Summary In this episode, Kristin Naragon from Akeneo discusses the importance of product experience and the role of a Product Information Management (PIM) system in delivering a seamless and consistent customer experience. She highlights the impacts of implementing a product experience strategy, including increased sales, faster time to market, and improved employee satisfaction. Kristin also explores the integration of AI in PIM workflows and the need for human intervention to ensure accurate a...
Jan 30, 2024•45 min•Ep. 216
Summary In this episode, Alon Massil, the founder of Datalix, discusses the importance of sales prospecting and the challenges faced in acquiring data for targeted marketing. He emphasizes the need for personalized and relevant messaging in cold emailing. Alon also explains how Datalix aims to solve these challenges by providing a platform that consolidates data from various sources and offers task prioritization and personalized messaging capabilities. He highlights the potential of partnership...
Jan 23, 2024•27 min•Ep. 215
Summary for Episode 2: In the second part of our discussion with Mathias Schreiber, the focus shifts to the alignment of the three key entities in the Magento ecosystem: Magento Association, MageOS, and Adobe. Mathias explores the collaboration between these entities and how they collectively contribute to a productive and cohesive community. He discusses the future of Magento, the-domain of MageOS in its collaboration with Adobe, and the overall alignment of these entities for enhanced producti...
Jan 15, 2024•30 min•Ep. 214
Summary for Episode 1: In this episode, Mathias Schreiber, the Executive Director of the Magento Association, delves into the recent changes in the Magento community and the challenges it faces. He highlights the critical role of collaboration and open source within the community and the ongoing efforts towards positive solutions. The conversation initially focuses on the Magento Association's strategies for addressing these challenges, engaging the community in collaboration, and the importance...
Jan 09, 2024•36 min•Ep. 213
Summary In this episode, Erwin Howe, the founder of Chromatics, discusses his passion for magic and how it relates to marketing and sales. He emphasizes the importance of caring for customers, helping them, and educating them in the sales process. Erwin also introduces Conversion Cow, a tool that helps businesses improve their website conversions. He advises businesses to focus on the basics of website design and to prioritize customer needs and benefits. Erwin concludes with a shameless plug fo...
Jan 02, 2024•37 min•Ep. 212
Summary Andrew Buehler, CEO of Urban Smokehouse, shares his journey of starting a company that provides precooked barbecue foods. He discusses the challenges of urban living and the lack of access to traditional barbecue equipment and time. Andrew explains how Urban Smokehouse cooks barbecue foods the right way, vacuum seals them, and ships them nationwide for convenient reheating. He talks about the crowdfunding process and the importance of market fit. Andrew also discusses the logistics and s...
Dec 31, 2023•33 min•Ep. 211
In this episode, Isra Arawi, an email marketing specialist, discusses the importance of email marketing and deliverability. She emphasizes that an email list is the only asset a business truly owns and recommends protecting it by regularly downloading and saving it. Isra also provides tips for effective email collection, nurturing and segmenting email lists, managing unsubscribes and spam rates, and tracking key metrics. She advises businesses to choose an email marketing platform based on their...
Dec 28, 2023•38 min•Ep. 210
In this episode, Brent interviews Morgan Gist MacDonald, the CEO and founder of Paper Raven Books, about the importance of writing a book for entrepreneurs. They discuss the process of writing a book, including identifying the scope and topic, and navigating the book funnel. Morgan emphasizes the need to consider the reader's perspective and the relevance and timeliness of the book. She also shares insights on monetizing a book and the different types of nonfiction books. The conversation conclu...
Dec 26, 2023•50 min•Ep. 209
Takeaways Data analytics is important for businesses of all sizes to make informed decisions. Using an analytics tool can save time and money compared to building one in-house. Unified data from different platforms provides accurate and readable information for analysis. AI tools can help with predictive analytics and provide quick answers to specific questions. Strategies for the upcoming quarter include focusing on sell-through and right-sizing inventory. Chapters 00:00 Introduction 00:31 Over...
Dec 19, 2023•32 min•Ep. 208
Here are the mentions with timestamps arranged by topic: Wax Seals: Mention: Kay Collier's main focus in her business, creating and selling wax seals. Timestamp: 00:00:01 Antique Seals: Mention: Kay Collier collects and sells antique seals. Timestamp: 00:00:01 Catherine Hastings and Company: Mention: Kay Collier's business where she sells handmade seals and designs her own modern seals. Timestamp: 00:00:01 Free course on using antique seals: Mention: Kay Collier offers a free course on using and...
Dec 12, 2023•45 min•Ep. 207
Tools, Websites, Links, Books, and Videos mentioned in the podcast episode: SEO Checker website: 00:02:30 YouTube: 00:09:39 TikTok: 00:09:39 Social networks: 00:09:39 Google Ads: 00:09:39 Facebook Ads: 00:09:39 Artificial intelligence in search engine results page: 00:09:39 Keyword research: Starting from ideas that are interesting for your audience and then optimizing the content to be liked by Google. (00:12:34) Content brief: Avoiding specific requirements and giving more freedom to authors t...
Dec 05, 2023•35 min•Ep. 206
Topics: Ecommerce platforms for dropshipping: Autodesk: 00:00:13 eBay: 00:00:44 Shopify: 00:00:44 Amazon: 00:00:44 Etsy: 00:00:44 Social media platforms for organic advertising: TikTok: 00:03:33 Instagram Reels: 00:03:33 Additional mentions: Autodesk: 00:23:47 (description: a platform for dropshipping and ecommerce businesses) TikTok: 00:19:07 (description: social media platform for generating traffic and sales) Shopify: 00:17:53 (description: popular ecommerce platform for dropshipping) WooComm...
Nov 28, 2023•30 min•Ep. 205
https://www.recurate.com/
Nov 21, 2023•36 min•Ep. 204
Mentions with timestamps: Disruptive Advertising - Performance marketing agency founded by Jacob Baadsgaard. Website Timestamp: 00:00:19 New Zealand - Jacob Baadsgaard took his oldest daughter on an adventure to New Zealand. Timestamp: Not mentioned Zone Two Cardio - Jacob Baadsgaard mentioned his passion for zone two cardio workouts. Timestamp: 00:01:17 Books - Jacob Baadsgaard mentioned listening to books during his cardio workouts. No specific book titles were mentioned. Timestamp: Not mentio...
Nov 14, 2023•36 min•Ep. 203
Link to Pink Leopard website: https://www.pinkleopard.co.uk/ Link to Laura Hanlon's LinkedIn profile: https://www.linkedin.com/in/laurahanlon-pinkleopard/
Nov 07, 2023•42 min•Ep. 202
Visit https://link.money for more information Link Money provides a pay-by-bank platform that allows US merchants to accept direct payments from a customer's bank account. This saves merchants 60-80% on credit card processing fees. Interchange fees charged by card networks like Visa and Mastercard have been steadily rising, now costing merchants 2.5-3.5% per transaction. This significantly cuts into profit margins. Direct bank transfers are ubiquitous in many countries, but fragmented banking in...
Oct 31, 2023•30 min•Ep. 201
https://endearhq.com/q4-shopify-psychobunny-endear https://www.youtube.com/@caseyfromendear
Oct 24, 2023•41 min•Ep. 200
In this podcast episode, Arno Ham, the CTO of Sana Commerce, discusses his role at the company, his passion for technology, and the challenges of B2B e-commerce. He emphasizes the importance of direct integration with ERP systems and the need for digital transformation in B2B. Arno also shares insights on pricing complexities, customer relationships, and the changing expectations of younger business owners. He advises businesses to understand their B2B buyers' needs and to form a multidisciplina...
Oct 17, 2023•35 min•Ep. 199
https://www.linkedin.com/in/distantj/
Oct 10, 2023•33 min•Ep. 198
https://page.aicommerce.com/free-amazon-listings-optimization-audit
Oct 03, 2023•36 min•Ep. 197
Introducing the Partner Corner, featuring Endear. Brent introduces Jason Sidana, Chief Growth Officer at MaxBurst, and Madeleine Anderson, Partner Manager at Endear. Jason discusses his company's holistic approach when working with clients and the importance of partnering with other companies to provide comprehensive solutions. He also shares his realization of using sales staff for marketing purposes and the value of staying connected to the end consumer. Madeleine emphasizes the merging of ret...
Sep 26, 2023•39 min•Ep. 196
Mentions with timestamps: Topic: Wix and related tools Wix: throughout the episode Wix Ecommerce: throughout the episode Wix Editor: throughout the episode Wix App Market: throughout the episode Topic: AI tools Generative AI: 00:08:45 Machine Learning: 00:08:45 Wix AI Text Creator: 00:08:45 Topic: Other tools and features Third party apps integration in checkout: 00:12:12 Product recommendation for cross-selling and upselling: 00:12:34 AI-generated website creation (upcoming product): 00:13:07 W...
Sep 19, 2023•37 min•Ep. 195
If two witches watched two watches, which witch would watch which watch? Each witch would watch which watch belonged to which witch’s wrist.
Sep 12, 2023•39 min•Ep. 193
Mentions with timestamps: Strike Graph: 00:00:01 Lake Minnetonka Sailing School: 00:01:09 PCI Compliance: 00:02:16 Introduction of Justin Beals: 00:00:01 Justin's passion for sailing and skateboarding: 00:01:09 Joke about a giant duck at a fancy restaurant: 00:02:16 Discussion about starting Strike Graph and entrepreneurship: 00:03:24 Explanation of VC-backed startups and funding rounds: 00:05:44 Discussion about revenue and valuation in startups: 00:08:21 Mention of overvaluation in the tech in...
Sep 05, 2023•37 min•Ep. 192
In the podcast Talk Commerce, Brent Peterson talks to Chris Bach, the co-founder of Netlify, a platform that helps developers build dynamic websites, e-commerce stores, and applications. In their discussion, they dive into the concept of headless and composable architecture, emphasizing its benefits. Chris explains that headless architecture allows the front-end of a website to run independently but simultaneously access its back-end systems. In terms of composable architecture, it's about choos...
Aug 29, 2023•36 min•Ep. 191
https://hippyfeet.com/
Aug 22, 2023•48 min•Ep. 190
In this episode hosted by Brent Peterson, guest Lauren Schwartz, CEO and Founder of the Loft325 Creative Agency, discusses her role in helping e-commerce brands grow their revenue through refined creative execution, paid social campaigns, organic social, and email marketing. The detailed conversation revolves around several topics, including the importance of TikTok in e-commerce, advice on content creation, thoughts on the potential ban of TikTok, the resurgence of Snapchat and the significance...
Aug 20, 2023•27 min•Ep. 189
In this insightful episode of Talk Commerce, Brent Peterson invites Tobi Buxhoidt, the co-founder of ParcelLab, a leading Operations Experience Management platform. Boasting a rich background in logistical operations and a passion for streamlining customer experience, Tobi shares forward-thinking insights on the role of post-sales customer interactions in brand success. Born in Germany and based out of Boston, Tobi describes how ParcelLab operates on an international scale with several offices w...
Aug 15, 2023•32 min•Ep. 188
https://www.linkedin.com/in/johnclunn/
Aug 08, 2023•23 min•Ep. 187
In the podcast "Maximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe Thomas," Brent interviews Chloe, a globally recognized expert in eCommerce marketing problem-solving. As the author of several best-selling books, a keynote speaker, advisor, and host of the award-winning podcasts eCommerce MasterPlan and Keep Optimising, Chloe shares insightful perspectives on sustainability, marketing trends, artificial intelligence (AI), and the role of AI in content creation...
Aug 03, 2023•39 min•Ep. 186
