“You can grow your audience and email list by thousands of prospects.” Liam Austin, co-founder of Entrepreneurs HQ, is a virtual event planner and host, an online conference consultant, and a virtual summit strategist for people and businesses looking to increase their authority, grow their email lists (and audience), build a network of influencers, and generate additional revenue. The Entrepreneurs HQ community attracts experts to cover key topics of interest to their audience of 150,000+ small...
Apr 07, 2020•35 min•Season 4Ep. 305
“Chatter does matter!” Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all about data and he is passionate about helping small businesses grow. A programmer at heart, Bill founded boomtime, maker of fuse, a marketing-as...
Apr 02, 2020•30 min•Season 4Ep. 304
“Only collect the data you intend to use.” Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and email marketing agency executive. Currently, Scott is the senior email marketing manager at purple, where he combines his award-winning copywriting chops and industry-renowned email marketing strategy and execution expertise into building, growing, and optimizing a $100MM+ email marketing program. Listen And Learn: Where most email programs fail...
Mar 31, 2020•39 min•Season 4Ep. 303
“Fish where the fish are.” Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading all brand and marketing strategy, Mike supports business development, forges strategic brand partnerships, designs and implements retail sales programs, and drives Bri...
Mar 26, 2020•25 min•Season 4Ep. 300
“The company owns its brand, the public owns its reputation.” Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, and the best-selling author of Critical Moments: The New Mindset of Reputation Management . He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and in winning global political campaigns. Bill previously co-led the Global...
Mar 24, 2020•38 min•Season 4Ep. 301
“Eventually the good messaging will resonate and spread with good people.” David DeCamillis is vice president of Sales and Marketing at Platte River Networks, a Denver-based IT Managed Services firm. He has quite the story to tell about how his company “survived the Hillary Clinton email scandal.” During that tumultuous time, his firm was dragged headfirst into the international crisis that included paparazzi, congressional and federal investigations, and death threats. But he and the company su...
Mar 19, 2020•36 min•Season 4Ep. 300
“(It’s about) giving your customers somewhere to come back to.” Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a diverse background to her current role at Gaiam, where she focuses on marketing and customer retent...
Mar 17, 2020•26 min•Season 4Ep. 299
“Let’s make better mistakes tomorrow.” Kristin Miller has over 15 years of PR experience, with a passion for technology PR. She is currently corporate communications director at Ping Identity, a company that helps prevent security breaches, increase employee and partner productivity, and provide personalized customer experiences for some of the world’s largest organizations. Before joining the Ping team, Kristin was head of Webroot’s global PR team, where she focused on cybersecurity across the ...
Mar 12, 2020•26 min•Season 4Ep. 298
“During this time period, business continuity is key.” Listen And Learn: Creating continuity and strengthening your brand with both external and internal stakeholders. How you can positively impact the bottom line while important sales opportunities are being compromised. Unique ways of staying in front of and interacting with your customers. Recommendations for increasing blogging and video, social, and digital strategies. Ways to extend your message beyond the show floor. Helping you create co...
Mar 11, 2020•12 min•Season 4Ep. 297
“The act of creating an effective brand position is filling an empty hole in the mind of the buyer.” Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to various client-side and agency-side marketing leader...
Mar 10, 2020•27 min•Season 4Ep. 296
“Brand partnerships are the difference between surviving and thriving on the shelf.” Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC where she worked for Chobani during its peak time of growth, developing sales in all emerging accounts. Late...
Mar 05, 2020•20 min•Season 4Ep. 295
“Brands are no longer what we tell people we are. Our brands are what people tell each other they are.” Filip Keuppens is a former U.S. Army soldier, professional mogul skier, and rugby player, coach, and referee, and the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle Juice Company brings consumers the only purpose-built, isotonic sports beverage on the market that helps combat the age-old problem of muscle cramps and dehydration. Filip has...
Mar 03, 2020•23 min•Season 4Ep. 294
“We have to Sherpa the conversation.” Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelli...
Feb 27, 2020•33 min•Season 4Ep. 293
“Everything is in sound bites, everything is in video, and everything is visual.” Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years of experience, is that those two goals are dependent on building relationships. As he sums it up: people do business with people and with companies they li...
Feb 25, 2020•31 min•Season 4Ep. 292
“Listening, humility, and vulnerability are essential ingredients for marketing.” Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and values play...
Feb 20, 2020•23 min•Season 4Ep. 291
“Build a cult following around one singular passion point so that you can attract ardent fans and push others away.” Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken Sailor Whiskey, Northstar Financial, American Bank, and Centennial BANK. The services Door No. 3 provides include strategy, brand positionin...
Feb 18, 2020•29 min•Season 4Ep. 290
“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne. Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words , paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting,” a more transparent and ethical approach to selling. Nick is about a no-hype, high-engagement, trus...
Feb 13, 2020•42 min•Season 4Ep. 289
“When you expand outside of your domestic market, you introduce a wide host of challenges that your teams are going to have to work through.” Ryan Medine, vice president of marketing at Velocity Global, is a results-driven, global marketing executive with over 13 years of experience in B2B and B2C marketing. He is a creative brand visionary that excels at bringing brands to life by tapping into human emotions through messaging, content, and storytelling. He is an analytical leader with a proven ...
Feb 11, 2020•36 min•Season 4Ep. 288
“Getting to know your customers isn’t easy; it should always be evolving.” Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon his path with only $300 in the bank, selling blenders door to door. That experience led to his founding of Froothie Australia, a globally recognized brand of blenders an...
Feb 06, 2020•28 min•Season 4Ep. 287
“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.” Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. ...
Feb 05, 2020•23 min•Season 4Ep. 286
“Every single marketing team should have a revenue goal.” Rose McCarty is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to grow the marketing industry. She recently spoke at the New York Stock Exch...
Feb 04, 2020•33 min•Season 4Ep. 285
“Reusing content is the best way to keep costs down.” Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed legacy brands, acquired brands, and is known for developing and launching sustainable innovation across various categories. Prior to EVOLVE Brands, h...
Jan 30, 2020•29 min•Season 4Ep. 284
“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.” As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels b...
Jan 22, 2020•38 min•Season 4Ep. 283
“Never waste an editor’s time.” Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver. While in that position,...
Jan 15, 2020•45 min•Season 4Ep. 282
“An agency should be working WITH you, not FOR you.” Chris Ruszkowski is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson, Frankel and McClain Finlon Advertising. This agency experience is paired with over 10+ years of restaura...
Oct 23, 2019•28 min•Season 1Ep. 281
“Marketing has to be integrated and unified before it can be amplified.” Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order to achieve OneNeck’s aggressive sales and revenue growth goals. Her areas of focus include continuou...
Oct 09, 2019•38 min
“Be bold, be creative, and listen to your gut.” Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows in the work she produces. Be it crafting a compelling brand strategy, creating a strong social media prese...
Oct 02, 2019•35 min•Season 1Ep. 279
“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.” Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, d...
Sep 25, 2019•21 min•Season 1Ep. 278
“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.” Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and outcome...
Sep 18, 2019•27 min•Season 1Ep. 277
“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.” Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writes , podc...
Sep 11, 2019•32 min•Season 1Ep. 276
