70. How to Use Data and Storytelling in Buyer Pitches
Episode description
Retail buyers are looking for brands with great stories and compelling data to bring on shelf. Does your pitch effectively sell why your product will be a fit for the retailer in a way that gets them to say yes? Join me for a conversation with Marc Santos who works with emerging brands at NielsenIQ to help them create compelling stories using data.
We discuss:
- What data you need for buyer pitches
- How to speak a buyer’s language
- The best ways to source data
- and more
I’ve partnered with NielsenIQ to offer 3 free reports to our listeners so you can get answers to your data questions. Access your free reports here: https://bit.ly/3Eec23r
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