Lucrative Launch Pad: Converting Readers into Revenue with Morgan Gist MacDonald

In this episode, Brent interviews Morgan Gist MacDonald, the CEO and founder of Paper Raven Books, about the importance of writing a book for entrepreneurs. They discuss the process of writing a book, including identifying the scope and topic, and navigating the book funnel. Morgan emphasizes the need to consider the reader's perspective and the relevance and timeliness of the book. She also shares insights on monetizing a book and the different types of nonfiction books. The conversation concludes with a discussion on getting reviews for a book and the services offered by Paper Raven Books. Takeaways Writing a book can position entrepreneurs as experts and provide credibility in their field. The process of writing a book helps authors discover new angles and nuances to their frameworks and stories. A book funnel is a marketing strategy that includes offering bonuses and upsells to readers. Authors can monetize their books through backend products and services. It is important to consider the reader's perspective and the relevance and timeliness of the book. Different types of nonfiction books, such as how-to guides and inspirational stories, can work for different business models. Building an email list and getting reviews are important for book marketing. Paper Raven Books offers services for authors at different stages of the book writing process. Authors can choose different formats for their books, including ebook, paperback, hardback, and audiobook. Writing multiple books can create more income streams and increase an author's visibility. Authors should focus on solving a specific problem or providing a specific outcome for readers. Using keywords and categories on Amazon can help increase visibility for a book. Turning blog posts into a book requires organizing the content and ensuring a cohesive narrative. Authors should consider their goals and the specific outcome they want to achieve with their book. Chapters 00:00 Introduction and Background 02:26 The Importance of Writing a Book for Entrepreneurs 04:32 Navigating the Book Writing Process 05:30 Identifying the Scope of the Book 07:26 Choosing a Relevant and Timely Topic 10:15 Considering Different Types of Nonfiction Books 14:47 Understanding the Book Funnel 19:53 Building a Book Funnel 23:38 Monetizing a Book 25:13 Making Money from Books 27:04 Different Types of Nonfiction Books 30:25 Types of Clients at Paper Raven Books 32:18 Getting Reviews for a Book 36:27 Working with Paper Raven Books 37:33 Choosing Different Book Formats 39:54 When to Write a Book 41:51 Using Keywords and Categories on Amazon 44:26 Turning Blog Posts into a Book 45:38 Shameless Plug