Retaining existing customers for longer is the highest ROI activity you can do as a CPG brand. Join me for a conversation with Dan Cohen, head of Marketing of Upscribe, an e-commerce subscription app. We'll discuss: A customer made their first purchase, now what? Getting customers to make the second purchase Building customer purchase habits How to convert customers to subscribers Reorders without a subscription Setting the right reorder cadence options Making it easy for customers to manage the...
Dec 14, 2022•24 min•Season 1Ep. 78
More and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products. Now, this doesn’t mean you should cut off your digital marketing completely. In fact, it should be one of your most powerful tools in driving in store sales. On today’s show I’d like to welcome two guests to talk about this topic. Jessica Malach is the VP of Marketing & Insights with Social Nature, a digital sampling platform for eme...
Dec 12, 2022•28 min•Season 1Ep. 77
Q1 is prime time for BFY brands, are you ready? People are coming out of the holidays looking for healthier habits and it’s the best time to attract new customers and loyalists to your brand. Join me for a conversation with Kevin Gawronski as share specific strategies and tips that you can leverage this time of the year. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visi...
Dec 05, 2022•24 min•Season 1Ep. 76
Running retail promotions for CPG brands is necessary to moving your product off the shelf, but many brands fear running promotions because they don’t know how to manage them. I’ve invited on Yuval Selik, the founder of Promomash to share insights on how brands can overcome the promotions challenge, and a new partnership that now allows brand to track in-store promotional performance. Now, brands can track the ROI of each trade spend tactic, from discounts to demos and measure which ones have th...
Dec 01, 2022•31 min•Season 1Ep. 75
Junita Flowers created her cookie company as a way to help herself and others heal from domestic violence, and is now selling in stores across the country, including Target. Join me for a conversation and learn why she created her company, her decision to self-manufacture with the pros and cons, and how she's planning to scale her enterprise. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to gro...
Nov 28, 2022•22 min•Season 1Ep. 74
Myles created a line of homestyle Mac & Cheese that mirrored the food he ate around the dinner table and bring those flavors to the larger community. Listen to his story from Civil Engineer to Food founder as we discuss the challenges and success along the journey. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member...
Nov 21, 2022•18 min•Season 1Ep. 73
What should you do when capital markets dry up? Aaron and I share 10 concrete strategies and tactics on Problem Solved, a new Startup To Scale Podcast mini-series co-hosted by myself, Jordan Buckner, and Aaron Gailmor, founder of Brass Roots. In this series, we invite CPG founders to submit questions about the most pressing issues with their businesses. We’ll then share some ideas and perspectives on how to solve those problems. For our first episode the first question we answer a question by Pa...
Nov 18, 2022•29 min•Season 1Ep. 72
Do you have a good grasp on your business financials? I’ve invited on Brad Ebenhoeh, founder of Accounfully on the show to discuss how to build a strong financial and accounting foundation for your business. We break down the top financial mistakes most CPG brands make and how to fix them. We discuss: Inventory and COGS Unit Economics Managing Cashflow Distributor Chargebacks and more… Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG fou...
Nov 14, 2022•26 min•Season 1Ep. 71
Retail buyers are looking for brands with great stories and compelling data to bring on shelf. Does your pitch effectively sell why your product will be a fit for the retailer in a way that gets them to say yes? Join me for a conversation with Marc Santos who works with emerging brands at NielsenIQ to help them create compelling stories using data. We discuss: What data you need for buyer pitches How to speak a buyer’s language The best ways to source data and more I’ve partnered with NielsenIQ ...
Nov 10, 2022•26 min•Season 1Ep. 70
Vasa Martinez created Perfy after he developed pre-diabetes (which he's now reversed). He needed to cut carbs and sugar from his diet. The traditional sodas and diet sodas he loved so much did nothing for him nutritionally (and were part of the reason I ended up pre-diabetic), and all of the healthier sodas were for gut health. So he created Perfy, a delicious, low-sugar soda enhanced with nootropics and adaptogens for a happy brain. In this episode we discuss his: R&D process for creating a...
Nov 07, 2022•28 min•Season 1Ep. 69
Are you looking to build an army of affiliates to support your brand? Most find it nearly impossible to get started because of the amount of work needed upfront. Those who get it right can see amazing sales coming in from their outsourced community of salespeople. I invited on Kelsey Eyers, founder of Rexxy to discuss how to build an affiliate program. We talk through the details of her 4-step process: Design (set goals and structure) Setup (using the best software Launch Managing and scaling Th...
Oct 31, 2022•25 min•Season 1Ep. 68
CPG is one of the most wasteful industries when it comes to packaging, with most products sold in single-use bags, pouches, and boxes. While many brands talk about sustainability, my guests today are taking action. Join me as I discuss the future of sustainability and creating a circular economy with my guests Mike Newman - CEO of Returnity and Alex Torrey - CEO of The Rounds. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to ...
Oct 24, 2022•25 min•Season 1Ep. 67
What do consumers expect from online delivery these days? Join me as I talk with Sada and Jordan, founders of XpressRun about consumer delivery options in 2022. We discuss how to enable Same-Day and Next-Day delivery for your brand. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today....
Oct 17, 2022•20 min•Season 1Ep. 66
We're entering Q4 and it's a wild time for CPG. Retail buyers are focused on holiday items and DTC will have its largest buying events of the year. On top of all this we're in a quasi-recession, affecting consumer demand in unknown ways. I sit down with my friend and retail expert Alli Ball to discuss both mindset shifts and tactics to increase sales during Q4. Listen to the episode and you'll walk away with valuable information on how to approach the last 3 months of the year. Alli Ball is the ...
Oct 10, 2022•37 min•Season 1Ep. 65
It's no secret that consumer behavior is changing. But how are you responding? Join me for a conversation with Sherry Frey, VP of Total Wellness for NielsenIQ, as we break down the generational shift in wellness shopping habits. Listen in to learn how consumer behaviors are changing and discover new opportunities to market to each age group. Want to explore data further? NielsenIQ is offering 3 free reports to analyze sales data for your brand or the category: Sign up here https://bit.ly/3Eec23r...
Oct 07, 2022•24 min•Season 1Ep. 64
Have you ever purchased a product from QVC or those late-night TV ads? Probably not. But live-stream shopping is getting a facelift with companies like Amazon and Crafted pioneering it's rise in the US. While current usage has a long way to go, nearly 30% of people in China have purchase products from live-streams, showing the potential in the US. Join me for a conversation with the founders of Crafted to understand how you can get in on the early wave of Live-Stream Commerce. Startup to Scale i...
Oct 03, 2022•19 min•Season 1Ep. 63
Let's talk through the Four Financial Tools You Need as a CPG Brand. Joining me for this conversation is Jim Shehigian with Aion . We can discuss: Banking AR/AP Bookkeeping and Insights Flexible Working Capital Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today. Startup to Scale is a podcas...
Sep 30, 2022•23 min•Season 1Ep. 62
Do you have a clear picture of your business? There's a lot to manage between sales, marketing, operations, and finance. It's easy to get conflicting information about how your business is performing. Join me for a discussion with Rick Wingate, founder of Sherpa ERP on how to create an operating system for your business. SherpaERP helps founders manage their ingredient ordering, manufacturing, inventory, sales, and wholesale customer data in one place. They are aware of the financial difficultie...
Sep 26, 2022•25 min•Season 1Ep. 61
There are dozens of incubators, accelerators, and programs for emerging CPG brands and it's difficult to know when and if you should apply. I sit down with Michelle Breyer, CMO of SKU to discuss the benefits and differences of programs. We also discuss criteria to evaluate if a program is right for you. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.c...
Sep 19, 2022•23 min•Season 1Ep. 60
Have you considered influencer marketing but haven’t figured out how to make it work for your brand? In today’s episode, we break down the six-step process of building an effective influencer marketing program and walk through exactly how to do it. I’m joined by Yash Chavan, founder of Saral, an influencer marketing tool that makes tracking each step much easier. We discuss: Creator Prospecting Creator Outreach Deal Making and Negotiation Creator Engagement Performance Tracking Building a Relati...
Sep 15, 2022•25 min•Season 1Ep. 59
Jane McKay and her co-founder Meg Barnhart founded the Zen of Slow Cooking a line of spice blends made for easy slow cooker meals. What started off as a blog quickly turned into a CPG company that grew from selling in Farmer's Markets to Walmart. Now, Jane helps other founders grow along the same journey through her company Astute Ideas. We'll also discuss her current work in the Low/No alcohol space and the future of that category. Startup to Scale is a podcast by Foodbevy , an online community...
Sep 12, 2022•22 min•Season 1Ep. 58
Building a consumer brand in 2022 has fundamentally changed. Brands are looking for more than good taste (although that's still the most important attribute). Consumers are looking for authentic brands that represent their values, and bring some fun and entertainment along the way. Join me for a conversation with David Howitt, Founder of Meriwether Group as we discuss how to build a successful brand in 2022. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food...
Sep 05, 2022•22 min•Season 1Ep. 57
If you've been on Linkedin, I'm sure you've seen Parker Olson's daily posts sharing his journey building Forij. The content is fun, exciting, and raw, as he showcases the highs of landing new accounts, to the lows of having his van break down in the middle of nowhere and having to sleep at a rest stop. Join me for a fun conversation as we discuss why he decided to publically showcase his daily journey and how it's benefited the company. Startup to Scale is a podcast by Foodbevy , an online commu...
Aug 29, 2022•22 min•Season 1Ep. 56
This is episode 3 in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO . Today we’re discussing working capital and cashflow for CPG brands including: Cash conversion cycle How to track and finance your working capital Cashflow forecasting Cash runway forecasting myPocketCFO helps founders to take care of all the above. E-mail alice@mypocketcfo.com to: Try out their auto-bookkeeping for an introductory price of $99 for three months and then $199/month Receive...
Aug 26, 2022•25 min•Season 1Ep. 55
This is episode 2 in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO . Today we’re discussing common CPG accounting mistakes including: Incorrectly adding inventory as an expense Distributor Chargebacks Amazon sales Shopify Sales myPocketCFO helps founders to take care of all the above. E-mail alice@mypocketcfo.com to: Try out their auto-bookkeeping for an introductory price of $99 for three months and then $199/month Receive their working capital financing...
Aug 24, 2022•25 min•Season 1Ep. 54
This is the first episode in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO. We're discussing capital raising and financing for CPG brands including: Overall Strategy (Angels, VCs, Equity Crowdfunding, Rewards Crowdfunding, Debt) Pros and cons of each approach (Angels, VCs, Equity Crowdfunding, Rewards Crowdfunding, Debt) Getting your Balance sheet and P&L ready for fundraising How to tell your company story through numbers myPocketCFO helps founders t...
Aug 22, 2022•34 min•Season 1Ep. 53
Are you a fan of hummus? Amy and her sisters started Soom Foods to bring the world's best tahini (a key ingredient in hummus) to you. Join me for a conversation as we discuss what it's like building a family business, how they go their start in foodservice working with top chefs, and navigating changing consumer behaviors during the pandemic. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to gro...
Aug 14, 2022•24 min•Season 1Ep. 52
Building a business takes time. For Jeff Wiguna at Kuju Coffee , it took 6 years to break even. That was after years of investing in a vertically integrated manufacturing process and building their customer base. Join me for a conversation on how building a financially sustainable company is now giving him more options to grow the business during this next phase. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resource...
Aug 07, 2022•21 min•Season 1Ep. 51
Steve launched Traveler’s Soda in 2017 and ultimately decided to shut down the business 5 years later. Join me as we discuss why he started the company, his journey in building the brand, and his final decision to close it. We discuss the operational hurdles he experienced, along with the mental and emotional feelings that came with the decision. If you're looking to start a beverage business, check out our How To Manufacture Your Beverage Product Guide : https://www.foodbevy.com/how-to-manufact...
Aug 01, 2022•25 min•Season 1Ep. 50
What does your company stand for? Many people think that a brand is your logo, font, and colors, but those are just markers. "Brand" is a promise you make and how you go about making that promise real. Join me as I talk with David Lemley, President of Retail Voodoo as we discuss how to build a brand that stands for something, and why that's central to creating customer loyalty. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to...
Jul 25, 2022•22 min•Season 1Ep. 49
