B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
Feb 27, 2024•4 min•Ep. 271
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Episode description
Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.
For links to everything covered, the quick hits, and the full write-up, click here.
For links to everything covered, the quick hits, and the full write-up, click here.
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