B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More - podcast episode cover

B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More

Feb 27, 20244 minEp. 271
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Episode description

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.

For links to everything covered, the quick hits, and the full write-up, click here.
B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More | Sounds Profitable podcast - Listen or read transcript on Metacast