Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More

Here's what you need to know for today in the business of podcasting:

• Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+
• A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns.
• Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting perspective.
• Guideline reports the US ad market has continued an upward trend since April of 2023.

For links to everything covered in today's episode, please visit the episode post on Sounds Profitable.