75. How to Run Profitable Retail Promotions

Running retail promotions for CPG brands is necessary to moving your product off the shelf, but many brands fear running promotions because they don’t know how to manage them. I’ve invited on Yuval Selik, the founder of Promomash to share insights on how brands can overcome the promotions challenge, and a new partnership that now allows brand to track in-store promotional performance.

Now, brands can track the ROI of each trade spend tactic, from discounts to demos and measure which ones have the highest ROI at each location.

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