Episode 286: Perception vs. Reality: Your Brand in the Marketplace
Episode description
“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.”
Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. Her top-rated Integrate & Ignite podcast is listened to by CEOs, CMOs, and innovators all over the world. Founded in 1980 and consistently honored as one of Colorado’s leading marketing agencies, Avocet Communications has earned a national reputation for helping its clients increase customer count through integrated marketing communications solutions.
Listen And Learn:
- How a horrible orange shag carpet ultimately launched Avocet Communications.
- Why good marketers need to be able to discern and take advantage of market perceptions.
- Is your brand creating the right perception?
- Why it’s crucial to understand the perception of your brand in the marketplace.
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