Ep 7. Bill Baker - On Relevance, Strategy & The Human Touch
Mar 18, 2018•46 min•Ep. 7
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Episode description
In this episode you'll learn:
- How to coalesce a smaller community around its food and beverage assets
- What you need to watch to ensure that you always stay relevant
- How and why you need to share the story of a place in order to sell it
- How brand promise affects food traveler expectations - for better or worse
- How to create a win-win-win among local residents, destination marketers/governments and visitors
- Why politicians need to perform a cost-benefit analysis before interfering with destination marketing budgets
- Why human interaction is essential to a successful food or beverage visitor experience
Discussed in this episode:
Destination Branding for Small Cities (book on Amazon)
New toolkit for Successful Destination & Community Branding (series of article downloads)
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