“It’s more about the path than the page.” John Hines is the director of Global Digital Experience Strategy and Campaign Execution at Teradata, the leading provider of data ecosystem architecture, big data analytics, customer journey mapping, and cloud-based data technology. He is a successful, proven digital executive leading game-changing, data-driven digital transformations. His digital-first mindset and his focus on creating roadmaps that improve digital customer experience, lower cost of acq...
Sep 04, 2019•32 min•Season 1Ep. 275
“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.” Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in topics such as inbound and event marketing and attendee engagement , and in making marketing, events,...
Aug 28, 2019•31 min•Season 1Ep. 274
“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.” Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to grow bet...
Aug 21, 2019•30 min•Season 1Ep. 273
“The micromanagement of projects is no longer required and is no longer beneficial to anyone.” Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Australia. She has also created transformational customer engagement initiatives using methodologies suc...
Aug 14, 2019•38 min•Season 1Ep. 271
“You want to fill the room and work the room.” Rylee Meek is founder and CEO of the Social Dynamic Selling System, a value-based approach to lead generation and client acquisition that an approach that has turned dinner seminar marketing into a science. The Social Dynamic Selling System, which Rylee devised in 2010, provides a predictable, sustainable, and scalable system for entrepreneurs and business owners looking to drive more business and increase revenue through new customer acquisition. R...
Aug 07, 2019•24 min•Season 1Ep. 271
“It’s about getting a feel for what moves the needle.” May Lilley is vice president of marketing and communications at Under Canvas, Inc., a company offering all-inclusive glamping adventure packages through their eight luxury glamping resorts, and whose mission is to bring the glamping experience to life anywhere in the country. May’s experiences, studies, and interests cross all areas of data-driven marketing, strategic communications, and branding, and combine to produce a truly integrated ap...
Jul 31, 2019•38 min•Season 1Ep. 270
“Tap into your audience as a culture.” Andrew Ostry is the strategic marketing manager at the American Heart Association. He is an innovative professional with an impressive history of translating data into real insight, leading to action that builds brands and drives business performance. He knows what it takes to propel a brand from good to great. Throughout his career, he has designed, implemented, and monitored consumer research studies and managed projects in collaboration with advertising ...
Jul 24, 2019•31 min•Season 1Ep. 269
“The more cohesive the content, the higher the spikes in our metrics.” Kaylie Bruno is the digital marketing strategist for the Annie Selke Companies, a spirited, design-driven family of companies that create enthusiasm through its timely and timeless lifestyle products. Her background in art and design inform the content she manages on behalf of the company, and she skillfully bridges the gap between creative and tactical marketing strategies. In 2017, Kaylie won a Golden Bronto award for the B...
Jul 17, 2019•16 min•Season 1Ep. 268
“You can't take the risk out of everything.” Jon and Gila Kurtz are co-founders of Dog is Good, one of the most popular eCommerce brands today. Dog is Good is a lifestyle brand for dog lovers. In addition to selling wholesale and retail products, all of which celebrate the unique joy of living life with a dog, the company licenses the brand to numerous manufacturers in the pet, gift, and home product industries. Moveover, Dog is Good has developed a reputation for generously giving back to anima...
Jul 10, 2019•22 min•Season 1Ep. 267
“You can’t send out an email just because it’s Wednesday.” Stephanie Maassen is the senior CRM manager at Balsam Brands, a B-to-C eCommerce retailer specializing in selling high-end Christmas trees and home décor products both domestically and internationally. As senior CRM manager, Stephanie manages the catalog and email channels from concept to completion across multiple brands. She oversees a team that drives initiatives to generate awareness, build loyalty, and consideration to purchase whil...
Jul 03, 2019•19 min•Season 1Ep. 266
“Keeping the Perfectly Post brand simple and ‘intentionally shallow’ is the key to the company’s success.” As Perfectly Posh's chief operating officer, Jonée is responsible for the acquisition, presentation, operation, and improvement of the systems that create and deliver Perfectly Posh's product and brand experience to Influencers and consumers. Prior to joining Perfectly Posh, Jonée worked as the senior VP of operations for another global direct selling beauty brand. In addition, her career i...
Jun 26, 2019•23 min•Season 1Ep. 265
“We are now a web of things, not strings.” Bradley Benner, a self-proclaimed digital marketing addict, is the co-founder and senior partner at Semantic Mastery, an online SEO and semantic web training and education site. In his role as instructor and coach at Semantic Mastery, he regularly holds private and group training sessions to educate marketers on achieving results through online marketing activities, as well as best practices for succeeding with the semantic web. Together with his partne...
Jun 19, 2019•27 min•Season 1Ep. 264
“Brands in the coming years are going to have to increase their emotional intelligence.” Heather Larrabee is executive vice president of marketing for GoSpotCheck, a platform that is reimagining how the mobile workforce works. Their software helps teams perfect merchandising, increase sales, reduce labor and expenses, ensure safety and quality, and improve profitability from the field. Heather is motivated by an intrinsic desire to make things better, easier, or more productive for others. She l...
May 15, 2019•38 min•Season 1Ep. 263
“The winners in today’s marketplace tend to be better at execution and faster to move.” Allen Adamson, NYU professor and co-founder and managing partner of Metaforce, is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to healthcare and financial services to hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients und...
May 08, 2019•25 min•Season 1Ep. 362
“Be your customer’s voice and their advocate.” A Colorado native and proud Walmart associate, Emily Barrett is a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery business for over four years. She has taken the program from a two-city pilot to a national offering. She is now spearheading Walmart’s Grocery Delivery program, which will be in over 1,600 stores and 200 markets by year-end. She has a passion for marketing and understanding her customer, which allows h...
May 01, 2019•32 min•Season 1Ep. 261
“It’s a short conversation if it’s all about product and price. It’s a long conversation if it’s about solutions.” Joni Huffman is senior vice president of sales and marketing at Healthy Food Ingredients, LLC. She brings more than 20 years of experience in development of ingredient sales in previously held positions including director of specialty sales for Ardent Mills and director of business development at ConAgra Mills. She has spent her career working in complex matrixed organizations to de...
Apr 24, 2019•31 min•Season 1Ep. 260
“Take your marketing and sales hat off and put your customer hat ON.” Christopher Smith is the director of CloudLink & Wide Area Networks Product Marketing & Business Development for the Zayo Group. He is a technology leader with a passion for leading cross-functional teams to solve complex business problems. Christopher specializes in a customer-focused approach to building strategic alliances, channel partnerships and enterprise services design, delivery through customer experience (NP...
Apr 17, 2019•40 min•Season 1Ep. 259
“Owning the entire customer experience is more important than the product itself.” As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounting operations. He has spent his career developing a highly successful track record of creating value t...
Apr 10, 2019•37 min•Season 1Ep. 258
“Rather than go against our competition, we have positioned the brand in a different way.” Stephanie Scapa is CEO and founder of WEYV, a platform that allows users to listen to music, read magazines, and soon, listen to podcasts – all in a single app experience. While competition is fierce with established brands like Spotify, Apple Music, and Amazon, Stephanie is on a mission to unite friends and family through shared access to all entertainment and quality content that binds them together. Not...
Apr 03, 2019•20 min•Season 1Ep. 257
“ You should know your customer so deeply that you could play them in a movie and win an Oscar.” Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA ...
Mar 27, 2019•24 min•Season 1Ep. 256
“It’s not about your education, your knowledge, or your wisdom. It’s about how you portray yourself and how your story is told.” Elizabeth Barry is known as the Great Positive Change-Maker. Her private business consulting and corporate workshops have wowed hundreds of leaders across the U.S. for over 15 years. She is the author of The Kind Communicator , and she is a master TEDx curator with over 17 events on her resume. Her portfolio boasts hundreds of brand launches and relaunches, both for co...
Mar 20, 2019•31 min•Season 1Ep. 255
“To grow on Instagram you have to actively go out and get your audience.” Vivien Conway and Tasha Meys, the dynamic duo that is Viv and Tash, are Instagram experts and co-founders of Instagram specialist company, Ace The Gram. They are millennials on a mission: to help everyone reap the infinite benefits of nailing Instagram. Viv and Tash have over 200K net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the U.S., a...
Mar 11, 2019•35 min•Season 1Ep. 254
“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.” Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. ...
Jan 16, 2019•33 min•Season 1Ep. 253
“People are human and make decisions based on emotional factors.” Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding – whether it's about an organization, a technology, a person, or an issue. She has been at the inters...
Jan 14, 2019•32 min•Season 1Ep. 252
“Your vision should compel and repel people toward you and away from you.” David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture Index Licensee. David is committed to helping “bulls” work fewer hours, be significantly more successf...
Jan 09, 2019•29 min•Season 1Ep. 251
“ Don’t fall into the vanilla trap.” Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. ...
Jan 07, 2019•26 min•Season 1Ep. 250
“LinkedIn is the sniper, targeted approach, social is the shotgun approach. They can both work collectively together.” Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days . He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainment industry managing digital divisions for two prominent movie studios. He then went on to build ap...
Jan 02, 2019•34 min•Season 1Ep. 249
“We are in a knowledge economy and we have got to continue to invest in our talent.” Janine Davidson, Ph.D., is the president of Metropolitan State University of Denver, the state’s third-largest public university, serving more than 20,000 students in high-quality, career-oriented undergraduate and graduate academic programs. As president, she has listed her top three priorities as 1) students, 2) students, and 3) students, and has become known on campus for her relatable personality. She’s one ...
Dec 31, 2018•33 min•Season 1Ep. 248
“One percent of your week will determine what happens with the other 99% of your week.” Rob Shallenberger, CEO of Becoming Your Best Global Leadership, is one of the world’s leading authorities on leadership and execution. He has trained and coached hundreds of companies around the world, including many Fortune 500 organizations. He served as an F-16 fighter pilot in the Air Force for 11 years and was an Advance Agent for Air Force One. He is co-author, along with his father, of The Transformati...
Dec 19, 2018•37 min•Season 1Ep. 247
“People should not look up for answers. They should look inside for answers.” Rick Miller is an unconventional turnaround specialist, sought-after speaker, servant leader, and an expert in driving sustainable growth. For over 30 years he served as a successful senior executive in roles including president and CEO in Fortune 10, Fortune 30, nonprofit, and startup companies, including AT&T Global Services and Lucent Technologies. Throughout his career, he has been recruited from the outside to...
Dec 17, 2018•28 min•Season 1Ep. 246
