In this episode you'll learn: To know and focus on your true strengths, and hire others to do what you need help with For those who are shy, how to arrange circumstances so you will be in a position to overcome your shyness Why authentic cuisines ultimately beget fusion dishes Why regional cuisines are, in many cases, more important than national cuisines Why promoting regions instead of entire countries can help combat overtourism Why travel is the best education Discussed in this episode: Rose...
Jan 28, 2019•36 min•Ep. 17
In this episode you'll learn: How the food tourism industry is behind the times, and why you are missing an important opportunity Why more people than ever are looking for meat-free dishes How traditions move on (and rightly so) How vegetarian food can also please meat-eaters Why restaurant and hotel chefs are actually being prevented by their owners from innovating with vegetarian and vegan cuisine Why we should stop listening to others and start listening more to ourselves Discussed in this ep...
Dec 18, 2018•45 min•Ep. 16
In this episode you'll learn: How people take their own behaviors and preferences with them when they travel. Why special diets are here to stay. The preference for Halal is growing quickly, even among non-Muslims. Halal isn't just about religious preferences, it's also a way to guarantee the origin of foods and protect food safety Why it's so hard to reproduce a taste of place after you've traveled home from the place How gastronomy and music are two universal languages How gastronomy can build...
Nov 19, 2018•40 min•Ep. 15
In this episode you'll learn: Why developing a sense of community is critical in food tourism Why creating a unique and memorable experience is a critical part of getting food tourism right Why you can't worry about doing what is expected of you - just follow your heart Discussed in this episode: Alison's company: Acorn Tourism Development Consultants
Oct 16, 2018•35 min•Ep. 14
In this episode you'll learn: How being an entrepreneur is a job: you have to take it seriously Why you need to have savings built up before you launch out on your own How "no" is a big motivator Why Instagram isn't the panacea everyone thinks it is How secondary and tertiary destinations can help solve the overtourism problem How to get professional quality photos and videos without spending a lot Discussed in this episode: Their Food Travel Blog: With Husband In Tow Their Company: WHIT Media...
Sep 20, 2018•47 min•Ep. 13
In this episode you'll learn: Why you need to delegate to be able to succeed If someone doesn't accept your offer initially, don't give up Why it's important to speak English in any industry Why the past doesn't repeat but it often rhymes Why you need to be remarkable or be nothing How ego and overconfidence can ruin everything Why you can't rest your laurels Why you shouldn't try to be all things to all people Just do it: start a business even if you don't have the experience Discussed in this ...
Sep 03, 2018•38 min•Ep. 12
In this episode you'll learn: Why it's important to have a connection to the food you eat. How nature can inspire cuisine. Why it's important to preserve endemic culinary cultures. Why it's important to dream about your potential. How take inspiration from others to help you follow your own path. How to stay competitive when the price of products keeps going down. Discussed in this episode: His company NaturalWalks...
Jul 16, 2018•45 min•Ep. 11
In this episode you'll learn: Why food & beverage packaging can often have a greater impact on a consumer than the actual product itself How multiple languages on the packaging can affect consumer's expectations of the product or experience How attractively packaged food/beverage products can help foster long-lasting visitor memories Discussed in this episode: Jenn David Design How to Design Your Specialty Food Packaging to Sell , a book by Jenn David Connolly...
Jun 20, 2018•46 min•Ep. 10
In this episode you'll learn: What food and fashion have in common About the risk of food/beverage homogenization and what to do about it Why focusing on the food experience in local areas is critical to success Why serving a memory and not a meal is the key to success What happens when you have a 1 on 1 conversation with another human (in our era of the Internet) Discussed in this episode: Tools of Titans (book)...
May 19, 2018•35 min•Ep. 9
In this episode you'll learn: Why it's important to find and then share the stories about the area as well as the products and the people What goes into an area's "signature dish" How to motivate yourself to get started on a food tourism project of your own The destination marketing opportunity today for secondary and tertiary destinations Think about and develop unexpected food & beverage experiences The three things that make food travel memorable Discussed in this episode: Trailing the Ta...
Apr 23, 2018•37 min•Ep. 8
In this episode you'll learn: How to coalesce a smaller community around its food and beverage assets What you need to watch to ensure that you always stay relevant How and why you need to share the story of a place in order to sell it How brand promise affects food traveler expectations - for better or worse How to create a win-win-win among local residents, destination marketers/governments and visitors Why politicians need to perform a cost-benefit analysis before interfering with destination...
Mar 18, 2018•46 min•Ep. 7
In this episode you'll learn: What it means to be a passionate potato How to establish and then prioritize your core values How to become an Innovation Master by acting like a "C.I.A." agent How to bring your vision to life when everyone else says "no" Why you need to trust your inner voice Discussed in this episode: Food In Action
Feb 21, 2018•42 min•Ep. 6
In this episode you'll learn: How it's OK to start with nothing more than a vision - build it and they will come Why it's critical to honor our food traditions and food cultures Why starting with the hardest task makes subsequent tasks easier What can be done to reduce "overtourism" and the strain on popular destinations Why tourists should be encouraged to eat the local dishes Discussed in this episode: Eataly Eataly World...
Jan 23, 2018•50 min•Ep. 5
In this episode you'll learn: Why you need to be true to your cuisine (don't try to imitate). Why it's important to preserve traditional cooking techniques. Why it's important to be proud of what you have - your heritage, culture and ingredients. Why infrastructure is crucial to disseminating food and beverage experiences to visitors. Discussed in this episode: Taste Belize Chef Sean's TedX Talk...
Dec 19, 2017•42 min•Ep. 4
In this episode you'll learn: How the customer becomes the hero What it was like to be a pioneer in the food travel industry The importance of word-of-mouth and referrals The importance of Instagrammable moments Why entrepreneurs should go all in right from the start
Nov 16, 2017•36 min•Ep. 3
In this episode you'll learn: How 3 siblings were able to balance work and personalities in a family-owned business How 3 siblings started a food truck with a lot of passion about and interest in food, but no foodservice experience Why introducing an open books policy with company employees contributed to greater employee commitment to the business How you don't need to be a professional writer to write a cookbook The importance of visioning...
Oct 11, 2017•37 min•Ep. 2
In this episode you'll learn: How to "just do it" and follow your dream Why it takes patience when growing a business Why it's important to listen to your customers What visioning is and why it's key to your business success Visit www.zingermanscommunity.com to learn more about the company. Ari's books can be ordered at www.zingtrain.com/books-and-dvds
Aug 22, 2017•40 min•Ep. 1
