Branded Content Surging, Building Authentic Multicultural Ads, & more

Here's what you need to know for today in the business of podcasting:

Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren Vetrano
Most publishers grew their ad offerings last year, with a focus on branded content
Authentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco Lewis
Subscriptions, Not an Endangered Species
SiriusXM to Lay Off 160 Employees, About 3% of Workforce

Research Database Snapshot