Welcome back lovely listeners. In this second episode of our self publishing series (more to come next season) we take a gallop through varying aspects of the process of publishing a beautiful book for business. We explore how to tell if it's the right time to write a book and what, in our experience, is needed to pull you through such an epic project. We talk about the motivation required and how that shifts through different stages of the writing process and the importance of knowing exactly w...
Feb 07, 2024•44 min•Season 7Ep. 40
Fellow authors and publishers amongst you will know a book project is not for the feint hearted and producing a beautiful book for business is a labour of love that we are both hugely passionate about. With three best sellers on branding and business between us, we've got a fair bit to say. In this conversation, the first of a few in this series, we are really excited to lift the lid on our own experiences of writing and self publishing. We really hope you enjoy as we share our respective storie...
Jan 31, 2024•44 min•Season 7Ep. 39
Welcome back lovely listeners On what is reputedly the most depressing day of the year we wanted to bring a little light, a juxtaposition to the gloom and pop in with a short and hopefully sweet conversation about finding inspiration in these darker months. We share our personal thoughts on how we embrace the delights this season and some of the habits that keep us going until the shoots of spring emerge. From the beauty of a frost-laden morning walk to the comforting ritual of sipping a hot mul...
Jan 24, 2024•19 min•Season 7Ep. 38
Ever felt like a fraud in your own business, waiting for the other shoe to drop and for everyone to realise you're not as capable as they think? That gnawing fear isn't unique to you; it's a widespread experience known as Impostor Syndrome, and it's the topic of today’s discussion. Welcome back lovely listeners as we dig into season 7, today we are peeling back the layers of this psychological phenomenon, examining why even the most accomplished of us battle a persistent disbelief in our own suc...
Jan 17, 2024•45 min•Season 7Ep. 37
Welcome back lovely listeners and Happy New Year. We're kicking of a New Year and. New Season with our thoughts on the vibe of this year, what we're committing to and sharing a few thoughts on how to create some energy and momentum to pull you through. It's hopefully a lively, uplifting and positive episode, perfect if you need a little boost to get your mojo going as you get back to business. Hosted on Acast. See acast.com/privacy for more information....
Jan 10, 2024•36 min•Season 7Ep. 36
Hello dear ones, As promised, if you need it over the coming days and weeks here's a few moments of guided calm for you to enjoy. Not advised to listen whilst driving so find a few minutes where you can sit undisturbed to give your nervous system a little reset. It's a sweet and simple just over five minutes guided track which is hopefully just enough time to calm everything down a little and create a little breathing room and space amid the madness. I do hope you enjoy it. Hosted on Acast. See ...
Dec 13, 2023•6 min
Well lovely listeners we are finally here at the last episode of the 2023. What a year. Thank you so much for all your support of the podcast to date it really has been so wonderful to hear your feedback, answer your questions and of course read all your lovely reviews, it means such a lot. In keeping with tradition our last episode of season 6 and the year is an opportunity for us to reflect and celebrate. We look back on the highs and lows of 2023, the learnings and the challenges and what we ...
Dec 13, 2023•41 min•Season 6Ep. 35
Join us for our penultimate episode of the year as we explore the intricacies of navigating the holiday season with a sense of calm amidst the inevitable chaos. We delve into some of the challenges we might be facing during this hectic period, from balancing work and personal life to managing social anxiety and family dynamics. We'll share a few thoughts on finding tranquility in the mayhem, suggesting ways to take time for yourself and how acknowledging and addressing underlying anxieties can l...
Dec 06, 2023•35 min•Season 6Ep. 34
Picture this: you've spent months, maybe even years, perfecting your unique product or service, pouring your heart and soul into every detail. Then, out of the blue, you stumble upon a carbon copy of your efforts being touted by a competitor. How do you handle it? Today, we're taking a deep dive into the murky waters of copying, comparison and competition within the entrepreneurial world. Inspired by a listener's question, we break down how to handle the experience of being copied, the emotional...
Nov 29, 2023•59 min•Season 6Ep. 33
In this episode we explore the secrets of successful brand positioning and the power of creating a strong strategy. We look at how to set your brand apart in a crowded market and make sure it resonates with the right audience. We start with the importance of finding your niche or your ‘space’ - a crucial step towards attracting the right clients and building a loyal customer base. We'll take you through the process, emphasising the need for clarity, simplicity and understanding your unique purpo...
Nov 22, 2023•41 min•Season 6Ep. 32
Join us as we discuss the fascinating world of pricing, its complexities and the challenges it poses for entrepreneurs. Navigating the world of contextualised pricing is not an easy task. However, understanding the importance of the value behind the services being provided, the costs associated with the production and delivery and the overall business positioning is key. Hear us out as we shed light on value-based pricing, and why pricing for the value being added, rather than simply the time sp...
Nov 15, 2023•1 hr 4 min•Season 6Ep. 31
Welcome back lovely listeners and we are getting into the swing of season six with what we hope is a pretty dynamic episode. What if the hustle culture, so often glamorised and idolised as the only path to entrepreneurial success, was in fact a toxic trap? Leading you down a path to imposter syndrome and burnout? Imagine a business landscape where worth isn't defined solely by the latest ‘big numbers’ of the income-boasting hustlers, but by something much deeper and more sustaining? That's the w...
Nov 07, 2023•1 hr 7 min•Season 6Ep. 30
Welcome back lovely listeners, season 6 is upon us and opening up this new season is our conversation about Entrepreneurial Spirit. Being an entrepreneur is such an exciting space to be in and one that both Fiona and I get so inspired by. In this wide ranging conversation we talk about what it takes to be an entrepreneur, the traits that make entrepreneurs different from other types of people and the upsides and inevitable downsides of that. We dig into our own personal views of whether we ourse...
Oct 31, 2023•45 min•Season 6Ep. 29
Well here it is folks, our final episode of season five before we break for half term and we hope you enjoy it. We've shaken up the format this week and dedicated it to answering some of the many questions that have come in from our lovely listeners. Everything from "how do I deal with growth not being what it was last year?" to "where do I start if I want to become a designer?" and all sorts in between. We hope it's useful. We want to thank everyone who has taken the time to send in questions a...
Oct 18, 2023•43 min•Season 5Ep. 28
We have a goodie for you this week lovely listeners. I am picking Fi's brains on a subject close to both our hearts - resonant branding. We explore the power of a resonant brand what it can do for your business as an entreprenuer and the game changing impact for designers. We dig into what it takes to create a truly resonant brand, what foundations you need, how to set you up in the best possible way to find a designer that can deliver resonant work, and the skillset designers need to be develop...
Oct 11, 2023•45 min•Season 5Ep. 27
Hello lovely listeners, how are you feeling? Well if it's overwhelmed then we have a goodie for you! In this episode we start to explore the topic of overwhelm and our conversation goes far and wide. We cover everything from what triggers overwhelm, how we experience it and what we instinctively do in response to some of the potentially more helpful ways to tackle it. There's a whole section in the middle where Fi makes sense of the potential overwhelm of the branding process and how we can take...
Oct 04, 2023•46 min•Season 5Ep. 26
We've been hearing from more than a few people that it's a bit challenging at the moment and we've been asked to tackle the topic of converting clients so in this week's episode we do just that. How do we make the most of every opportunity that comes our way? How can we prepare in the right way to handle enquiries, deal with the challenge of potentially fewer sales and stay sane while we're at it? We hope you find this both practical and encouraging and if you are finding business a little tough...
Sep 27, 2023•53 min•Season 5Ep. 25
Welcome back lovely listeners. After last week's more personal episode, we are back to business and talking about creating positive cultures and the ripple effect possible when we show up with intention. We explore what we can do as entrepreneurs that is aligned with our passion and purpose to make a positive contribution to something beyond the financial economy. We talk about the rise in B-Corp certification and whether ESG scores are relevant for our businesses. We share some personal stories...
Sep 20, 2023•49 min•Season 5Ep. 24
Hello lovely listeners, we are back and I cannot believe it's season 5 already. This week Fiona and I are catching up about where we are at at the start of a new term and the last quarter of the year. Sharing some of our habits and ways we are staying motivated, some of our goals and aspirations and some of what we are really excited about this year. We hope you enjoy this rather more personal episode and will be back to more 'business' next week. Hosted on Acast. See acast.com/privacy for more ...
Sep 12, 2023•53 min•Season 5Ep. 23
We have long wanted to bring this episode to you as burnout is something that many people are encountering these days. We've chosen to round off season 4 with this one as an invitation to make the most of the coming summer months for rest, rejuvenation and balance. In this conversation we explore the nature of burnout, how it shows up and why. We explore some of the practical ways to avoid it and why some of us are more susceptible to others. We look at the importance of taking into account a ho...
Jul 12, 2023•53 min•Season 4Ep. 22
Oh are we excited lovely listeners?! Just dropping by with a short bonus episode and an invitation for you to our very special September event PURPOSE & POSSIBILITIES, we can't wait to share it with you. For more information and to book your spot before the early bird discount ends, just hop over to Fiona's website here https://www.thebrand-stylist.com/purpose-and-possibilities Can't wait to see you there! Hosted on Acast. See acast.com/privacy for more information....
Jul 11, 2023•13 min
We have a slightly different format for you for this penultimate episode of the season. Today I'm talking to Fiona and Cecelina Tornberg about their latest collaboration, a wonderful online course, Art Directing Impactful Website Photography. We talk about the power of photography for your brand and how to create a truly emotive experience that creates impact on your website and drives that all important impulse to buy in your audience. We recorded this for a live seminar and Cecelina dialled in...
Jul 05, 2023•56 min•Season 4Ep. 21
This is a wide ranging conversation where we talk through some of the tricky situations we've encountered recently when expectations change, boundaries need redefining and we encounter red flags in client interactions. We talk about the impact of ghosting, how the commercial landscape is changing for many of us and how to hopefully stay sane, maintain some perspective and communicate with grace when needed. We hope you enjoy this rather personal perspective and look forward to hearing your thoug...
Jun 28, 2023•56 min•Season 4Ep. 20
Today we tackle one of the most common questions Fiona get's asked in conversations about branding. "How much of my own personality should I bring into my brand?" This is a common blocker for many entrepreneurs, particularly when as founders we feel so close to our businesses. Our own preferences when it comes to style and aesthetic can often cloud our judgement when it comes to what is commercially right for a business. There are so many considerations when it comes to navigating this territory...
Jun 20, 2023•34 min•Season 4Ep. 19
Welcome to episode 18 and today were digging into how to make the most of your time. Fi is a particularly good case study for how to squeeze the most out of a day and I really enjoy digging into what makes that work for her. We talk around the curses that can befall many a creative entrepreneur, everything from overwhelm, overwork, headless chicken syndrome to what happens when we go into ostrich mode. We explore the impact of perfectionism, what to do about procrastination and sow the seeds for...
Jun 13, 2023•56 min•Season 4Ep. 18
Welcome back to season 4. We are delighted to be back and in this episode I get to mine Fiona's incredible brain and her wealth of knowledge in the field of colour psychology and branding. We talk about the origins of colour psychology and how Fiona's work with it over the last 15 years has evolved the original theory to apply it to the field of branding and design. We explore the benefits of this incredible tool for entrepreneurs and designers alike and uncover the myriad ways in which it impac...
Jun 06, 2023•50 min•Season 4Ep. 17
Well here we are at the end of Season 3 and were rounding it off with Purpose. What is it, why we need it and how to find it? A slightly daunting episode to bring out there as it's such a huge topic and so crucial to the empowered and inspired entrepreneur but hopefully there's some good food for thought. It was such an enjoyable conversation and it was so uplifting for both of us to connect with our own purpose and reflect on the commercial benefits of working on purpose. We explore how we mana...
Mar 28, 2023•34 min•Season 3Ep. 16
Brand clarity is a complex subject and in this conversation we are talking around some of the things that we consider when getting really clear on the essence and the space in the market for a brand. You'll hear it's not a one size fits all process but hopefully this conversation will give you an idea of some of the varying elements that come into play and how we begin to decide what might get priority. As ever we'd love to hear your thoughts and if you are struggling with gaining clarity for yo...
Mar 22, 2023•38 min•Season 3Ep. 15
This is a juicy one folks, in this episode we are exploring the territory of feedback. How to give it, how to take it, and how to handle it without it crushing your soul and your confidence. We dig into the various types of feedback and its use for us in business. What mindset and approach best supports you to stay empowered. What to do when you you don't get great feedback and how to stay proactive and stay out of a failure quagmire. We ask the question whether it's ever ok to give unsolicited ...
Mar 14, 2023•56 min•Season 3Ep. 14
In this episode Fi is in the hot seat and i'm grilling her on all the things you need to be considering at the outset of a branding project to make sure you get it right from the start. Fi has an incredible wealth of knowledge to share on this topic and I hope you enjoy listening as much as I enjoyed getting into the meat of it with her. As ever please do let us know what you think by dropping is an email or a note on the blogs. Hosted on Acast. See acast.com/privacy for more information....
Mar 07, 2023•49 min•Season 3Ep. 13
