Style and Substance - podcast cover

Style and Substance

Elizabeth Cairns & Fiona Humberstoneshows.acast.com
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business.

Hosted on Acast. See acast.com/privacy for more information.

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

The Dynamics of Collaboration - Avoiding the Pitfalls and Making Partnerships Work

Welcome back to season 12 and, after a post half term catch up sharing Fi's adventures in Rome and my recent challenge with mental health, we dig into todays topic; The Dynamics of Successful Collaboration. If you've ever had your fingers burnt after a disastrous collab, have struggled to make things equitable in partnership or are simply curious about how to get your self in the best possible position for a successful collaboration this is for you. We talk about not only the numerous benefits o...

Nov 06, 202450 minSeason 12Ep. 70

Avoiding Stagnation in Business

How to Keep things Moving and Avoid Getting Stuck in a Rut. Welcome back lovely listeners to our last episode of the season before we head into the half term break. As we look forward to the last quarter of the year we are all about keeping the mojo going, maintaining momentum and avoiding that joy sapping, energy draining business limiting experience of being stuck in a rut. We cover a whole load in this conversation including modelling out some of how Fi avoids stagnation in her own business, ...

Oct 16, 202443 minSeason 11Ep. 69

Renegotiating Boundaries Part 2

Renegotiating Boundaries Part 2 Handling Scope Creep, Pricing and When Partnerships Come to an End We're picking up where we left off form last week and digging back into renegotiating boundaries. This week we'll be talking about how to manage endings - what do you do when collaborations close, relationships and working partnerships need redefining or when you simply can't be at someones beck and call anymore? How do you elegantly make the shift from working pro-bono to charging what you're wort...

Oct 09, 202436 minSeason 11Ep. 68

Renegotiating Boundaries Part 1.

Setting expectations and managing yourself and your clients when things need to shift. Boundaries are tricky to set and hold for many of us, but absolutely essential when you want to do business on your own terms. This episode is split into two parts and this week we are talking about ways to establish boundaries and manage expectations up front, to avoid things having to get sticky. We are reframing boundary setting, helpful for those conflict avoidant folks amongst you, and we dig into what to...

Oct 02, 202438 minSeason 11Ep. 67

Brand, Business or Life Clarity...?

Welcome back lovely listeners, today we are back and talking about one of our absolute favourite and essential topics CLARITY. We all need clarity, but at what level? Brand clarity is one thing, but in order for brand clarity to really have the impact and realise it's true potential, it is ideally underpinned by solid business clarity and, for those of us interested in running business on our own terms, life clarity. In this episode we will dig into the various layers and intricacies of clarity....

Sep 25, 202447 minSeason 11Ep. 66

Menopause, Midlife and Are We Even Relevant Anymore?

Welcome back lovely listeners, in this episode we are keeping it real and tackling the very present question for so many of us at our stage of midlife, whether we are still relevant. We dig into the realities of how menopause, peri menopause and ageing generally affects our capacity to run our businesses and show up in the world with purpose, meaning and relevance. It's an intimate, no holes barred conversation which I hope you enjoy. As ever we would love to hear your thoughts and if this reson...

Sep 18, 202444 minSeason 11Ep. 65

Back to Work, Back to Basics - Setting Yourself up to Thrive

Welcome back lovely listeners to Season 11 and we are coming out of the gates today with an episode to tackle the steps to take to set yourself up for end of year success. We explore four pillars: Aspirations, Values, Boundaries and Habits and our non-negotiables for a thriving last quarter. Hear about our morning routines, the values that drive us and how we are setting ourself up to achieve as we get back to work after the summer break,. Hosted on Acast. See acast.com/privacy for more informat...

Sep 11, 202453 minSeason 11Ep. 64

Summer Series Ep6. Hacks for Getting Re-inspired

Welcome back lovely listeners to our last episode of the summer series and this week we are talking inspiration and getting out of our comfort zones. Listen in to hear our plans for the summer and ways to stay inspired and do send us your questions to tackle in the next season. Hosted on Acast. See acast.com/privacy for more information.

Aug 28, 202412 minSeason 11Ep. 63

Summer Series Ep5 Creating A Vitality Manifesto to keep you're Energy High

Welcome back lovely listeners. We hope you are thoroughly enjoying the summer and taking your vitality in hand. This week your challenge is to Create a Vitality Manifesto and we can't wait to see what you come up with. Listen in for what themes we will be including in ours and remember to be playful, enjoy prioritising your wellbeing and do share your manifesto's and tag us on on socials. @andthrive @thebrand_stylist. Hosted on Acast. See acast.com/privacy for more information....

Aug 21, 20248 minSeason 11Ep. 62

Summer Series Ep4. The Essential Vitality Review

This week we are moving away from overwhelm (here's hoping) and focusing our attention on Vitality. Our absolute favourite topic as we both wholeheartedly believe it is the sustaining and driving force of our businesses and what allows us to really leverage their true potential. This weeks challenge is a Vitality Review and you can find all the questions from the review I walk through with Fi over on my blog www.elizabethcairns.com or under the resources tab, just look for 'Vitality Review'. I h...

Aug 14, 202427 minSeason 11Ep. 61

Summer Series Ep3. Prioritising to Reduce Overwhelm

Having created some space, hopefully turned down the noise a little, this week our short and sweet challenge is intended to help you sift through the spinning plates and those things that are taking up too much mental load and do a little rationalising and prioritisation. It shouldn't take you much more than 20 minutes with the end result being a clear, hopefully reduced and at considered list of the shizzle you actually need to get done, rather than it all feeling like a jumbled mess in your po...

Aug 07, 202411 minSeason 11Ep. 60

Summer Series Ep2. Turning Down The Noise.

Week two of our bitesize summer series is here and this week we are taking steps to reduce the overwhelm that comes from too much noise. Noise creates interference with momentum, distraction from focus, disruption of our own peace of mind and disconnection from our inner wisdom. We will be sharing our individual take on where the noise comes and the impact it has and our challenge this week is a simple one that in just 15 minutes could make a BIG difference. Happy listening folks. Hosted on Acas...

Jul 31, 20249 minSeason 11Ep. 59

Summer Series Ep1. Making Space

Episode 1 of our bitesize summer series is kicking off this week and in our challenge to take small manageable steps to help reduce everyday overwhelm, this week is all about space. We all undoubtedly know the value of making some space, especially if we're feeling a little overwhelmed, we no doubt crave it. Our challenge this week is to approach creating space from the angle of our environment. Listen in to hear more. Hosted on Acast. See acast.com/privacy for more information....

Jul 24, 202415 minSeason 11Ep. 58

Introducing Our New Summer Series: Six Weeks To Less Overwhelm And More Vitality

Welcome to our summer series lovely listeners. We couldn't bear to be away for the whole summer so this week marks the start of our short summer series where we will be taking on a journey to hopefully a little less overwhelm and a lot more vitality. Over the next six weeks we'll be offering you bite sized episodes with a, what we hope is, totally manageable weekly challenge to chip away at the overwhelm and boost your wellbeing and vitality. Enjoy xx Hosted on Acast. See acast.com/privacy for m...

Jul 23, 20243 minSeason 11Ep. 57

How to Set Priorities in Times of Crisis and other Questions Answered

In this our final episode of season 10 we are digging in to some more questions from our lovely listeners, and there's some juicy ones. We explore the challenges of planning effectively, how to remove the worry about whether we are faffing or actually being productive, how to set priorities when life throws you for a loop and how to say what you want to say and continue to show up when energy is lacking...and more. We always love hearing from you guys and have thoroughly enjoyed this conversatio...

Jul 10, 202457 minSeason 10Ep. 56

Finding your Creative Magic

Hello lovely listeners, in this penultimate episode of season 10 we are exploring the challenges of how to find your creative magic and the particular challenges it poses when you don't have an established business. Fi walks us through how she approached this with two of her recent clients. We talk through some strategies and share insights of how to set your creative direction and showcase your style even when you're at the outset of your business journey. We touch on the importance of creative...

Jul 03, 202444 minSeason 10Ep. 55

The Art of Discernment

Hello lovely listeners, we've been paying attention to what many of you are asking for at the moment and it feels like a lot of our community are grappling with some key decisions. Which direction to go? how to shape your business? what is going to be right for you moving forwards...? So today we are tackling the topic of making important decisions. How can we do that in an empowered way? How do we accurately discern what is really right for us and how do we know with certainty what to prioritis...

Jun 26, 202445 minSeason 10Ep. 54

Finding your Space

This week it's all about finding your space lovely listeners. That sweet spot in the market that when you find it opens up possibilities, reduces overwhelm and frustration and supports you to win the right clients. We explore what it means to find your space, how it fits into the wider picture of the strategic clarity you need to run your business with confidence and intention and some of the key considerations to bear in mind when seeking out that sweet spot. We talk about the benefits of worki...

Jun 19, 202447 minSeason 10Ep. 53

Strategy, tactics and why to avoid a knee jerk approach to business growth

Hello lovely listeners, those of you who have been around for a while will know we are huge fans here of a strategic and well thought out approach to business and this week we're exploring why. We dig into the difference between strategic and tactical approaches and how it's so often the case that we are reactive or knee jerking in business when a more thoughtful approach is needed. We talk about the reasons why we don't often work strategically and the hallmarks of both strategy and tactics. MI...

Jun 12, 20241 hr 5 minSeason 10Ep. 52

Cultivating Self Belief

Welcome back lovely listeners. Season 10 is kicking off with a juicy episode on the essential but often illusive ingredient for every entrepreneur, self belief. In this conversation we explore the transformative effect of this kind of confidence on our business, why we sometimes struggle to find it and how we can go about getting more of it. Enjoy Hosted on Acast. See acast.com/privacy for more information.

Jun 11, 202446 minSeason 10Ep. 51

Working on versus working in your business and putting your self out there when you're terrified,

We're back with the final episode of this season and more of your juicy questions answered. From how to split your time between working on your business and in your business, how to handle putting yourself out there when you're terrified, to how to hold a boundary when you're asked for more than you can give. Thank you so much to everyone who sent questions in, do keep them coming and we'll get to more in the next season. Have a lovely half term break folks, happy listening. Hosted on Acast. See...

May 22, 202458 minSeason 9Ep. 50

Using your Authentic Voice to Connect and Engage

Welcome back lovely listeners to Part Two of our Finding your Authentic Voice mini series. In this conversation we dig a little deeper into how we can apply our authentic voice to engage and connect meaningfully with our audience. Along with what to bear in mind when setting yourself up for any writing project there are some key copywriting hacks that are industry tried and tested. We hope this inspires you to not only find, but to use your voice for a fully empowered and successful experience o...

May 15, 202447 minSeason 9Ep. 49

Your Questions Answered

Hello lovely listeners, this week we've thrown it over to you and are responding to the huge inpouring of questions from you all. It's a wide ranging conversation talking all things design and business from the very specific what size of font should I use to the state of the economy right now and how we can find our agency and lots in between. Using your voice part two will be coming up for you next week. Happy listening. Hosted on Acast. See acast.com/privacy for more information....

May 08, 202441 minSeason 9Ep. 48

Finding your Authentic Voice part 1

Welcome back lovely listeners to season 9. After a lovely long break we are opening this season with what we hope is a juicy two parter on the topic of finding your authentic voice. Both of us encounter business owners who struggle to do this for themselves and their brands and we are so passionate about the potential that finding and using your authentic brand voice can create for your business. Having a clear, compelling and natural voice enables us to not only connect with our clients and mov...

May 01, 202432 minSeason 9Ep. 47

What We've Learned

Well here we are folks at the end of season 8 and before we head into a break we're dropping in for a review of the year so far. We reflect on the changing economic climate, talk about what's we've learned so far this year and how we are using the energy of spring to gain clarity for what's ahead. It's a short but hopefully sweet conversation where we get personal about what it's like for both of us in business in 2024. Enjoy and if you do please do rate and review, thank you! Hosted on Acast. S...

Mar 27, 202431 minSeason 8Ep. 46

When the Answer to Conflict is Holding a Boundary

This is a hot topic for so many entrepreneurs. When we get into conflict, or emotional situations arise in our business and our instinctive tendency is to fight, flight or fawn there is another way. In this episode we talk around the importance of establishing and holding boundaries for ourselves in our business. We touch on why it is so hard, particularly for women to hold a boundary and some of the underlying principles that facilitate our ability to hold clear and firm boundaries for the bene...

Mar 20, 202440 minSeason 8Ep. 45

Taking Control of your Business

So often, particularly with a well established business, we can get into a mode where things feel like they are a little out of control. Whether that's around feeling constantly overwhelmed, not being sure of where the next piece of work is coming from, getting stuck in a cycle of feast or famine, not feeling like we have a handle on how we are being perceived or perhaps where business is headed. In this short but sweet episode we are exploring 5 simple steps you can take to start to regain more...

Mar 13, 202437 minSeason 8Ep. 44

Your Roadmap to a Show-stopping Brand

I am excited to be sharing this week's conversation in which Fi and I walk through Fiona's Show-stopping Brand Roadmap. It's a really clear, strategic guide to the entire branding journey and one I know will add huge value. Perfect for any entrepreneur beginning the branding journey, rebranding or wanting to know how to make the most of the commercial potential within their brand. Fi takes us through the 8 steps in the process which is a consolidation of years of work and her experience of worki...

Mar 06, 202451 minSeason 8Ep. 43

Flow not Force - creating more ease in business

Hello lovely listeners, as we move into spring it feels like the perfect timing for a conversation about flow. Why, along with vitality, adopting the flow principle of The Empowered Entrepreneur is absolutely essential to ride us through tough times and create more ease (and profitability) in our businesses. In this wide ranging conversation we talk about the key differences between a forceful and flowing approach to business and how to spot the red flags of when you're putting in more effort th...

Feb 28, 202442 minSeason 8Ep. 42

Design Fundamentals for Entrepreneurs

All design, good or otherwise, creates an impression. It affects our perceived credibility, opens up or closes down opportunities and influences the confidence we feel about our work. Whether we realise it or not, whenever we are producing any collateral for our brand we are producing design. From pitch presentations to social media graphics and everything in between, so let's get it right. Understanding design fundamentals as an entrepreneur will help you be more intentional about the impressio...

Feb 21, 202437 minSeason 8Ep. 41
For the best experience, listen in Metacast app for iOS or Android