In this episode of Stop the Scroll , host Brianna Doe speaks with Val Riley , VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing. ========================================= Best Moments: (01:27) Unbounce's acquisition of Insightly and their complementary offerings (03:00) Criteria f...
Feb 11, 2025•23 min
In this episode of Stop the Scroll , host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success. ========================================= Best Moments: (00:37) Introduction to the Notion Faces campaign on LinkedIn (01:17) Breakdown of the campaign's execution and strategy (03:20) Ana...
Jan 21, 2025•7 min
In this festive episode of Stop the Scroll , host Brianna Doe teams up with Mason Cosby , host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns. ========================================= Best Moments: (01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters (02:19) Aligning influe...
Jan 07, 2025•26 min
In this episode of Stop the Scroll , host Brianna Doe interviews Olivia Owens , the head of creator partnerships and business development at Teachable. They discuss the evolving landscape of creator monetization, the importance of authenticity in partnerships, and the future of work. The conversation delves into how creators can effectively monetize their content, the significance of aligning monetization strategies with one's lifestyle, and insights into Teachable's "9 to 5 Quitters Club" initi...
Dec 03, 2024•28 min
In this episode of Stop the Scroll , host Brianna Doe interviews Tameka Bazile , a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the importance of increasing representation of Black creators in social media. ===============================...
Nov 19, 2024•34 min
In this episode of Stop the Scroll , host Brianna Doe interviews Kwame Appiah , head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind . They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. ========================================= Best Moments: (01:45) Kwame's role at Later and creator-focused events (04:07) Kwame's experience as a content creator (05:34) The ch...
Nov 12, 2024•35 min
In this episode of Stop the Scroll , host Brianna Doe interviews Jayde Powell , a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators. ========================================= Best Moments: (01:38) Favorite social media platforms for creators and marketers (03:01) Definition of ...
Nov 05, 2024•33 min
In this episode of Stop the Scroll , host Brianna Doe interviews Sarah Adam , head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a role in B2B influencer marketing and the balance between giving influencers creative freedom and ensuring they under...
Oct 29, 2024•34 min
In this episode of Stop the Scroll , host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities. ========================================= Best Moments: (02:12) Measuring ROI for building an online brand as creators and marketers (16:38) Approach to audience segmentation wh...
Oct 22, 2024•48 min
In this episode of Stop the Scroll , host Brianna Doe speaks with David Walsh , founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships. ========================================= Best Moments: (01:27) David's journey with Limelight and B2B influencer marketing (04:45) Limelight's focus on LinkedIn and other platforms (05:22) Successful B2B influencer marketing strategies (07:24) Limelight's campaign management capabilities (10:13) Challenges in B2B inf...
Oct 15, 2024•36 min
In this episode of Stop the Scroll , host Brianna Doe interviews Daniel Disney , an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing. ========================================= Best Moments (01:21) Definition of social selling (02:36) Tips for getting started with social selling (07:30) Balancing personal and professional content on LinkedIn (10:59) Impact of video content on LinkedIn and social...
Oct 08, 2024•35 min
In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce , the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first influencer marketing manager at Semrush (04:58) Discussion of successful influencer marketing campaigns (14:48) Approach to long-term partnerships wit...
Oct 01, 2024•35 min•Season 1Ep. 30
In this episode of Stop the Scroll , host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's hybrid influencer and advisor program (03:32) Criteria for selecting advisors and the importance of audience match (05:06) Structure of advisor deals ...
Sep 24, 2024•25 min•Season 1Ep. 29
In this episode, host Brianna Doe interviews Nick Bennett , founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences (05:02) How to maintain authentic relationships with influenc...
Sep 17, 2024•36 min•Season 1Ep. 28
In this episode, host Brianna Doe sits down with Jonathan Ronzio , co-founder and CMO of Trainual , to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influencers. ========================================= Best Moments: (03:16) Trainual's initial foray into influencer marketing through Cameo, using cele...
Sep 10, 2024•40 min•Season 1Ep. 27
In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos , Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-cutter solutions. ================================ Best Moments: ( 01:08) The dangers of "best practices" leading to commoditization in influencer ma...
Sep 03, 2024•26 min•Season 1Ep. 26
In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos , Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns. ================================ Best Moments: (05:55) The debate around influencer marketing in B2B and which engagement formats work best (10:25) Advice on how to effectively all...
Aug 27, 2024•22 min•Season 1Ep. 25
In this episode, host Brianna Doe interviews Nathan Jun Poekert , a CMO advisor, brand marketing consultant, and content director. They discuss the state of influencer marketing, optimizing for social media search, and how brands can approach influencer partnerships effectively. ======================================== Best Moments: (01:22) Nathan reflects on the early days of influencer marketing and shares his excitement about its growth and integration into media budgets (03:25) Influencers b...
Aug 22, 2024•45 min•Season 1Ep. 24
In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators. ================================ Best Moments: (03:30) The debate: Macro vs. Micro influencers—Which is better? (05:31) The benefits of a gifting approach in influencer campaigns (08:30) Aligning with creators' values for authentic partnerships (10:18) Success stories from wor...
Aug 13, 2024•34 min•Season 1Ep. 25
In this episode, host Brianna Doe interviews AJ Eckstein , founder and CEO of Creator Match , a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships. ========================================= Best Moments: (00:34) AJ Eckstein's background and why he chose to focus on LinkedIn for influencer marketing (01:02) The perception of LinkedIn influencer m...
Aug 06, 2024•37 min•Season 1Ep. 22
In this episode, host Brianna Doe welcomes Casey Hill , the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up. ========================================= Best Moments: (01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program (02:03) He explains the compensation model they used, involving cash, affiliate commissions, and free software accounts (04:12) Casey discusses some challen...
Jul 30, 2024•39 min•Season 1Ep. 21
In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics. ================================ Best Moments: (01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams (06:37) They discuss the impact of being the only person of color on a team and the responsibility that comes with it (09:23) Qetsiyah shares her thoughts ...
Jul 25, 2024•30 min•Season 1Ep. 20
In this episode, host Brianna Doe interviews Tobi Oluwole , CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder. ================================================== Best Moments: (01:33) Tobi explains the origin of the name "Magnate" and the concept behind his company (02:53) Tobi's approach to choosing brand partnerships that align with his message (05:02) Differentiating between gr...
Jul 16, 2024•26 min•Season 1Ep. 19
In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George , a talent manager at Agency Cliquish , where he creates a roster of Black tech and gaming talent, and a content creator himself. =============================================================================== Best Moments: (02:06) Brianna and Lloyd discuss the pros and cons of creators publishing video content on LinkedIn (07:17) They delve into the negotiation process for video content creation and brand partnerships,...
Jul 09, 2024•27 min•Season 1Ep. 18
In this episode, host Brianna Doe interviews TikTok creator Hanna Goefft , better known as Hanna Gets Hired. Hanna shares her journey into content creation, building her personal brand, and partnering with brands. Listeners can expect to learn tips for overcoming fears around putting yourself out there online, best practices for working with brands as an influencer, and advice for building your own personal brand. ============================================================================== Bes...
Jul 02, 2024•36 min•Season 1Ep. 17
In this episode of Stop the Scroll, host Brianna Doe interviews Alex Boyd , co-founder of Aware, a LinkedIn analytics and engagement platform. They discuss strategies for building thought leadership on LinkedIn, using creator marketing for demand generation (this idea was really cool), and tips on growing YOUR personal brand and company brand. ================================================================ Best Moments: (06:17) How Alex built his personal brand on LinkedIn over 5+ years by shar...
Jun 25, 2024•30 min•Season 1Ep. 16
In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners can expect to learn best practices for hosting their own influencer events. Best Moments: (01:04) Sprout Social's influencer marketing event "Under t...
Jun 18, 2024•9 min•Season 1Ep. 15
In this episode of "Stop the Scroll", host Brianna Doe digs into the importance of diversity and representation in YOUR influencer marketing campaigns. She provides data showing the demand for diversity among consumers and the benefits diverse campaigns can have. Brianna then offers actionable tips for marketers looking to improve diversity in their influencer programs. ================================================================= Best Moments: (01:57) Data shows an increasing percentage of ...
Jun 11, 2024•9 min•Season 1Ep. 14
In this episode of Stop the Scroll, Brianna Doe and Obaid Durrani talk about how Obaid builds and perceives effective influencer marketing programs, creating media engines within companies, developing frameworks to scale content creation, and more! Best Moments: (01:47) The 8-part "Easy Mode" framework for enabling B2B companies to build in-house media engines (07:52) Activating internal company creators beyond just the marketing team (32:50) Vanity metrics are valuable and are the "first wave" ...
Jun 04, 2024•42 min•Season 1Ep. 13
In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner , Head of Sender Relations at Sendoso. They talk about the Sendfluencer influencer marketing program she built. You'll learn how Bri approached building an influencer program focused on driving pipeline and revenue rather than just vanity metrics, tips for identifying and vetting the right influencers, and advice for marketers looking to launch influencer programs. =======================================================...
May 28, 2024•24 min
