Episode 273: Defining Value for Your Customers With Todd Hockenberry
Episode description
“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.”
Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to grow better, become more customer-centric, and align with their ideal buyer persona so that they can deliver exceptional customer experiences leading to competitive advantage. Todd is the co-author with Dan Tyre of the recently published book Inbound Organization. Todd has launched new products in domestic and international markets, extended existing ones to new sales records, and rescued dying companies by reinvigorating teams and re-launching products.
Listen And Learn:
- Focusing on your customers’ needs.
- How marketing teams can rally sales teams to get behind the campaigns being deployed.
- Using sales marketing automation to pull out the behaviors and the people who need a company’s help the most.
- Differentiating a specific product or service.
- Creating an experience with your customers.
- How you can strengthen your company’s future by focusing on inbound principles.
TO LEARN MORE ABOUT, TOP LINE RESULTS CLICK HERE.