NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.
Jan 09, 2024•4 min•Ep. 230
Episode description
Here's what you need to know for today in the business of podcasting:
Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting
Content Mood Targeting
5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein
How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff
…as for the rest of the news: iHeartmedia and Magnite join forces to launch a new marketplace, AdLarge signs exclusive sales partnership with Fable & Folly, Audacy files for bankruptcy, USG Audio scales back Universal’s podcast development, and Voxalyze announces a shutdown of their services due to lack of investment.
Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting
Content Mood Targeting
5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein
How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff
…as for the rest of the news: iHeartmedia and Magnite join forces to launch a new marketplace, AdLarge signs exclusive sales partnership with Fable & Folly, Audacy files for bankruptcy, USG Audio scales back Universal’s podcast development, and Voxalyze announces a shutdown of their services due to lack of investment.
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