Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations. Find links to everything covered and the full write-up on Sounds Profitable....
Mar 08, 2024•10 min•Ep. 280
Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts. Find links to everything discussed and the full write-up here on Sounds Profitable....
Mar 07, 2024•4 min•Ep. 279
Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past four years. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Mar 06, 2024•6 min•Ep. 278
Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Mar 06, 2024•9 min•Ep. 277
Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies, Digiday looks into the rocky start of AI-powered podcast translations, and reps from The New York Times and Vox Media discuss their podcast strategies. Catch links to every article mentioned and find the full writeup here on Sounds Profitable....
Mar 05, 2024•5 min•Ep. 276
Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast ad investment Down Under. Podcast CPMs increase inf Feb. on AdvertiseCast's tracker. Newsguard has launched new automation tools to "fingerpint" political disinformation, and CoHost is running a survey of professional podcasters. Find links to ever...
Mar 04, 2024•5 min•Ep. 275
Here's what you need to know for this week in the business of podcasting: How Podcasting is Making ITself Known at SXSW "Trojan-horse style" Radio and Podcasts Deliver Decision-Makers to B2B Marketing Podcasting’s Place in Advertising as Google Closes the Cookie Jar Keeping Audio Ads Simple for Better Attention Metrics Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post....
Mar 01, 2024•8 min•Ep. 274
Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up here on our site....
Feb 29, 2024•4 min•Ep. 273
Here's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+ A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns. Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting pe...
Feb 28, 2024•5 min•Ep. 272
Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year. For links to everything covered, the quick hits, and the full write-up, click here....
Feb 27, 2024•4 min•Ep. 271
Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO. Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable....
Feb 26, 2024•4 min•Ep. 270
Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here. Our top stories: Edward Fuller'sGuide to Making the Most of SXSW as a Podcast Professional Tom Webster Pitches AI as a Podcast Cohost Spreaker Supporters Club Announced New NPR SVP of Podcast Strategy Sees an Optimistic 2024 Ahead And in our quick hits: 2024 Marketing Trends Report . A new report from Quill and Carney co...
Feb 23, 2024•7 min•Ep. 269
Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year. Find links to every story covered, as well as the full write-up, on Sounds Profitable.
Feb 22, 2024•5 min•Ep. 268
Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January. Find links to all articles covered and the full write-up on Sounds Profitable....
Feb 21, 2024•4 min•Ep. 267
A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Feb 21, 2024•8 min•Ep. 266
Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees opportunity after a turbulent 2023, marketers are underinvesting in radio brand campaigns, and more. Find links to everything covered in today's episode, as well as the full write-up, here....
Feb 20, 2024•4 min•Ep. 265
Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Business Insider looks at ad load on video streamers, and Adelicious' Andrew Goldsmith talks about the importance of targeting 50+ demographics. For links to all stories covered, check out the full writeup on Sounds Profitable....
Feb 19, 2024•5 min•Ep. 264
This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here....
Feb 16, 2024•10 min•Ep. 263
Here's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For Retailers Pepsi sat out the Super Bowl broadcast this year. That’s because it was everywhere else by Alyssa Meyers Sports Podcasts Have Best Video Opportunity Survey Finds. The Creator Economy: Boom Not Bust by Ross Adams …as for the rest of the news: a new hub for the next generation of audio journalists in Canada has launched , Veritonic has launched the self-serve B...
Feb 15, 2024•5 min•Ep. 262
Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan Yuen The Value of Measuring the Upper Funnel for Podcast Ads by Paul Riismandel The Top 50 Podcasts in the U.S. for Q4 2023 from Edison Podcast Metrics …as for the rest of the news: Meghan Markle has signed with Lemonada to distribute the royal couple’s Archetypes podcast plus develop a new podcast , and Business Insider takes a lo...
Feb 14, 2024•5 min•Ep. 261
Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Feb 14, 2024•11 min•Ep. 260
Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren Vetrano Most publishers grew their ad offerings last year, with a focus on branded content Authentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco Lewis Subscriptions, Not an Endangered Species SiriusXM to Lay Off 160 Employees, About 3% of Workforce Research Database Snapshot...
Feb 13, 2024•6 min•Ep. 259
Here's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella Sagar This Year’s Super Bowl Is All About Reaching Gen Z by Alyssa Boyle Slate reports best year by Max Tani Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox By Catherine Perloff...
Feb 12, 2024•4 min•Ep. 258
Here's what you need to know for this week in the business of podcasting: The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy? Accreditation for Black-Owned Publishers in Podcasting The Trade Desk to Lowball SSP Price Floors Brand Marketing Grows, Performance Shrinks in WARC Data And also from The Ankler: YouTube’s Place in Streaming Quick Hits: Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, a...
Feb 09, 2024•10 min•Ep. 257
Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor Prices Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor The New York Times expects ad revenue to continue to decline in 2024 by Sara Guaglione Warner Music to Cut 600 Positions or 10% of Staff by Ashely Carman...
Feb 08, 2024•5 min•Ep. 256
Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan Yuen Meet Podcast X-Ray by Dan Misener Toyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL” AI-powered podcast ad producer AudioStack raises £2.5m...
Feb 07, 2024•4 min•Ep. 255
If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Feb 07, 2024•7 min•Ep. 253
Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy Guy Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 by Kimeko McCoy What People Are Doing When They Aren’t Listening To Your Podcast by Steven Goldstein Spotify Reports Fourth Quarter 2023 Earnings...
Feb 06, 2024•5 min•Ep. 252
Here's what you need to know for today in the business of podcasting: Spotify’s Multiplatform Strategy, Rogan Going Public WTF is accreditation for Black-owned publications? By Sara Guaglione AdvertiseCast Marketplace Podcast Advertising Rates …as for the rest of the news: Andrew Goldsmith has been promoted to CEO of Adelicious , BBC Sounds has publisher their Q4 report , and the Hollywood Reporter has published the full list of nominees for the 2024 iHeartRadio Podcast Awards , the winners of w...
Feb 05, 2024•4 min•Ep. 251
Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript Generation Alex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify Exclusivity Lessons From The Brand Podcast Summit Triton Digital’s U.S. Podcast Report, 2023 New Direct-to-Consumer Podcast Advertising Report Quick Hits: Knowing Half the Battle in Podcasting by Tom Webster. Half the battle of podcasting is keeping up with changes to the audience, and this week Tom looks at the “negle...
Feb 02, 2024•8 min•Ep. 250
