Talk Commerce - podcast cover

Talk Commerce

Brent W. Peterson•talk-commerce.com
Technology
Business
Entrepreneurship
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com
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Episodes

Revolutionizing Returns: Harnessing the Power of Reverse Logistics with Amena Ali

In this engaging episode of Talk Commerce, Brent Peterson sits down with Amena Ali, CEO of Optoro, a company specializing in optimizing returns and reverse logistics for businesses. They delve deep into the world of e-commerce returns, discussing how an effective returns management process can greatly enhance customer experience and loyalty. Amena shares insights on how retailers can manage returns to improve their bottom line, using AI to evaluate fraud risks and facilitate instant exchanges. S...

Jul 25, 2023•28 min•Ep. 184

Decoding the AI Revolution: Retail Transformation with Arv Natarajan

https://www.groupbyinc.com/news/news-articles/groupby-delivers-next-gen-ecommerce-search . Arv's LinkedIn, https://www.linkedin.com/in/arvnatarajan/?originalSubdomain=ca GroupBy's LinkedIn, https://www.linkedin.com/company/groupby-inc/ Twitter, https://twitter.com/GroupByInc...

Jul 04, 2023•31 min•Ep. 181

Unveiling SEO Secrets: A Deep Dive with Alchemy Leads' Founder Sean Chaudhary

Welcome to another episode of Talk Commerce with your host Brent Peterson. Today, we have the pleasure of chatting with Sean Chardhary, a seasoned SEO expert and the founder of Alchemy Leads. Based in Los Angeles, Alchemy Leads stands out in the SEO world, not just for its rapid growth but also for its unique approach. Sean's agency is built on the belief that small, technically elite teams can execute complex digital marketing strategies more effectively and efficiently than larger firms. With ...

Jun 27, 2023•33 min•Ep. 180

Scaling E-commerce Success: Unifying Customer Service with Stephanie Bateman of Gorgias

In this episode of Talk Commerce, your host, Brent Peterson, sits down with a distinguished guest, Stephanie Bateman, a dynamic sales leader with a focus on meaningful business development and account growth. Stephanie's unwavering commitment to her work and her knack for devising simple yet effective solutions to intricate business problems have won her accolades in her industry, reflected in her impressive less than 5% annual client churn rate and extensive experience managing complex sales cy...

Jun 20, 2023•20 min•Ep. 179

Reviving Lost Revenue: A Deep Dive into E-commerce Analytics with Dave Hyman

In this riveting episode of Talk Commerce, we're excited to delve into the world of e-commerce monitoring and analytics with our special guest, Dave Hyman. Dave is the head of sales and the co-founder of Webeyez, a leading e-commerce monitoring and analytics solution that has made a name for itself by helping businesses recover lost revenue by tackling technical and operational issues head-on. Webeyez's impressive track record, boasting $3M recovered from a single error for EQ3 and a massive 83%...

Jun 13, 2023•37 min•Ep. 178

Retail Media Networks: The Future of B2B Advertising in a B2C World with Eboni Ryan

In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on ...

May 23, 2023•28 min•Ep. 175

Digital Marketing & AI with Twibi's Brenton Thomas

In this episode of Talk Commerce, Brent Peterson is joined by Brenton Thomas, CEO and co-founder of Twibi, a digital marketing agency focusing on Google, Facebook, and LinkedIn ads. Brenton shares his insights on the importance of revenue and return on ad spend, and the potential pitfalls of focusing too much on impressions and clicks. He also discusses the changes in Google's ad platform, the shift towards AI, and how automation is shaping the future of digital marketing. Plus, Brenton shares h...

May 16, 2023•29 min•Ep. 174

Building a Fitness Community and Business with Aaron Boike

Show Notes: Introduction Aaron Boike, co-founder of Three Click Mobile Fitness Aaron's journey from managing Snap Fitness gyms to starting his own business Origins of Three Click Mobile Fitness Aaron's passion for helping others lose weight and enjoy life Mentoring under Benjamin Cowan, a local entrepreneur The booking process and focus on customer goals Success Stories and Partnerships Brent's personal experience with Three Click Mobile Fitness Partnership with Performance Running Gym Building ...

Apr 25, 2023•33 min•Ep. 171

ChatGPT Chronicles: Exploring AI's Impact on the Tech Landscape with Dave Malda

Today, I have Dave Malda from Jitterbit. In this episode, we'll be talking about the top tech conferences in the United States and how they are shaping the future of technology. We also chat about ChatGPT, a powerful language model trained by OpenAI, which can answer any question you may have on a wide range of topics. So sit back, relax, and let's dive into the world of tech conferences and ChatGPT.

Mar 18, 2023•27 min•Ep. 163

Life Goes on While Working in a War Zone with Roman Kuzub

What is your perception of life in a war zone? Most of us can't imagine what it is like to work in conditions where air raid sirens are normal. We interview Roman Kuzub with Default Agency on his team, their work, and life in a warzone.

Mar 14, 2023•23 min•Ep. 162

What are you doing to build loyalty with Rick Elmore

One of the most effective strategies for building loyalty with your clients is to send a handwritten note. Handwritten notes show a level of care and attention that cannot be matched by any other medium. Handwritten notes are a powerful way to make a personal connection and can be used to thank your client for their business. Handwritten notes can be sent as a thank you after a purchase, to celebrate a milestone, or to simply show appreciation for being a loyal client. The personal touch of a ha...

Mar 07, 2023•32 min•Ep. 161

Forget Everything You Thought You Knew About Brand Collaboration with Scott Moore

In today’s episode Scott explains how; Brand collabs cut through the digital clutter to create impactful and effective marketing in an age when marketing has been increasingly commodified. Collabs will counter a cookie-less future promising less creativity and a return to “bigger-takes-all" message bombing. How a “collab marketplace” solves many of the friction points stymying brands as they try to get in the game. Collabs are now available to all brands not just a tool that has been mastered by...

Feb 21, 2023•37 min•Ep. 159

What's your Exit Strategy for your Business with Natalie Nichols

Are you preparing for a Liquidity event in your business? When setting up an exit strategy for your business, it is important to consider the end goal. This means considering the timeline for when you plan to exit the business, the amount of time and effort you are willing to invest in the process, and the type of exit you are looking for. Consider the legal, tax, and financial implications of each option. Additionally, planning for potential risks and contingencies is essential to ensure a succ...

Feb 14, 2023•43 min•Ep. 158

How to Cope with Grief as an Entrepreneur with Sherry Walling

Sherry helps smart people solve complex problems. Sherry is the one you call when you're in burnout, feeling isolated, need to make a difficult decision, embroiled in a messy situation, out of ideas, and in need of a fresh perspective. Her superpower is bringing calm to crisis and insight to chaos. Sherry has a Ph.D. in clinical psychology and two master's degrees. Sherry has been an academic, researcher, psychotherapist, and best-selling author.

Feb 07, 2023•28 min•Ep. 156