#57. Marketing that makes your customers FEEL with Randy Crane - podcast episode cover

#57. Marketing that makes your customers FEEL with Randy Crane

Jan 29, 20241 hrSeason 1Ep. 57
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Episode description

On this episode of Tech Your Business, host Peter Banigo interviews "Fearless Marketer" Randy Crane on the immense power of emotional marketing.

With 40+ years of experience advising major companies, Randy breaks down why human connections beat AI when making sales.

He shares psychology on how solving problems and evoking feelings inspire purchases more than facts.

Randy reveals mistakes businesses make by fixating on prices over resonating with customers.

He outlines an exercise for identifying target audience emotional drivers and crafting content that compels.

Tune in to master vital emotion-focused marketing tactics that build rapport and ROI!

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