“Every brand was started from a human being; that fundamental human truth needs to carry over for your purpose to resonate.” Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand truth that...
Oct 13, 2020•38 min•Season 4Ep. 335
“I care enough about WHO you are to KNOW who you are.” Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive leadership, entrepreneurship, innovation, and women in business. Corporations increase employee engagement and excellence through her engaging presentations and ...
Oct 06, 2020•34 min•Season 4Ep. 334
“If your PR doesn’t live beyond the flicker of the moment that it’s published, it has super limited value for a client.” As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel marketing strategy, and Search, which on average receives six billion queries every day, is by far the world's largest product discovery platform. Yet brands typically approach toward search strat...
Sep 29, 2020•29 min•Season 4Ep. 333
“Unless you’re a Hollywood producer, don’t get too fancy with your production.” Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personal...
Sep 22, 2020•32 min•Season 4Ep. 332
“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.” Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ads. In ...
Sep 15, 2020•29 min•Season 4Ep. 331
“The more organic, the more authentic, the less salesy, the fewer ‘buy now’ messaging in our ads, the better.” Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box office titles each year, ensuring the entertainment experience and success of each title while leading the strategy of Fathom’s advertising, event marketing, digital...
Sep 08, 2020•39 min•Season 4Ep. 330
“How would you feel if a competitor’s ad was shown right before your video? It’s actually a very good thing.” Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of "How To" YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic. The strategic videos Nate produces ensure that...
Sep 01, 2020•36 min•Season 4Ep. 329
“If it weren’t for salespeople, our entire economy would crumble.” Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling , a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multimillion dollar, multi-year contracts to energy companies like ExxonMobil, BP, Shell, and Chevro...
Aug 25, 2020•26 min•Season 4Ep. 328
“Get out there and make some exciting things happen for your brand as if you didn’t have a budget!” Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expertise is in brand integrity and reputation, corporate crisis management, product development, virtual rea...
Aug 18, 2020•27 min•Season 4Ep. 327
“The starting place is about attention; how you are going to get into somebody’s mind and get into a position that they remember you.” As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organization, is the founding editor and production director of the quarterly publication, Cognitive Times , an...
Aug 11, 2020•35 min•Season 4Ep. 326
“Traditional media relations just isn’t enough anymore.” Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. She is responsible for all corporate communications, celebrity endorsements and ambassador deals, the PR for product launches, as well as for advocacy and outrea...
Aug 04, 2020•31 min•Season 4Ep. 325
“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.” David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is the president and head of brand strategy for Retail Voodoo, a firm that helps specialty food and beverage brands address their toughest growth challenges. David f...
Jul 28, 2020•34 min•Season 4Ep. 324
“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.” Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes , the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs . Recently, Kiri and the Marketplace Institute team have launched the "Amazon Ho...
Jul 21, 2020•30 min•Season 4Ep. 323
“Yes, you have the data. But you have to be able to decipher it; is there a compelling story there?” Michelle Howard is a senior product marketing manager at Xactly. She is responsible for the go-to-market strategy for numerous products, including Xactly Insights, Xactly SimplyComp, and Xactly Objectives. She has a strong background in product marketing for software companies in the events, telecom, internet marketing, and insurance industries. Michelle is a keen observer of trends in data appli...
Jul 14, 2020•35 min•Season 4Ep. 322
“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.” Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketin...
Jul 10, 2020•25 min•Season 4Ep. 321
“Brand is in the mind of the consumer.” Magda Houalla is the director of marketing strategy at AspireIQ, the leading influencer marketing platform empowering businesses to generate branded creative at scale. Magda plays a pivotal role in ensuring all existing and new brands using the AspireIQ platform are set up for success by aligning their needs with best practices and world-class strategy. Her guidance has helped brands such as Zevia, Freshly, Bed Bath & Beyond, L.L. Bean, and Walmart bot...
Jun 30, 2020•37 min•Season 4Ep. 320
“You want to target the intent, what people are looking up.” Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketers harness the power of YouTube ads to grow and scale their businesses through AdOutreach. The compan...
Jun 23, 2020•40 min•Season 4Ep. 319
“Feedback is a gift.” Driven by a determination to make the world a better place, Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. As president and CEO of Yoko Co, he helps like-minded organizations build and champion themselves using their most powerful asset, their web presence. Throughout his career, he has worked with some of the planet’s largest brands, like Ritz Carlton, Pampers, and Living Social. Chris excels at alignin...
Jun 16, 2020•27 min•Season 4Ep. 318
“Start with your existing customers – keep your contracts, see how you can be of service, see the problem areas that you can solve – and you will see organic growth.” As founder and CEO of Industrial Strength Marketing, one of North America’s top B2B marketing agencies, James Soto brings 17+ years of experience and perspective working with iconic industrial brands, media, and trade organizations helping them address the challenges they face in this new era of disruptive business models, generati...
Jun 09, 2020•33 min•Season 4Ep. 317
“It’s surprising what a machine can do just as well if not better than us.” Neil Sahota is an IBM Master Inventor, United Nations A.I. subject matter expert, professor at UC Irvine, and globally recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and author of the book, Own the A.I. Revolution , a best-seller that provides a future-forward look at A.I. Neil’s work experience spans multiple industries including healthcare, retail...
Jun 02, 2020•35 min•Season 4Ep. 316
“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.” Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “For Life” industry brand. She has been honored to headline national media conferences and to have co-creat...
May 26, 2020•25 min•Season 4Ep. 315
“Targeted AI is like a laser-guided nuclear bomb.” Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two things: cost per acquisition and return on ad spend. Casey has helped dozens of clients double their m...
May 19, 2020•29 min•Season 4Ep. 314
“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.” Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series. Listen & Learn: How to launch marketing campaigns that reengage stakeholders. The importance of providing your customers straight talk, reassurance, and consistency as we trans...
May 14, 2020•10 min•Season 4Ep. 313
“Digital marketing shouldn’t be a second thought.” Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social media m...
May 12, 2020•33 min•Season 4Ep. 312
“The consumer is you.” Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause m...
May 06, 2020•26 min•Season 4Ep. 311
“It’s key to understand how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.” Graeme Strachan is a management consultant with a passion for helping companies succeed by aligning operational reality to strategic intent. Working across industries as diverse as financial services, mining, education, digital media, and the not-for profit world for 20 years, he is known to bring breakthrough-thinking to solve complex business problems. Graeme is co...
Apr 28, 2020•34 min•Season 4Ep. 310
“When you are experiencing disruption and change, there is no better time to disrupt and change.” Shawn Rogers, vice president of corporate marketing at TIBCO, is an internationally recognized strategist, thought leader, speaker, and author specializing in artificial intelligence, machine learning, analytics, business intelligence, Cloud, IoT, Big Data, and social media technologies. He has founded and sold two Internet/media start-ups and co-founded the BeyeNETWORK. Shawn guided the company's i...
Apr 21, 2020•30 min•Season 4Ep. 309
“Protecting your hard work and building brand loyalty is absolutely vital at this stage.” 66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more. Listen & Learn: Defining your new normal and driving action through full-funnel marketing approaches. How marketers can adapt and adopt...
Apr 16, 2020•8 min•Season 4Ep. 308
“There is always a big gap between who we think our customers are and who they actually are.” Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after speaker in the marketing and advertising industry – understands that it is the relationship between...
Apr 14, 2020•39 min•Season 4Ep. 307
Taking control of the narrative surrounding your brand is more important now than ever. I give advice on providing straight talk to your customers and your team during COVID-19 on part one of my new marketing mini-series. Listen & Learn: Without consistent communication, a bad storm will only become worse. How to manage your reputation during the COVID-19 pandemic. Straight talk is the rule of the day: Be real, reassure, and be consistent. Tips to drive your marketing and crisis communicatio...
Apr 07, 2020•11 min•Season 4Ep. 306
