B2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12

In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner, Head of Sender Relations at Sendoso.

They talk about the Sendfluencer influencer marketing program she built. You'll learn how Bri approached building an influencer program focused on driving pipeline and revenue rather than just vanity metrics, tips for identifying and vetting the right influencers, and advice for marketers looking to launch influencer programs.

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Best Moments:

(04:09) Building meaningful relationships with influencers

(04:40) Building a micro creator community

(07:17) Creating trust and transparency in B2B influencer marketing with Sendoso

(08:12) Choosing influencers based on values and engagement

(09:49) Building authentic relationships with influencers

(11:01) Maximizing ROI through strategic marketing approaches

(12:47) Collaborative influencer program in B2B marketing

(13:25) Interactive and collaborative influencer programs in B2B

(15:56) Discussion on creative freedom and hands-on experience in content creation

(16:11) Balancing trust and control in influencer marketing

(17:43) Influencer marketing and trustworthiness in the LinkedIn community

(19:44) A real B2B influencer marketing example that succeeded

(23:44) How to improve your marketing campaigns

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Guest Bio:
Katie Penner is the Head of Sender Relations at Sendoso, where she leads the Sendfluencer influencer marketing program. Over her 3+ year tenure at Sendoso, Katie has held various roles in sales development, strategy, and marketing.

Company Bio:
Sendoso is the leading sending platform, enabling businesses to stand out with unique direct mail, eGifts, and brand messaging at scale. The Sendfluencer program partners Sendoso with business influencers on LinkedIn.