78. Building a Strong Customer Retention Program

Retaining existing customers for longer is the highest ROI activity you can do as a CPG brand. Join me for a conversation with Dan Cohen, head of Marketing of Upscribe, an e-commerce subscription app.

We'll discuss:

• A customer made their first purchase, now what?
• Getting customers to make the second purchase
• Building customer purchase habits
• How to convert customers to subscribers
• Reorders without a subscription
• Setting the right reorder cadence options
• Making it easy for customers to manage their orders
• How to communicate with customers to encourage and maintain subscription habit

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.