goes beyond traditionaloutsourcing by automating routine tasks with AI while elevating your VA to handle higher-level work. You'll learn practical strategies for recording and converting meetings into training materials, specific AI tools that save hoursof work, and security measures to protect your bus...
May 05, 2025•38 min•Season 1Ep. 148
Did you know it's possible to use AI in your business WITHOUT your data ever leaving your premises? While many companies are banning AI tools over privacy concerns, I'm showing you a better way. In this final episode of our AI security series, I reveal how private AI deployment is not only possible but simpler than you might think. I'll walk you through: How to keep 100% control of your data with private AI models When it makes financial sense to switch from public to private AI A straightforwar...
Apr 28, 2025•13 min•Season 1Ep. 147
When Clear View AI was slapped with a €30.5 million fine for GDPR violations, they joined a growing list of companies paying the price for mishandling AI and data protection. Is your business next? In this no-nonsense episode of Tech Your Business, I break down the three critical GDPR requirements for AI systems that most legal and IT teams completely miss. No technical jargon - just straightforward advice on keeping your company's AI implementation on the right side of increasingly vigilant EU ...
Apr 21, 2025•17 min•Season 1Ep. 146
Ever hit "send" on a chat with an AI and wondered where your data actually goes? You're not alone. I've been working with businesses on AI implementation for a while now, and what I've discovered might make you think twice about what you're typing into those chatbots. Remember that massive Samsung leak 2023? Their engineers popped some proprietary code into a popular AI chat service to check it, and before long, that confidential code was... well, not so confidential anymore. In this episode, I'...
Apr 14, 2025•18 min•Season 1Ep. 145
Maxwell Ivey, a blind business coach, explains how makingyour website accessible can help your business stand out from competitors.Discover practical tips for testing your website's accessibility, improving your e-commerce product descriptions, and using keyboard-first design principles. Learn how one company's focus on accessibility led toreduced customer service costs and made them more attractive to talented job seekers. Maxwell shares three simple changes you can make this week to start maki...
Apr 07, 2025•39 min•Season 1Ep. 144
Most business owners waste time on LinkedIn with nothing to show for it. In this episode, LinkedIn expert Nate Morse reveals his practical system for turning your profile into a client-attraction tool. Discover why most people fail on LinkedIn, how to optimize your profile for leads (not just connections), and a simple 30-minute daily routine that can generate 5-10 quality calls per week. You'll learn specific tactics to bypass the algorithm, when to use automation tools properly, and how to foc...
Mar 31, 2025•29 min•Season 1Ep. 143
In this practical episode of Tech Your Business, sales expert Dave Kahle reveals how to build a sales system that transforms random selling activities into predictable business growth. Dave explains his proven 5-stage progression model (suspects→prospects→customers→clients→partners) and shares exactly how to define, measure, and improve each stage for your specific business. You'll learn why most entrepreneurs struggle with sales (focusing on money instead of relationships) and how to create a d...
Mar 24, 2025•38 min•Season 1Ep. 142
In this eye-opening episode of Tech Your Business, Google Ads expert John Horn reveals why most businesses fail with Google Ads and shares practical strategies to turn your campaigns into profitable lead generators. John Horn, CEO of StubGroup, breaks down the common Google Ads mistakes and shows how to avoid them. Learn how to determine if Google Ads is right for your business, the minimum budget needed for meaningful results, essential elements to have in place before launching, key metrics to...
Mar 17, 2025•36 min•Season 1Ep. 141
In this practical episode of Tech Your Business, brand SERP expert Jason Barnard reveals his Hub and Spoke model that helps business owners control what Google and AI say about them online. Learn why what appears when someone searches for your business directly affects your bottom line, and how to make AI recommend your brand. Jason explains how to use your website as a powerful "Hub" with strategic "Spokes" to create a consistent, authoritative digital presence that AI systems trust. Discover r...
Mar 10, 2025•31 min•Season 1Ep. 140
In this episode of Tech Your Business, cybersecurity architect Evgeniy Kharam reveals how technical professionals can bridge the communication gap with business stakeholders. Discover practical techniques for explaining complex tech concepts in business terms, managing presentation anxiety, and building genuine connections in remote work environments. Learn the art of using metaphors and analogies to translate technical value into business outcomes, and understand why empathy might be the most i...
Mar 03, 2025•36 min•Season 1Ep. 139
Doing everything yourself in business is costing you more than you think. In this eye-opening episode of Tech Your Business, systems coach Joe Casabona shows you how to stop being the bottleneck in your own business and win back 12 hours every week. Key topics covered: * Why small tasks actually cost you 3-4 times more time than you think * How to spot which tasks you should stop doing right now * Simple, free tools to start automating your business today * A practical framework to break down co...
Feb 24, 2025•50 min•Season 1Ep. 138
In this episode of Tech Your Business, comedy entrepreneur Leanne Linsky shows how she built Plauzzable, a successful tech platform for live online comedy, despite having no coding experience. Learn practical steps any business owner can take to turn their industry knowledge into a working tech solution. Key topics covered: * How to communicate your vision to developers when you're not technical * Finding and managing the right technical team * Testing ideas before spending money on development ...
Feb 17, 2025•34 min•Season 1Ep. 137
In this must-watch episode of Tech Your Business, Amazon expert Trevor Neill shares the real story of how to start selling on Amazon without making costly mistakes. After losing $20,000 on his first try, Trevor breaks down the smart way to begin your Amazon selling journey, starting with retail arbitrage before moving to private label. Key topics covered: * Why retail arbitrage is the best starting point for new sellers * How to pick products that will actually sell * Simple ways to stand out in...
Feb 10, 2025•34 min•Season 1Ep. 136
In this fascinating episode of Tech Your Business, Nick Jain, CEO of IdeaScale, shows how big companies like NASA and Fortune 500s gather and pick the best ideas from their workers. Learn how large organizations are moving beyond old-fashioned suggestion boxes to find brilliant solutions from employees at all levels. Key topics covered: Why the best ideas often come from unexpected employees How big companies use voting systems to spot winning ideas Real examples of employee ideas that made a hu...
Feb 03, 2025•32 min•Season 1Ep. 135
In this practical episode of Tech Your Business, app developer Dan Hafner breaks down why small business app development is now within reach for every business owner. Gone are the days when getting an app meant spending hundreds of thousands of pounds - Dan shows you how new no-code tools have changed everything. Learn about: - How apps differ from mobile websites and why it matters - Real examples of small businesses transformed by custom apps - Smart ways to start building your app without cod...
Jan 30, 2025•33 min•Season 1Ep. 134
In this practical episode of Tech Your Business, remote work pioneer Shane Spraggs shares why remote work management often fails and how business owners can fix it. Learn why bringing everyone back to the office isn't the answer - and what actually works instead. Key topics covered: * The real reason big companies are struggling with remote teams * How to set clear expectations and track work without micromanaging * Practical ways to build team spirit in a virtual environment * Smart hiring prac...
Jan 27, 2025•35 min•Season 1Ep. 133
In this fascinating episode of Tech Your Business, Boaz Mizrachi from Tactile Mobility shows how his team is making cars smarter with less computing power, solving one of the biggest challenges in modern vehicles. Learn how this Israeli tech company turns everyday car sensors into powerful tools that help vehicles: * Feel the road conditions in real-time * Work out how much fuel they're actually using * Spot problems with tyres and brakes early * Handle different road surfaces more safely Boaz s...
Jan 23, 2025•31 min•Season 1Ep. 132
In this game-changing episode of Tech Your Business, marketing expert Merag Shahzad shows small business owners how to build a marketing strategy that actually works, using the same careful planning that goes into running a Michelin star kitchen. Discover why randomly boosting posts won't grow your business and learn how to create a proper marketing plan that brings real results. Key topics covered: * Why most small businesses waste money on marketing * How to pick the right marketing approach f...
Jan 20, 2025•47 min•Season 1Ep. 131
In this practical episode of Tech Your Business, McDonald's veteran Marianne Page shares the 4 simple business systems that helped McDonald's grow from a small restaurant to a global empire - and how you can use them in your own business. Discover how to make systems work without getting bogged down by complicated processes. Whether you're running a restaurant, creative agency, or service business, learn how to build systems that actually stick. Key topics covered: * The 4 S-Systems every busine...
Jan 16, 2025•42 min•Season 1Ep. 130
In this practical episode of Tech Your Business, tech entrepreneur Bo Bennett shares 30 years of real-world experience on how to choose technology that serves your business. Learn from his journey starting from the early days of the internet to running successful AI companies today. Key topics covered: * Smart ways to pick business technology without getting overwhelmed * Why popular tech isn't always the best choice for your business * Real problems with open source software that most people do...
Jan 13, 2025•32 min•Season 1Ep. 129
In this game-changing episode of Tech Your Business, former Hormozi LinkedIn strategist Sam Swirsky shares why your LinkedIn profile matters more than your posting schedule. Learn simple, practical tips to make your profile work harder for your business, even if you're short on time. Key topics covered: * Why spending time on your profile beats daily posting * The most important sections of your LinkedIn profile * How to make your profile photo stand out (without hiring a pro) * Simple ways to t...
Jan 09, 2025•33 min•Season 1Ep. 128
Find out how to protect your business from negative SEO attacks in this vital episode of Tech Your Business. Michael Podolsky, founder of PissedConsumer.com, shares real-world experience from fighting off 18 years of SEO attacks on his review platform. Learn essential strategies to defend your website: How to spot the warning signs of a negative SEO attack Simple tools to monitor your website's backlinks Practical steps to protect your site before attacks happen Using Google's disavow tool to co...
Jan 06, 2025•31 min•Season 1Ep. 127
