Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18

In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself.

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Best Moments:

(02:06) Brianna and Lloyd discuss the pros and cons of creators publishing video content on LinkedIn

(07:17) They delve into the negotiation process for video content creation and brand partnerships, touching on criteria like revisions and compensation

(14:14) Brianna brings up Lloyd's openness about his influencer journey and revenue, leading to a discussion on the micro vs. macro influencer debate

(21:22) Lloyd shares his controversial thought on how enough micro-influencers can potentially skew the perception of a product being the best in its space

(24:13) Lloyd emphasizes the importance of brands building authentic relationships with creators, even those they may not be working with currently

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Guest Bio:

Lloyd George is the talent manager at AgencyClickish, where he creates a roster of Black tech and gaming talent. Outside of work, he is also a content creator himself, focusing on LinkedIn as his preferred platform.

Interested in Lloyd's newsletter? Check it out!