Here's what you need to know for this week in the business of podcasting: The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy? Accreditation for Black-Owned Publishers in Podcasting The Trade Desk to Lowball SSP Price Floors Brand Marketing Grows, Performance Shrinks in WARC Data And also from The Ankler: YouTube’s Place in Streaming Quick Hits: Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, a...
Feb 09, 2024•10 min•Ep. 257
Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor Prices Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor The New York Times expects ad revenue to continue to decline in 2024 by Sara Guaglione Warner Music to Cut 600 Positions or 10% of Staff by Ashely Carman...
Feb 08, 2024•5 min•Ep. 256
Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan Yuen Meet Podcast X-Ray by Dan Misener Toyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL” AI-powered podcast ad producer AudioStack raises £2.5m...
Feb 07, 2024•4 min•Ep. 255
If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Feb 07, 2024•7 min•Ep. 253
Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy Guy Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 by Kimeko McCoy What People Are Doing When They Aren’t Listening To Your Podcast by Steven Goldstein Spotify Reports Fourth Quarter 2023 Earnings...
Feb 06, 2024•5 min•Ep. 252
Here's what you need to know for today in the business of podcasting: Spotify’s Multiplatform Strategy, Rogan Going Public WTF is accreditation for Black-owned publications? By Sara Guaglione AdvertiseCast Marketplace Podcast Advertising Rates …as for the rest of the news: Andrew Goldsmith has been promoted to CEO of Adelicious , BBC Sounds has publisher their Q4 report , and the Hollywood Reporter has published the full list of nominees for the 2024 iHeartRadio Podcast Awards , the winners of w...
Feb 05, 2024•4 min•Ep. 251
Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript Generation Alex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify Exclusivity Lessons From The Brand Podcast Summit Triton Digital’s U.S. Podcast Report, 2023 New Direct-to-Consumer Podcast Advertising Report Quick Hits: Knowing Half the Battle in Podcasting by Tom Webster. Half the battle of podcasting is keeping up with changes to the audience, and this week Tom looks at the “negle...
Feb 02, 2024•8 min•Ep. 250
Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston 98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study Finds RAJAR Data Release, Q4 2023 Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,’ Says IAB CEO David Cohen by Sarah Sluis …as for the rest of the news: As for the rest of the news… Audacy is set t...
Feb 02, 2024•5 min•Ep. 249
Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported Internet Brand Podcast Summit Keeps the Focus on the Audience by Jeff Vidler In rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoy Digiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell by Julia Tabisz …as for the rest of the news: SXM Media signs $100+ million three year exclusivity deal with Smartless , Acast’s Megan D...
Jan 31, 2024•5 min•Ep. 248
With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Jan 31, 2024•9 min•Ep. 247
Here's what you need to know for today in the business of podcasting: Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre Bouvard Triton Digital US Podcast Report 2023 Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra Alter The Results Are In: Here’s What Americans Streamed in 2023 by John Koblin Amazon rolls out ads on Prime Video by Jasmine Sheena …as for the rest of the news: Ari Paparo interviews Spotify’s Per ...
Jan 30, 2024•6 min•Ep. 246
Here's what you need to know for today in the business of podcasting: Transcripts on Apple Podcasts ESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex Feuz George Carlin’s Estate Sues Podcasters Over A.I. Episode …as for the rest of the news: Amazon dethroned BetterHelp as top podcast spender on Magellan AI’s December tracker , and Wondery debuts a new toy line inspired by Wow in the World. And Podfront comes to PodMov. Monday, March 26th, Sounds Profitable has partnere...
Jan 29, 2024•4 min•Ep. 245
Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For Transcription How Podcast Networks Are Testing Out AI Analysis of 28.5 Million Podcast Reviews on US Apple Podcasts Not All Video Podcast Ads Are Created Equal Quick Hits: The “Why” of Your Podcast by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out the all-important detail of why someone listens to a podcast. Paramount Won’t Return to TV’s Upfront W...
Jan 26, 2024•9 min•Ep. 244
Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable) The “Why” of Your Podcast by Tom Webster More gambling ad spend goes to TV than all other formats combined by Sara Lebow NPR names tech executive Katherine Maher to lead in turbulent era by David Folkenflik …as for the rest of the news: Audacy projects ambitious revenue growth in streaming and podcast...
Jan 25, 2024•4 min•Ep. 243
Here's what you need to know for today in the business of podcasting: Most streaming music tracks do not reach monetisation threshold by Ella Sagar Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony Vargas Why Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo …as for the rest of the news: Magellan has published their rankings of top podcast advertisers for December 2023 , Brian Morrissey reflects on what media publishing might look like i...
Jan 24, 2024•4 min•Ep. 242
Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a “why” can uncover. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Jan 24, 2024•10 min•Ep. 241
Here's what you need to know for today in the business of podcasting: How podcast networks are testing AI tools for faster translation, ad sales by Sara Guaglione I analyzed 28.5 million Apple Podcasts star ratings by Dan Misener Paramount Won’t Return to TV’s Upfront Week in New York by Brian Steinberg Are awards worth it for Canadian podcasts? By Kattie Laur LUMA: 2024 Will Be Better For M&A (No, Seriously This Time) by Allison Schiff Sound will no longer be an afterthought...
Jan 23, 2024•7 min•Ep. 240
Here's what you need to know for today in the business of podcasting: Not All Podcast Ads are Created Equal. Here's Why by Kedric Walls Sports has a Gen Z problem Are Podcasts Cool (Again)? Hot Pod Interviews NPC Podcast Chief Collin Campbell …as for the rest of the news: amplifi’s Steven Goldstein writes The Truth About Podcasting’s Measurement Makeover , PodBean’s final free live event of “Podcast Launch Month” is this Thursday , and healthcare is projected to invest over $36 billion in U.S. a...
Jan 22, 2024•5 min•Ep. 239
Here's what you need to know from this week in the business of podcasting. Podcast Download: Disconnect Between Ad Creative and Audience Expectations TikTok on Skippable Ads , Becoming Search Destination Communication is Key in Podcasting Podcasting Grows at SXSW Quick Hits While they may not be top story material, the articles below from this week are definitely worth your time: The 25th Hour by Tom Webster. This week in the Sounds Profitable newsletter, Tom explains how Duolingo, rocks, and sa...
Jan 19, 2024•8 min•Ep. 238
Here's what you need to know for today in the business of podcasting: The 25th Hour by Tom Webster Podcasts are key tool for TV discovery, research shows by Adam Shepherd Amy Poehler to Keynote at Podcast Movement Evolutions TikTok gains favor among Gen Z over Google for searches by Jeremy Goldman Daily Beast Podcast Secretly Records Paul F. Tompkins, Reframes Discussion …as for the rest of the news: WARC Media predicts global ad spend will break $1 trillion this year , Marketing Brew gives a “w...
Jan 18, 2024•6 min•Ep. 237
Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre Bouvard Australians downloaded more than 1 billion podcasts in 2023 Can programmatic help podcasts find the money? by Damian Fowler …as for the rest of the news: Headliner reflects on 2023’s statistics and feature launches , Signal Hill Insights discusses how YouTube and video will grow podcasting this year , and Bryan...
Jan 17, 2024•4 min•Ep. 236
Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Jan 17, 2024•8 min•Ep. 235
Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max Tani TikTok reports non-skippable video ads may harm engagement by Nicola Agius How children's privacy laws complicate connected TV tracking practices by Tim Peterson S&P says advertisers have resumed spending iHeartMedia Announces Return of ‘The iHeartPodcast Awards’ with Live Event in Partnership with SXSW on March 11, 2024 …as for the rest of the news: PodPod reports Audi...
Jan 16, 2024•5 min•Ep. 234
Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap SXM Media’s Digital Audio Research Recap YouTube Launches RSS Feed Ingestion Branded Music and Authenticity Quick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to audio content has remained stable for a decade. Goldstein discusses strategies for podcasting to gr...
Jan 12, 2024•7 min•Ep. 233
Here's what you need to know for today in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta Ambassador Ads are going away. The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder If music marketing is a gateway to culture, brands must navigate carefully, execs say …as for the rest of the news: The recently-canceled podcast Death, Sex & Money from WNYC has been revived by Slate , and if you’re interested in more cover...
Jan 11, 2024•5 min•Ep. 232
Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem Makari After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners by Sara Guaglione Libsyn CPMs down 6% for 2023 by Adam Shepherd Can Programmatic Audio Rise In The Charts In 2024? by Hana Yoo …as for the rest of the news: Lower Street has announced their speaker lineup for a free brand podcast summit...
Jan 10, 2024•4 min•Ep. 231
Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting Content Mood Targeting 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff …as for the rest of the news: iHeartmedia and Magnite join forces to launch a new marketplace , AdLarge signs exclusive sa...
Jan 09, 2024•4 min•Ep. 230
Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad Hill iOS 17, a writeup by Pete Birsinger Why Gen Z’s biggest podcasters are working from bed by Lilly Smith The 5 trends that will shape sports marketing in 2024 by Alyssa Meyers Music streaming service SoundCloud tunes up for sale by Mark Kleinman …as for the rest of the news: Signal Hill Insights shares three potential game-changers f...
Jan 08, 2024•5 min•Ep. 229
Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December. Simplecast Announces YouTube Integration SmartLess Proved Celeb Podcasts Can Mean Business YouTube Postpones Co-Viewing Measurement Plan Quick Hits: What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos. Digiday interviews several people in the advertising industry to get their take on the nea...
Dec 22, 2023•7 min•Ep. 228
Here's what you need to know for today in the business of podcasting: Simplecast adds YouTube integration for automatic uploads by Adam Shepherd What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos Here's What's Missing From Netflix's Data Dump, According to Ad Experts by Bill Bradley …as for the rest of the news: Podimo has secured €44 million in combined funding , and eMarketer finds most TV and video ad buyers require at lea...
Dec 21, 2023•5 min•Ep. 227
